
SoraNews24’s Mr. Sato heads to Japan’s largest tuner car show, but it’s his friend who’s really enjoying himself.
In Japan, most offices shut down for at least the first three days of January, which this year meant a lot of people went back to work for one day on Friday the 4th, then had another weekend off. So by the time Friday the 11th rolled around, our reporter Mr. Sato was feeling his energy levels dipping dangerously low as he tried to power through his first full week of work in 2019.
But when he saw his assignment for the day, he perked up, because we were sending him out to the Makuhari Messe convention center to cover the Tokyo Auto Salon.
Now while Mr. Sato is the only member of the SoraNews24 staff to ever be the star of his very own itasha art car, as well as our only writer to have ever ridden shotgun in a high-powered motorsports machine in a bizarre yet still effective way to create butter, he’s not really all that much of a car enthusiast. However, the Tokyo Auto Salon isn’t just about cars…
…it’s also about food court curry!
Oh, and also beautiful booth models.
Mr. Sato is a veteran attendee of the Tokyo Auto Salon, but this year he was accompanied by his friend Butch, a.k.a. Big Wave (because when you’re larger-than-life to the extent that Butch is, one nickname isn’t enough).
Since Mr. Sato has already had the pleasure of posing with the Auto Salon’s hospitable models, this year he decided to let Butch be the one in front of the camera, and his pal enthusiastically threw himself into the project, with a smile as bright as his rooster-red mohawk tips.
That’s not to say Butch Big Wave and the Sato Kid didn’t spend any time checking out the actual products being promoted by the various exhibitors. For example, Butch, being a big, beefy guy, likes big, beefy trucks with big, beefy tires.
As a matter of fact, in a number of his photos you could argue it’s primarily the tires he’s posing with, and the models just happen to be in the shots.
By the way, if you’re wondering what the difference is between the Tokyo Auto Salon and the Tokyo Auto Show, the Auto Show is primarily for can manufacturers to display their for-sale vehicles and concept cars, while the Auto Salon is for aftermarket tuning part companies. So just like the cars at the Auto Salon tend to have flashier wings and body kits, so too do the spokesmodels have more dynamic and daring outfits.
That’s not to say the carmakers themselves don’t have booths at the Auto Salon, though. For example, here we see Butch with a model for Nissan, keeping a brave face during the continuing drama surrounding the arrest of CEO Carlos Ghosn.
At this point, our two correspondents found their stomachs rumbling as loudly as a large-displacement V8, so it was over to the food court for some of that aforementioned curry…
…and then right back to the show floor.
At one point Butch even got to try his hand at a little spokesmodeling himself, beckoningly holding up a pamphlet for Clarion’s navigation system for Subaru.
▼ In Japan, the Fast and the Furious franchise is known as Wild Speed, and this booth was promoting the upcoming spin-off Wild Speed Hobbs & Shaw.
Then it was time for just a few more tire/tuck pics…
…and a bit of cosplay…
…before Mr. Sato and Butch bed the Tokyo Auto Salon farewell and headed home, feeling like champions all the way and hoping that Mr. Sato’s model friends invite him to dinner again this year.
Photos ©SoraNews24
[ Read in Japanese ]

































The lovely models of the 2023 Tokyo Auto Salon【Photos】
The lovely booth ladies of Tokyo Auto Salon 2018【Photos】
The booth girls of Tokyo Auto Salon 2016【Pics】
Tokyo Auto Salon refuses to let Mr. Sato into the show as a journalist
Mr. Sato goes to Tokyo Auto Salon 2015, forgets to take photos of the cars…
Japan’s new beer glass is designed to force you to drink…water [Video]
New Japanese vending machine at Shinkansen station sells cups of ice on platform
This beautiful rural Japan river is a great alternative to touristy summer retreats [Photos]
Japanese convenience store food gets turned into hyper-realistic stationery you can peel open
Kumamoto earthquake may have created Japan’s newest hot spring inside flooded restaurant [Video]
Beautiful Totoro bonsai figure needs no watering, makes soothing rain showers whenever you want
End of a manga era as Weekly Shonen Jump’s circulation drops under one million
Japanese toilet aims to attract foreign tourists but not everybody is happy about it
This Japanese chopping board sanitising bag might be the handy kitchen gadget we never knew we needed
Pokémon Center Online designates first Pokémon items that will require Japanese ID card to buy
Japanese vending machine sells freshly squeezed lemon juice with a futuristic light show
Air-conditioned dress shirts arrive in Japan to save working professionals from sweltering heat
Anime fan in Japan arrested for ordering and cancelling over 4.3 billion yen in anime merch
7-Eleven Japan adds new chocolate fruit gummies to its sweets range, but are they worth the hype?
Starbucks Japan teams up with Traveler’s Company for new stationery and goods collection
Tokyo’s newest viral dessert is like a Japanese parfait inside a bread bun [Taste test]
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Japan now has human refrigerators inspired by Japanese vending machines
Hatsune Miku collaborates with Hokusai’s art in new Vocaloid ukiyo-e illustration series [Pics]
New Shinkansen luggage drop-off system begins in Japan, making train travel even easier
Studio Ghibli releases anime T-shirts that pay homage to one of Hayao Miyazaki’s most personal films
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Japanese Shinkansen becomes an overnight hotel for three nights this summer
Cup Noodle unveils first-ever cold-water instant ramen in Japan
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Mr. Sato gets invited out to dinner by seven beautiful models, struggles to speak intelligibly
The Mr. Sato car applies to join Japan’s largest custom car event: Tokyo Auto Salon 2018
Mr. Sato goes to the Tokyo Auto Salon 2022… front gate【Photos】
Beautiful booth models and tasty chow – A non-car guide to the Tokyo Motor Show【Photos】
The beautiful booth models of the Tokyo Motorcycle Show【Photos】
The beautiful booth models of Tokyo Motorcycle Show 2024【Photos】
Beautiful Japanese booth babe uses her fingers to create the Suzuki “S” sign on her chest 【Video】
The lovely booth ladies of Tokyo Game Show 2017
The beautiful booth models of the Tokyo Motorcycle Show【Photos】
Mr. Sato comes out of retirement to wait for the iPhone X three days in advance
The beautiful cosplayers, models, and booth displays of Day 2 of Tokyo Game Show
Beautiful models and cool cars from the Japan Mobility Show【Photos】
The beautiful masked booth models of the Tokyo Motorcycle Show【Photos】
Requiem for a smartphone buyer: Mr. Sato gets no iPhone X but has a new lease on life
Our pal Butch (a.k.a. Big Wave) becomes face of Taco Bell Japan’s hexagonal chicken tacos