
In what other country would someone think it was a good idea to hold a national ranking of bus company mascots?
Japanese mascots: you see them everywhere you go. They influence the nation’s culture. They play an important part in all of our lives. Okay… they probably don’t do that last one, but try to stay with me on this premise.
And despite all they do for us as representatives of their regions or companies, not all of them get a chance to shine in the spotlight. Ranking and elections are an essential part of any mascot’s life from the Yurukyara Grand Prix to lesser events such as the Regional Character General Election.
To deny a mascot the chance to be voted upon is like denying a fish water. But with literally thousands of mascots scampering around Japan, it’s hard for them all to get the attention and judgment they thrive on.
Take bus company mascots. Often overlooked by their glamorous counterparts such as Kumamon or Funassyi, they rarely get to put a dent in any rankings. So bus information website Bus Trip has decided to hold the first-ever Bus Character Championship.
When nominations were open, a surprising 132 entries came in, which has since been whittled down to the following 12.
1 – Santa-kun (Kyushu Sanko Bus)
今日は楽しかったヌン♪ついつい玄氣堂のパンを買ってしまったヌン❤明日は、10時40分、11時50分、13時55分、15時に参上するヌン(∗ ˊωˋ ∗)お時間がある方は遊びに来てヌーン♪#産太くん#産交バス#九州産交整備30周年記念大感謝祭 pic.twitter.com/9CdKR4Xu8z
— 九州産交バス 産太くん【公式】 (@santakun3535) May 20, 2017
2 – Busgori (Tokyo Bus)
★バステクin首都圏[幕張メッセ]★
— バスゴリ【東京バス公式】 (@busgori) October 22, 2016
この度11月9日に行われるバステクに出展するゴリ!ウチからはエムビーエムサービス(三菱ふそうエアロエース・ルーフスポイラー付展示)を展示し、わし、バスゴリも参加致しバス🍌今年2月のバステク映像ゴリ(わしのPV笑)平日ですがお待ちしておりバス! pic.twitter.com/PFR9uQfhOR
3 – Buske & Busmin (Hankyu Bus)
https://twitter.com/my_only_SJ/status/7367847405528227844 – Nikki-kun (West JR Bus Company)
(The bus with a hat in the upper right corner)
5 – Norotchi-kun & Norokka-chan (Oita Bus)
6 – Kanyan (Kanto Bus)
【吉田照美 飛べ!サルバドール公開生放送inバスタ新宿・最後の飛べサルライブショー】
— 文化放送 キューイチロー (@fm916kyuichiro) March 30, 2017
関東バスのかんにゃん。も遊びに来てくれたキュー!!#joqr #飛べサル pic.twitter.com/6WSfWaJDFa
7- Nikopa-chan (Shinki Bus)
8 – Quality-Z (Sakura Kanko)
ゆるキャラとやっつけ仕事は違う事を思い知れば良い RT @E_HOBA: なんじゃこりゃw RT @sakurakanko: さくら観光の新しい仲間【クオリティーZ】です!! https://t.co/yBwUZiGm pic.twitter.com/mWitjbR2
— ひこりこ (@hikoriko_) August 21, 2012
9 – Kyunta (Odakyu Bus)
きゅんた!
— Makoto⊿🍇 (2/14 LIQUIDROOM) (@Makoto1987) May 8, 2017
かわゆいーーー pic.twitter.com/UkFF3Imy2T
10 – Nishi-chun (Nishitokyo Bus)
八王子キャンパスで“にしちゅん”発見!#kogakuin #工学院大学 #にしちゅん #西東京バス pic.twitter.com/SnR6PJHnlQ
— 工学院大学(公式) (@kogakuin_koho) April 14, 2017
11 – Kanamin (Kanachu)
【えびなバスフェスタ in ビナウォーク】
— メガ☆ももんが彡 🌈 (@1130momonga_01) May 21, 2017
2017.5.21.
神奈川県内&東京・多摩方面でメイン運行、神奈中のバスでお馴染みの企業キャラ♪
ヽ(=´▽`=)ノ〜☆#かなみん #えびなバスフェスタ pic.twitter.com/ahccedi5sZ
12 – Ange (Seibu Bus)
エンジェ(西武バス)はエントリーすらしなかったのか? pic.twitter.com/HIceoCct5q
— まーくん (@mrkn_momomako) June 2, 2017
My parents always told me it was impolite to discuss politics openly, but with a race this hot I just can’t resist!
I put my vote down for Santa-kun. Despite co-opting a well-known name, he seems to embody all the qualities that a bus company ought to have: he’s kind of a square, but also looks very reliable and punctual.
おはヌ~ン♪
— 九州産交バス 産太くん【公式】 (@santakun3535) April 8, 2017
この前、社長の椅子に座ってみたヌンッ!!とてもリラックス出来たヌ~ン♪社長もぼくと一緒でくまモン好きみたいだヌン😄#産交バス#くまモン#産太くん#たぬき#偉そうに見えるヌン pic.twitter.com/sroGMRJKaQ
Nishi-chan is a close second but gets edged out because Santa-kun is more original looking. Plus, Nishi-kun’s rosy cheeks makes her look a little drunk – not something I want to see in my bus company mascots.
▼ Alright, good. Now touch your nose please.
https://twitter.com/Naka92857708/status/855961087883202560As for the rest, we can write off Buske, Busmin, Nikki-kun, Norotchi-kun, and Norokka-chan right away because they’re just drawings and lack the social media presence of their competitors to launch any kind of significant campaign.
Animal mascots are always strong candidates and they should also fare well, except for Busgori. Half the time its hard to even tell he’s a gorilla – he just looks like a dopey guy.
東大阪市民ふれあい祭り⭐︎
— バスゴリ【東京バス公式】 (@busgori) May 14, 2017
お昼ご飯食べるため一時退避!
次は午後1時頃からまた出バス!! pic.twitter.com/T9YH91bqXm
This brings us to the dark horse Quality-Z. I can’t quite put my finger on it, but there’s something about him…. Maybe it’s the way he stands at attention, long and proud, powerful yet supple, and just slightly arched.
If you would like to cast your own vote just click here to make your choice. Voting will be held from 31 May to 14 June and ten lucky voters (only in Japan presumably) will also receive a 1,000 yen (US$9) Amazon gift card just for participating.
Best of luck to the mascots themselves, and let’s hope the winner doesn’t end up as horrifying as some other Japanese mascot designs.
Source: PR Times, Livedoor News, First Bus Character Championship
Images: PR Times


Chiitan the otter mascot poised for mainstream success with fun videos of everyday tasks
Japan’s “ugly” Nara Deer Buddha mascot now available in tiny gacha capsule toy form
Japanese mascot goes viral for attempting to ride train 【Video】
Otter mascot character Shinjo-kun kicks butt at Street Fighter tournament in full costume【Video】
Chiitan vs John Oliver: Talk show host responds to Japanese mascot’s challenge to battle 【Video】
Studio Ghibli composer Jo Hisaishi just set three Guinness Records
Pokémon and Polaroid reveal collaboration with adorable Pikachu and Eeveelution camera and film
Universal Studios Japan partners with manga horror master Junji Ito’s Tomie
Starbucks Japan releases two new seasonal drinks that blur the line between summer and autumn
Studio Ghibli unveils new interactive stationery dioramas that bring anime movies to life on your desk
New Shinkansen Supreme Class private cabins get try-before-you-ride displays at Tokyo, other stations
Tokyo pub prohibits talking or keeping your phone out, only lets you drink in morning on weekends
Japanese convenience store sunglasses just became our newest Convenience Wear obsession
Japanese workers reveal their top five mysterious rules they wish would disappear【Survey】
Stay at a hotel with a bed for your plushie in Japan
12-year-old British girl who went missing in Tokyo found safe after visiting anime sites around Yokohama
Study finds hundreds of people in Indonesia legally named after Naruto, Inuyasha, other anime stars
12-year-old foreign tourist missing in Japan, police asking for help finding her [Video]
Japan’s Rabbit Island in danger of becoming Boar Island, tourists asked to follow feeding rules
Japanese gacha machine in Shibuya now sells tiny capsule terrariums
The Japanese city where ordering grilled chicken doesn’t guarantee you’ll actually get chicken
Japanese airlines set to cut fuel surcharges for international flights in September and October
Studio Ghibli adds new Jiji’s baby plush toy to its anime merchandise range in Japan
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
New Shinkansen luggage drop-off system begins in Japan, making train travel even easier
Air-conditioned dress shirts arrive in Japan to save working professionals from sweltering heat
Japanese Shinkansen becomes an overnight hotel for three nights this summer
Pokémon Center Online designates first Pokémon items that will require Japanese ID card to buy
Japanese toilet aims to attract foreign tourists but not everybody is happy about it
99-year-old woman rescued while attempting to climb Mt. Fuji
Tokyo’s newest viral dessert is like a Japanese parfait inside a bread bun [Taste test]
New Japanese vending machine at Shinkansen station sells cups of ice on platform
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Yamagata fireworks show to introduce new mascot, Hanapon the halo of exploding cherries!
Hide your daughters! Kagoshima’s suave new bear mascot is winning hearts all over
Tottori City’s starving mascot makes waves and suddenly disappears
“Ugly” mascot Sento-kun finds new popularity 12 years after debut
Japanese mascots endangered by effects of coronavirus
Kawaguchi’s mascot Cupolan doesn’t mind that you think it looks like a turd
Fail News: Popular Japanese mascot falls during ice-skating routine, can’t get up【Video】
Free Chiitan! Japanese otter mascot starts new English account after total Twitter suspension
Chiitan the otter rejected as mascot character for Japan’s Susaki City due to reckless behavior
Chiitan needs your help! Japanese mascot suspended on Twitter after John Oliver feud
Osaka Expo nightmare-fuel mascot needs name, organisers ask for suggestions and Twitter delivers
Japanese mascot Shinjo-kun joins ChiiJohn for a trip to the U.S. to see John Oliver 【Video】
Donald Trump and Joe Biden chibi mascot characters win fans during results coverage in Japan
Kumamoto mascot Kumamon’s chance of being Olympic torch runner in jeopardy
Optical illusion makes Japanese mascot move before our eyes without actually moving a pixel