
Half-Haitian, half-Japanese tennis star’s real-world complexion is far darker than how she appears as Prince of Tennis character.
Following her victory at the U.S. Open in September, tennis player Naomi Osaka has entered into endorsement deals with a number of Japanese companies. One of those is Nissin, makers of the Cup Noodle instant ramen line, and at the very end of December the company’s always creative marketing team released an animated ad showing Osaka facing off against fellow tennis pro and Nissin pitchman Kei Nishikori.
Then on January 14, Nissin released a second animated ad featuring the two athletes, this time in a cross-promotion with The Prince of Tennis, Japan’s most popular tennis-themed anime/manga franchise, which has been ongoing since 1999. In the ad, various characters from the franchise can be seen training with Osaka and Nishikori, displaying the reality-bending displays of athletic prowess for which the series is famous. However, there’s another break with real-world visuals that’s attracting controversy.
▼ Osaka and Nishikori, as they appear in the video
While the ad wasn’t met with widespread anger from Japanese viewers, it’s been a different story as the video has found the attention of overseas commenters, with several accusing Nissin of “whitewashing” the half-Haitian, half-Japanese Osaka.
▼ Osaka, as she appears in real life
So happy to be partnered with @FlyANA_official ✈️😖❤️ pic.twitter.com/dJ4mBV5hEi
— NaomiOsaka大坂なおみ (@naomiosaka) January 12, 2019
▼ Nishikori
Breakfast at Crystal Club this morning. Getting ready for tomorrow. pic.twitter.com/VNgSeHMAxx
— Kei Nishikori (@keinishikori) January 22, 2019
There’s no denying that Osaka’s skin tone has been considerably lightened in the ad, but it’s debatable as to whether or not “whitewashing,” in the sense of “making someone look like Caucasian,” is the most accurate description of what’s going on. In the image below, Osaka and Nishikori stand on the court with Ryoma Echizen and Kunimitsu Tezuka, two Prince of Tennis characters with entirely Japanese ethnicity, who are depicted with even lighter skin tones than the two real-world tennis stars.
▼ Ryoma and Kunimitsu’s Japanese teammates at Seishin Gakuen, the in-series school they attend
However, the key difference between Prince of Tennis’ fair-skinned-but-designed-from-scratch original characters and Osaka’s anime version is that the latter is based on a real person, so one would expect a more faithful depiction of her skin color, especially when Prince of Tennis does have a half-black, half-Japanese character, Richard Sakata, who’s shown in the anime with legitimately dark skin.
While the controversial ad remains up on Nissin’s Japanese YouTube channel, The New York Times’ Daniel Victor reports that a spokesperson for the company, Daisuke Okabayashi, has issued an apology via email, quoting him as saying:
“There is no intention of whitewashing. We accept that we are not sensitive enough and will pay more attention to diversity issue in the future.”
▼ Photos of Osaka are prominently featured on Nissin’s website as well.
Neither Osaka nor Nishikori have made any comments related to the controversy.
Source: The New York Times/Daniel Victor via Anime News Network/Lynzee Loveridge
Top image: YouTube/日清食品グループ公式チャンネル
Insert images: YouTube/日清食品グループ公式チャンネル, Prince of Tennis official website (1, 2), Nissin








Naomi Osaka responds to controversial Nissin anime ad that portrayed her with pale skin【Video】
Naomi Osaka v Kei Nishikori: Tennis pros play with Japanese bats in Nissin cup noodles commercial
Naomi Osaka slams reporters who ask her to speak in Japanese with new Nike commercial
Cup Noodle in hot water once again for unflattering Grand Slam support ad
How much has changed in Japan one week after Naomi Osaka’s victory in the 2018 U.S. Open?
Live-action Spirited Away stage play announces world tour with first-ever U.S. and Canadian dates
Sanrio Character Poll announces winners, Hello Kitty absent from top 10 in many countries
Japanese man’s gross conveyor belt sushi social media prank video gets him a 500,000-yen fine
Studio Ghibli combines anime and craftsmanship in new Totoro and Jiji Gobelin tapestry bags
Pikachu brings electric style to brand-new Pokémon G-Shock watch featuring every stater trio
Blind Tokyo commuter explains the easiest place for him to stand while riding the train
Mt Fuji installs new emergency shelters ahead of the 2026 climbing season
Taco Spaghetti appears in Japan, and our taco fan rushes to try it[Taste test]
Here’s what Shibuya’s famous scramble intersection looked like after the Japan vs. Sweden match
Tokyo has only two barley tea makers, and we visited one to see how mugicha is made
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan launches first overnight Shinkansen bullet train between Tokyo and Osaka this summer
Family Mart Japan installs red-eyed “Monster Wolf” to keep bears away from convenience store
Starbucks Japan creates special drink bottle bags, adorable stickers for all 47 prefectures[Pics]
Starbucks Japan reopens Shinkansen platform store after redesigning it for speed
Japanese sweets brand creates new drinkable Cigare and we’re totally here for it
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Studio Ghibli store Donguri Republic announces opening of first-ever store in America
New Japanese overnight train coming to connect Tokyo with Tohoku in sleep-travel style
Uniqlo reveals third round of massive 100-year-anniversary manga T-shirts for Jump’s Shueisha
Even at twice regular Daiso price, this handy item is still great for summer travel in Japan
Japanese sweets shop sells an ohagi so exquisite it sells out by noon
New official Ghibli anime food cookbook will teach you how to make Ponyo’s ramen and more
Forget Tokyo go-karts – there’s a new way to sightsee on four wheels in Japan
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Samurai tennis! Professional Kei Nishikori trades racquet for a sword in this awesome new ad
Naomi Osaka called “too tanned” in Japanese comedy routine
Naomi Osaka hits back at Japanese comedians’ “too sunburned” comment
Japanese reporters’ lame questions to tennis star Naomi Osaka embarrass netizens
Naomi Osaka stirs up debate about what it means to be Japanese following U.S. Open victory
Naomi Osaka shuts down reporter who asked her to speak in Japanese following Australian Open win
Naomi Osaka’s dream of having her own Barbie doll comes true
Our Korean-Japanese reporter’s thoughts on people asking “Is Naomi Osaka really Japanese?”
Naomi Osaka brings kindness and tears to stunning sportsmanship display at US Open
Kansai-exclusive takoyaki Cup Noodle lives up to half of the expectations its name produces
Colorful custom Cup Noodles sold at Momofuku Noodle in Osaka with 2,145 different varieties
How to turn Cup Noodle instant ramen into delicious Osaka-style dumplings【SoraKitchen】
Nissin’s new Cup Noodle series smashes flavours together for super combined power
Cup Noodle’s new versions are more expensive with higher-quality ingredients — are they worth it?
Perfect instant ramen eggs every time! Cup Noodle’s Nissin creates Shirotama Maker kitchen gadget
We try Cup Noodle Ice Cream, filled with shrimp, meat, eggs, chives, and madness 【Taste test】