Koikeya
Koikeya has a new item in their line of Pride Potato luxury chips, and the special ingredient is golden — quite literally!
Ever wished you could get a little less flavor on your chip? Wish no more; now you can experience them as nature intended, lightly fried in oil.
When hunger strikes in the most inappropriate of places, it’s all about this new “potato chip camouflage” technology!
If you thought traditional Japanese breakfasts were unusual, with their servings of fish, pickles, rice and soup, you’ll be in for a surprise when you see the new offering that’s coming to the table to greet you in the morning.
It’s time to say hello to the morning potato chip. Especially designed for breakfast consumption, these bags of fruity – yes, fruity – goodness are said to combine the energy-giving health benefits of the humble potato with two popular fruit flavours: peach and banana.
So how could these chips possibly fare as breakfast meals? Come with us as we head out into unchartered territory, pairing potato crisps with yoghurt, toast, and a bowl of granola and milk. Will the results be delicious? Read on to find out!
What is the first thing you want to eat when you wake up in the morning? Rice? Granola and yogurt? Toast and jam? If the potato chip company Koikeya had it their way, your answer would be “morning potato chips.”
The potato snack company, known for their wild flavors like mandarin orange, truffle and avocado cream cheese, have decided to break into the breakfast market, announcing the release of their two new flavors: Peach and Banana.
Japan loves limited time offers. There must be a department in every company in Japan with people whose purpose is to think of items they can sell for a limited time. Don’t believe us? Walk into a convenience store weekly and see the multitude of new drinks and new foods that appear and suddenly disappear when their time is up. The limited time offer, is nothing new, but it seems that Japan embraces the concept more than anyone else. It’s a handy way to get customers to continue to visit your store, or buy your products if every month or few months your products change.
With the World Cup just around the corner, companies in Japan are rolling out their limited time World Cup products and today we have a few that try to capture the flavor of Brazilian food.


















Japan has a new cute and clever sunblock for cat lovers
Japan’s izakaya pubs closing at record pace, failing to attract foreign tourists
Kanji ice cream becomes a sell-out hit in Japan
The story of our reporter P.K. Sanjun’s heart attack
Tokyo’s life-size Gundam anime mecha statue will be removed this summer
Suspected yakuza member arrested for having frequent flyer mile account
Starbucks Japan hoping fans will go bananas for its new mottainai banana affogato Frappuccino
Starbucks Japan has a secret breakfast set…and a hack for when it sells out
This Tokyo Station sweets sensation sells out daily, but we finally got our hands on it
Do Bare Feet of a Gorilla slides really make your legs slimmer?
Ichiraku Ramen-inspired ramen sets from Naruto anime pay homage to Naruto, Sasuke, and Sakura
Hundreds of rose bushes in bloom at Tokyo’s off-the-beaten-path, next-to-the-tracks flower street
161-year-old Kyoto confectionary maker releases new edible Pokémon lineup
Studio Ghibli’s president is leaving the company. Will it change how they make anime?
7-Eleven Japan is releasing Greedy chocolate chip and whipped cream sandwiches
Let’s hike a Japanese mountain (that isn’t Mt. Fuji) – Mt. Tsukuba[Photos]
The average age of Japan’s hikikomori shut-ins is getting older, survey shows
Japan enters Golden Week vacation period, survey shows one in three plan to ride it out at home
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
New Kyoto Converse sneakers celebrate Japan with traditional kimono fabrics for your feet
Japan’s new Pokémon jackets give you the look and powers of the Kanto starter trio
Japan now has gyoza doughnuts, and they taste like no other doughnut we’ve tried before
Studio Ghibli launches huge new anime movie T-shirt collection with special design details
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Suspected yakuza member arrested for having frequent flyer mile account
Starbucks Japan hoping fans will go bananas for its new mottainai banana affogato Frappuccino
Starbucks Japan has a secret breakfast set…and a hack for when it sells out
This Tokyo Station sweets sensation sells out daily, but we finally got our hands on it
Do Bare Feet of a Gorilla slides really make your legs slimmer?
Studio Ghibli adds mini pillows and massive mats to its anime merchandise store in Japan
You’ll never win cash or prizes or cash at this Tokyo pachinko parlor, and that’s why it’s so cool
Ichiraku Ramen-inspired ramen sets from Naruto anime pay homage to Naruto, Sasuke, and Sakura
McDonald’s Japan adds curry French fry flavor, regional-taste burgers to its menu with Gotochi Mac
7-Eleven Japan adds macaroni cheese sandwiches to its convenience store food range
Super! Eel Bread takes Japanese sushi into uncharted territory
2021 Salaryman Poetry Battle showcases some dark but hilarious poems
McDonald’s Japan’s new Chiikawa Happy Meal figures are here![Photos]
Mister Donut’s beyond super soft and chewy beyond mochi mochi donuts have returned