Koikeya
Koikeya has a new item in their line of Pride Potato luxury chips, and the special ingredient is golden — quite literally!
Ever wished you could get a little less flavor on your chip? Wish no more; now you can experience them as nature intended, lightly fried in oil.
When hunger strikes in the most inappropriate of places, it’s all about this new “potato chip camouflage” technology!
If you thought traditional Japanese breakfasts were unusual, with their servings of fish, pickles, rice and soup, you’ll be in for a surprise when you see the new offering that’s coming to the table to greet you in the morning.
It’s time to say hello to the morning potato chip. Especially designed for breakfast consumption, these bags of fruity – yes, fruity – goodness are said to combine the energy-giving health benefits of the humble potato with two popular fruit flavours: peach and banana.
So how could these chips possibly fare as breakfast meals? Come with us as we head out into unchartered territory, pairing potato crisps with yoghurt, toast, and a bowl of granola and milk. Will the results be delicious? Read on to find out!
What is the first thing you want to eat when you wake up in the morning? Rice? Granola and yogurt? Toast and jam? If the potato chip company Koikeya had it their way, your answer would be “morning potato chips.”
The potato snack company, known for their wild flavors like mandarin orange, truffle and avocado cream cheese, have decided to break into the breakfast market, announcing the release of their two new flavors: Peach and Banana.
Japan loves limited time offers. There must be a department in every company in Japan with people whose purpose is to think of items they can sell for a limited time. Don’t believe us? Walk into a convenience store weekly and see the multitude of new drinks and new foods that appear and suddenly disappear when their time is up. The limited time offer, is nothing new, but it seems that Japan embraces the concept more than anyone else. It’s a handy way to get customers to continue to visit your store, or buy your products if every month or few months your products change.
With the World Cup just around the corner, companies in Japan are rolling out their limited time World Cup products and today we have a few that try to capture the flavor of Brazilian food.


















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