Koikeya
Koikeya has a new item in their line of Pride Potato luxury chips, and the special ingredient is golden — quite literally!
Ever wished you could get a little less flavor on your chip? Wish no more; now you can experience them as nature intended, lightly fried in oil.
This may upset you to learn, but if you’re a potato chip fan living outside of Japan then you’re seriously missing out…
When hunger strikes in the most inappropriate of places, it’s all about this new “potato chip camouflage” technology!
If you thought traditional Japanese breakfasts were unusual, with their servings of fish, pickles, rice and soup, you’ll be in for a surprise when you see the new offering that’s coming to the table to greet you in the morning.
It’s time to say hello to the morning potato chip. Especially designed for breakfast consumption, these bags of fruity – yes, fruity – goodness are said to combine the energy-giving health benefits of the humble potato with two popular fruit flavours: peach and banana.
So how could these chips possibly fare as breakfast meals? Come with us as we head out into unchartered territory, pairing potato crisps with yoghurt, toast, and a bowl of granola and milk. Will the results be delicious? Read on to find out!
What is the first thing you want to eat when you wake up in the morning? Rice? Granola and yogurt? Toast and jam? If the potato chip company Koikeya had it their way, your answer would be “morning potato chips.”
The potato snack company, known for their wild flavors like mandarin orange, truffle and avocado cream cheese, have decided to break into the breakfast market, announcing the release of their two new flavors: Peach and Banana.
On Valentine’s Day in Japan, it’s customary for women to confess their feelings to their crush by giving them chocolate. But over the past few years it has become a trend for women to give “giri choco”, chocolate given as a courtesy rather than out of genuine affection to those they frequently spend time with, such as co-workers and classmates, male and female alike.
Going along with this, a promotional video for the Scorn snack series, called Do Hamari Scorn Rich Chicken Namba Flavor, was made to parody this Valentine “courtesy” culture. Apparently, the way to tell whether a girl really likes you or is just giving you giri choco (or chips!) is in their finger lick…
Japan loves limited time offers. There must be a department in every company in Japan with people whose purpose is to think of items they can sell for a limited time. Don’t believe us? Walk into a convenience store weekly and see the multitude of new drinks and new foods that appear and suddenly disappear when their time is up. The limited time offer, is nothing new, but it seems that Japan embraces the concept more than anyone else. It’s a handy way to get customers to continue to visit your store, or buy your products if every month or few months your products change.
With the World Cup just around the corner, companies in Japan are rolling out their limited time World Cup products and today we have a few that try to capture the flavor of Brazilian food.
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