
If it works for white rice, the ochazuke recipe can work for potato chips too!
Let’s start with a little honesty: Potato chips don’t really need to be any tastier than they already are, since we love them plenty in their standard form. But between Japan’s culinary passion and kaizen/continuous improvement philosophy, though, the country is always looking for ways to make the snacks even better, which in the past has bestowed us with chips that taste like KFC or sushi, or just come drizzled with delicious green tea-infused chocolate.
The newest gourmet chip to hit the market is the latest entry in snack maker Koikeya’s Pride Potato series, this time called Pride Potato Tempura Matcha Salt. Koikeya boasts it has the texture of freshly fried tempura, and the chips are dusted with a mixture of salt and powdered green tea, so we expected great things from the product.
And our faith was not misplaced. The Pride Potato Tempura Matcha Salt went on sale May 14, and as we munched on a bowl of them, we were impressed by their above-average yet still balanced crispiness, as well as the elegant sensation of matcha that came with each bite. But as much as we would have liked to eat the whole bag, we had to restrain ourselves, because Koikeya had made an unusual recommendation to us.
For those who haven’t tried it, ochazuke is one of Japan’s simplest yet most satisfying comfort foods, consisting of a bowl of white rice with green tea poured over it, plus a few seasonings like small strips of nori (seaweed). Koikeya told us that after we’d tried a few Pride Potato Tempura Matcha Salt chips on their own, we should add them into a bowl of ochazuke and see how we liked them.
▼ Ochazuke
Ochazuke is pretty easy to make, so we scooped some white rice into a bowl, added the contents of a pack of Nagatanien-brand ochazuke mix (which you can buy at any supermarket in Japan, and many Asian markets overseas), and poured hot water over them.
▼ Ochazuke mix shown in the left
Finally, we grabbed a handful of chips and tossed them in.
We waited a few moments for the mixture to cool down enough so that we could taste it without burning ourselves, then used our chopsticks to pick up a green tea-marinated chip…
…and it was incredible! The saltiness of the chip had been combined with the flavor of the green tea, creating an enticing synergy that kept our chopsticks moving until we’d eaten the entire bowl.
Granted, since the Pride Potato Tempura Matcha Salt chips come pre-seasoned with a bit of matcha powder, they’re an especially appropriate ingredient for potato chip ochazuke. That said, in their normal form the green tea flavor isn’t incredibly strong, so this recipe should work even with normal potato chips, and if you don’t have, or particularly want to eat, any rice, you could always leave the grain out and make a bowl of chips-only ochazuke, which is what we’re thinking to do right now with the chips we still have at the bottom of our bag.
Photos ©SoraNews24
[ Read in Japanese ]
Follow Casey on Twitter, where now he wants to try this with wasabi-flavored chips and wasabi-flavored ochazuke.








Matcha green tea potato chips coming soon to make snack time in Japan cultured and delicious
Green tea chocolate-covered potato chips arrive in Japan! 【Taste test】
Want some bling in your snack? Koikeya’s new luxury chips features actual gold leaf
“Most luxurious consommé potato chips” on the way, flavored with wagyu, lobster, white wine
New “barefaced” potato chips hit Japanese shelves, boast zero salt and customizing potential
Starbucks Japan adds a new Frappuccino and Milk to the menu, but are they worth the calories?
War in Iran causing dark development for potato chip packages in Japan
Don’t miss the Tokyo Tower City Light Fantasia ~Summer Landscape 2026~ event during your travels
Akira creator opens his own anime studio, is recruiting artists even without Japanese fluency
Japan now has gyoza doughnuts, and they taste like no other doughnut we’ve tried before
Starbucks Japan releases two new “chunky” drinks… and matching gel designs for our nails
Pokémon retro black-and-white Game Boy art T-shirts are on the way from Uniqlo[Photos]
The 3 best secret places to eat a cheap One Coin lunch in Shinjuku
Japan’s largest online resale site banning scalper sales of McDonald’s new anime Happy Meal toys
Pizza Hut now sells curry pizza in Japan
The average age of Japan’s hikikomori shut-ins is getting older, survey shows
Japan enters Golden Week vacation period, survey shows one in three plan to ride it out at home
Mt. Fuji hot spring inn gets even more beautiful after dark with Firefly Festival
Does one of Japan’s favorite chocolate brands work with the Pringles chocolate hack?
Japanese criminals are now using crabs to hunt for burglary targets
Japanese hair salons going bankrupt in record numbers
Japan releases new ramen sandwiches… that don’t taste like ramen
Japanese Pokémon card shop grabs scissors as part of its plan to keep scalpers away
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Wisteria season starts early with blooming of Japan’s Great Wisteria in its beautiful garden
Japan’s best conveyor belt sushi restaurant of seven years ago has now, finally, come to Tokyo
New Kyoto Converse sneakers celebrate Japan with traditional kimono fabrics for your feet
Brand-new Pokémon manhole covers coming to help the recovery of a disaster-stricken part of Japan
Japan’s awesomely beautiful Alpen Route snow corridor is now open
Japan’s new Pokémon jackets give you the look and powers of the Kanto starter trio
Injuries on stairs in Tokyo highlight an overlooked design flaw
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Green tea chocolate-covered shrimp chips are the next big thing to hit shelves in Japan
Japanese mandarin-orange-flavored potato chips make a comeback!
Experiment: Can you make good matcha lattes by melting green tea ice cream?【SoraKitchen】
We mix banana and peach potato chips with toast, yoghurt and granola for a new Japanese breakfast
Toast and milk “breakfast” potato chip flavours set to debut in Japan this month
A call to arms: 5 Japanese potato chip flavours the west badly needs
It turns out deep frying grilled rice balls makes them amazingly delicious【SoraKitchen】
Add a dash of Kyoto culture to your daily snack with Uji Matcha chocolate-covered potato chips
How to make an awesome Japanese summer dessert using only things you can buy at Daiso【SoraKitchen】
How to make no-rice “fried rice”【SoraKitchen】
You can make rice with tapioca bubble tea, and it’s surprisingly tasty【SoraKitchen】
A new way to enjoy a cuppa: We try making curry with tea-brewed rice【SoraKitchen】
How to make your own Pringles-flavor instant noodles【SoraKitchen】
Edamame potato chips appear in Japan, made with the king of edamame, dadachamame
New “wet” potato chips revolutionise the snack industry in Japan
How to make a McDonald’s hamburger twice as delicious: Turn it into a waffle!【SoraKitchen】