Koikeya has a new item in their line of Pride Potato luxury chips, and the special ingredient is golden — quite literally!
Japanese snack maker Koikeya’s line of “luxury” Pride Potato chips seems to have been well-received by Japanese consumers, and the newest addition to the series sounds particularly glitzy: potato chips laced with actual gold leaf!
Koikeya collaborated with gold-leaf maker Hakuichi based in Kanazawa City of Ishikawa Prefecture to create the “Koikeya Pride Potato Kanazawa Gold Leaf Salt” chips, using real gold leaf pieces as a glittery snack suitable for the end-of-the-year festive season.
▼ The Koikeya Pride Potato chips in gold leaf flavor.
The Koikeya Pride Potato line of chips are crafted with particular care to the ingredients and frying process. For this flavor, they used gold leaf pieces in two different sizes, some larger and some smaller, to ensure that the bits of gold mix thoroughly with the chips, letting you enjoy the golden glitter to the very last chip.
Koikeya are even offering an exclusive set that comes with three packages of extra gold leaf that you can sprinkle on the chips to your liking. The set, priced at 2,000 yen (US$18), includes three 68 gram (2.4 ounce) bags of the chips and three 0.12 gram (0.004 ounce) packets of extra gold leaf. 400 of the sets will be made available on their online shop.
▼ The limited set with extra gold leaf available on the Koikeya online shop could make a fun gift.
Considering how Japanese loves to wrap things in gold leaf, everything from sushi rolls to soft serve ice cream and even their own faces, this could yet again be a hit product for Koikeya.
The “Koikeya Pride Potato Kanazawa Gold Leaf Salt” chips, priced at 300 yen for a 68 gram bag, are now available at convenience stores across Japan and will be sold at supermarkets and other shops starting December 17. These chips may be a good way as any to add a little inexpensive bling to the end of the year!
Source: Koikeya press release, @Press
Top image: Koikeya online shop
Insert images: @Press, Koikeya press release
Gold-leaf seasoned potato chips are Japan’s newest edible salute to the new emperor
“Most luxurious consommé potato chips” on the way, flavored with wagyu, lobster, white wine
Potato chips for sake? 176-year-old brewer and gourmet chip maker produce a snack like no other
Bling up your computer life with a gold leaf-covered HDD and memory stick!
New “barefaced” potato chips hit Japanese shelves, boast zero salt and customizing potential
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Japanese Shinkansen becomes an overnight hotel for three nights this summer
99-year-old woman rescued while attempting to climb Mt. Fuji
Giant Evangelion Spear of Longinus to be installed at Japanese train station with Eva art trains
New Shinkansen luggage drop-off system begins in Japan, making train travel even easier
Starbucks Japan releases a miniature display rack so you can create your very own store at home
Kodama Shinkansen trains on popular Japan route get a whole new look this winter
Japanese Coo-Che becomes a viral sensation, and everyone wants a taste
Which country’s foreign tourists spend the most money per-person in Japan? Hint: Not the U..S. or China
Eight great words for talking about summer in Japan in Japanese
Japan now has human refrigerators inspired by Japanese vending machines
Studio Ghibli releases anime T-shirts that pay homage to one of Hayao Miyazaki’s most personal films
Hatsune Miku collaborates with Hokusai’s art in new Vocaloid ukiyo-e illustration series [Pics]
Japanese convenience store releases Japanese convenience store-flavor fried chicken
Family Mart’s new Tokyo flagship convenience store doesn’t feel convenient, but is that a problem?
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Japan triples departure tax, foreign tourists and locals now must pay more to leave country
Family Mart opens new “Famima” flagship store in Tokyo that’s like a tourist attraction
Sanrio Character Poll announces winners, Hello Kitty absent from top 10 in many countries
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Koikeya giving snackers a chance to compare chips made from potatoes in 3 Japanese regions
Make potato chips twice as delicious by soaking them in green tea before eating them【SoraKitchen】
Mikan flavored potato chips sound gross, but may actually be genius marketing
The perfect summer snack – potato chips that are made to be cool, literally
Snack maker promises its extra-thick, extra-expensive potato chips are extra-delicious
Japan’s potato chip-flavor rice topping is set to add some snack-time appeal to plain white rice
These super thick, extra-crunchy potato chips are the answer to your salty snack cravings
Add a dash of Kyoto culture to your daily snack with Uji Matcha chocolate-covered potato chips
Potato chips that don’t get your fingers all powdery developed by Calbee and Tokyo Banana