Koikeya
Koikeya has a new item in their line of Pride Potato luxury chips, and the special ingredient is golden — quite literally!
Ever wished you could get a little less flavor on your chip? Wish no more; now you can experience them as nature intended, lightly fried in oil.
When hunger strikes in the most inappropriate of places, it’s all about this new “potato chip camouflage” technology!
If you thought traditional Japanese breakfasts were unusual, with their servings of fish, pickles, rice and soup, you’ll be in for a surprise when you see the new offering that’s coming to the table to greet you in the morning.
It’s time to say hello to the morning potato chip. Especially designed for breakfast consumption, these bags of fruity – yes, fruity – goodness are said to combine the energy-giving health benefits of the humble potato with two popular fruit flavours: peach and banana.
So how could these chips possibly fare as breakfast meals? Come with us as we head out into unchartered territory, pairing potato crisps with yoghurt, toast, and a bowl of granola and milk. Will the results be delicious? Read on to find out!
What is the first thing you want to eat when you wake up in the morning? Rice? Granola and yogurt? Toast and jam? If the potato chip company Koikeya had it their way, your answer would be “morning potato chips.”
The potato snack company, known for their wild flavors like mandarin orange, truffle and avocado cream cheese, have decided to break into the breakfast market, announcing the release of their two new flavors: Peach and Banana.
Japan loves limited time offers. There must be a department in every company in Japan with people whose purpose is to think of items they can sell for a limited time. Don’t believe us? Walk into a convenience store weekly and see the multitude of new drinks and new foods that appear and suddenly disappear when their time is up. The limited time offer, is nothing new, but it seems that Japan embraces the concept more than anyone else. It’s a handy way to get customers to continue to visit your store, or buy your products if every month or few months your products change.
With the World Cup just around the corner, companies in Japan are rolling out their limited time World Cup products and today we have a few that try to capture the flavor of Brazilian food.


















Unique inclined elevator in Japan leads to a town that inspired Studio Ghibli’s Spirited Away
Tokyo all-you-can-eat senbei deal is perfect for newbies to the world of beloved Japanese snacks
Real takoyaki is almost impossible to find in Tokyo, but this place has it, our hardliner says
Tokyo hotel lets you make your stay a Sanrio one with special My Melody and Kuromi rooms【Pics】
Hello Kitty and twin sister celebrate birthday at Baskin-Robbins Japan with special merch, sweets
Uniqlo releasing first-ever Pokémon T-shirts inspired by Trading Card Game artwork【Photos】
Japanese military called in to deal with increasing bear attacks in rural prefectures
Autumn is a great time to visit Uonuma, a gem of Japan’s heartland
Salamander soup?!? We try “giant salamander rice with green tea” in Kyoto
Tokyo Station staff share their top 10 favorite ekiben
Sanrio and Sonic the Hedgehog characters become fast friends with new plushie collection
Totoro fountain figurine recreates the sights and sounds of one of anime’s most memorable scenes
Step into Japanese culture with Converse’s new Japan-exclusive shoes featuring gods, sushi style
Top Japanese baby names for 2025 feature flowers, colors, and a first-time-ever favorite for girls
Starbucks Japan releases new Christmas drink that can be topped with whipped cream
New Kyoto experience package lets you film epic samurai battles with your friends
Beautiful Totoro bento box mixes classic and modern symbols of Japan
Kagawa’s Udon Gummies are so hard to chew they come with warning labels
This Japanese restaurant chain’s triple-decker sushi bowls are a crazy feast for the eyes/stomach
Human washing machine pods coming to Japanese hotels【Photos】
Studio Ghibli releases new “komorebi” plush toys to brighten your days
JR Hokkaido train driver in trouble for reading book about trains on stopped train
Studio Ghibli releases new anime tea and mugs in Japan
Japanese hotel chain’s new service: A bed and pajamas for otaku travelers’ plushies
Tokyo bento boxed lunch shop charges different prices depending on how heavy your laptop is
Studio Ghibli anime stoles are here to keep you warm with a range of famous characters
Japan has vending machines that put protective film on your phone for you — Here’s how to use them
Starbucks Japan unveils new Christmas Frappuccino and holiday drinks for 2025
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Possessing Harry Potter’s Sword of Godric Gryffindor is now illegal in Japan
Japan’s deadliest food claims more victims, but why do people keep eating it for New Year’s?
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
The top 10 annoying foreign tourist behaviors on trains, as chosen by Japanese people【Survey】
No more using real katana for tourism activities, Japan’s National Police Agency says
One of Japan’s most beautiful hot spring towns announces new limits on number of day trippers
Uniqlo releasing first-ever Pokémon T-shirts inspired by Trading Card Game artwork【Photos】
Japanese military called in to deal with increasing bear attacks in rural prefectures
Autumn is a great time to visit Uonuma, a gem of Japan’s heartland
Salamander soup?!? We try “giant salamander rice with green tea” in Kyoto
Tokyo Station staff share their top 10 favorite ekiben
The world’s most expensive tissues? Might as well wipe your boogers on a $100 bill!
Our Osaka native taste-tests the extra-expensive, extra-large Bikkuri Takoyaki octopus balls
Is the all-you-can-eat KFC buffet in Tokyo really as good as they say it is?
Internet survey sheds light on how Japanese women deal with the hair ‘down there’
Japanese airlines offer discounted fares to international tourists
Japan Super Budget Dining – What’s the best way to spend 1,000 yen at beef bowl chain Sukiya?
We tried Tokyo’s “rent a middle-aged Japanese man” service, and it was awesome!
The delicious flavors of Smell, an old-school junkissa coffee shop in downtown Tokyo