Enlightening clips show just how hard it is to do the simplest things when you’re a mascot.
Thanks largely to the crossover success of Funassyi half a decade ago, there have been great strides in Japanese mascot (yuru-kyara) culture. Eager for a piece of that Kumamon cash, mascots with amazing talents from metal-drumming to slick dancing have emerged.
However, one mascot has the potential to be the next Funassyi without any special ability whatsoever. Her name is Chiitan and she has been gaining a following online for doing mundane things like running down the street.
https://twitter.com/love2chiitan/status/961530106761027584A four-second video of her kicking a ball has garnered well over two million views, 100 of which were mine because I cannot stop watching it.
https://twitter.com/love2chiitan/status/965515523189436417And then there’s the most suspensful tweet of all: Chiitan attempting to ride a bike.
https://twitter.com/love2chiitan/status/961087969875628032Chiitan is no mere mascot either. She’s an actual otter – an Asian small-clawed otter (amblonyx cinereus) to be exact. Only about a year-old and the size of a slice of bread, she has already overachieved well beyond her peers.
For example, she is the host of a weekly regional affairs television program for Chiba Prefecture. In the following episode she and her hockey-mask-wearing idol field reporters tackle the difficult issue of fraudulent Ministry of Justice postcards. It’s an issue that, quite frankly, I appreciate being explained to me by otters and idols.
As you can see from the video, it must be lonely working behind the scenes as a tiny otter. So when she feels like interacting with humanity, Chiitan transforms into her larger mascot form so that she can play with kids and tell people not to smoke.
https://twitter.com/love2chiitan/status/965462189543866368However, as we’ve seen from the above videos, being a huge-headed mascot can make doing the simplest things very difficult. Usually, Japanese mascots are accompanied by regular people so they don’t fall down stairs or accidentally whack little children with their gigantic jowls and reduced visibility.
For this purpose, Chiitan has teamed up with Shinjo-kun, a fellow otter and the official mascot for Susaki City, Chiba Prefecture. However, while two heads are better than one, it’s only marginally better when both heads are a meter in diameter and attached to fingerless hands.
So even when working together, everyday tasks like using a vending machine or going to a playground can be a chore.
It’s a great premise with a lot of potential. I’d love to see Chiitan try to get on a bus or use one of those elevators with a door that closes too quickly after opening. That being said, there is a concern that her collaboration with Shinjo-kun might be holding her back.
She didn’t seem quite as daring in those videos as in her solo tweets. They were funny, but Chiitan’s edge seemed diminished by Shinjo-kun’s more conventional mascot ways.
https://twitter.com/love2chiitan/status/965073702638436352It shows in the numbers too, as Chiitan is currently enjoying over 93,000 followers on Twitter but the Chiitan-Shinjo YouTube channel has only around 700 subscribers and change so far.
It’s still early in this young otter’s life though, and with her potential and the right guidance she could be a star as bright as Funassy ever was.
Source: Twitter/@love2chiitan, Instagram/@chiitan7407, YouTube/Kawaun Chiitan
Featured image: Twitter/@love2chiitan
[ Read in Japanese ]

Chiitan the otter rejected as mascot character for Japan’s Susaki City due to reckless behavior
It’s WAR! Susaki City demands Chiitan suspend all activities over copyright violation
Chiitan’s management speaks out about copyright issues and future with Susaki City
Chiitan vs John Oliver: Talk show host responds to Japanese mascot’s challenge to battle 【Video】
Otter mascot character Shinjo-kun kicks butt at Street Fighter tournament in full costume【Video】
Highest Starbucks in Japan set to open this spring in the Tokyo sky
Yakuzen ramen restaurant in Tokyo is very different to a yakuza ramen restaurant
Foreign tourists in Japan will get free Shinkansen tickets to promote regional tourism
This Tokyo ramen restaurant is the first to ever receive a Michelin dining guide star
Japan’s massive matcha parfait weighs 6 kilos, contains hidden surprises for anyone who eats it
Changes to Japan rail pass make it fall out of favour with travellers
Hilarious Japanese commercial shows what happens when you beat the company president
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
We visit the 24-hour male-only sauna just outside of Hakata Station and ponder a strange sight
Site of the worst bear attack in Japanese history is a chilling place to visit
The 10 most annoying things foreign tourists do on Japanese trains, according to locals
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Naruto and Converse team up for new line of shinobi sneakers[Photos]
Is Sapporio’s Snow Festival awesome enough to be worth visiting even if you hate the snow? [Pics]
Japan has trams that say “sorry” while they ride around town…but why?
Tokyo Skytree turns pink for the cherry blossom season
Sakura Totoro is here to get spring started early with adorable pouches and plushies
Poop is in full bloom at the Unko Museums for cherry blossom season
Shibuya Station’s Hachiko Gate and Yamanote Line stairway locations change next month
Japan’s new “Cunte” contact lenses aren’t pronounced like you’re probably thinking they are
Japan’s newest Shinkansen has no seats…or passengers [Video]
Foreigners accounting for over 80 percent of off-course skiers needing rescue in Japan’s Hokkaido
Super-salty pizza sends six kids to the hospital in Japan, linguistics blamed
Starbucks Japan unveils new sakura Frappuccino for cherry blossom season 2026
Take a trip to Japan’s Dododo Land, the most irritating place on Earth
Is China’s don’t-go-to-Japan warning affecting the lines at a popular Tokyo gyukatsu restaurant?
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Free Chiitan! Japanese otter mascot starts new English account after total Twitter suspension
Chiitan, the self-injuring otter mascot, to get own animated series
Chiitan needs your help! Japanese mascot suspended on Twitter after John Oliver feud
Japanese mascot Shinjo-kun joins ChiiJohn for a trip to the U.S. to see John Oliver 【Video】
We really have a lot to learn from Japanese Mascot Character Parliament 【Video】
Chiitan launches official cryptocurrency Chiitan☆Coin, understands if you don’t want to buy it
Black Lives Matter protests receive support from Japanese mascot Chiitan【Video】
Meet Japan’s adorable otter YouTuber, Chiitan!【Video】
Voting underway for Japan’s top bus mascot
Japan’s “ugly” Nara Deer Buddha mascot now available in tiny gacha capsule toy form