
Half-Haitian, half-Japanese tennis star’s real-world complexion is far darker than how she appears as Prince of Tennis character.
Following her victory at the U.S. Open in September, tennis player Naomi Osaka has entered into endorsement deals with a number of Japanese companies. One of those is Nissin, makers of the Cup Noodle instant ramen line, and at the very end of December the company’s always creative marketing team released an animated ad showing Osaka facing off against fellow tennis pro and Nissin pitchman Kei Nishikori.
Then on January 14, Nissin released a second animated ad featuring the two athletes, this time in a cross-promotion with The Prince of Tennis, Japan’s most popular tennis-themed anime/manga franchise, which has been ongoing since 1999. In the ad, various characters from the franchise can be seen training with Osaka and Nishikori, displaying the reality-bending displays of athletic prowess for which the series is famous. However, there’s another break with real-world visuals that’s attracting controversy.
▼ Osaka and Nishikori, as they appear in the video
While the ad wasn’t met with widespread anger from Japanese viewers, it’s been a different story as the video has found the attention of overseas commenters, with several accusing Nissin of “whitewashing” the half-Haitian, half-Japanese Osaka.
▼ Osaka, as she appears in real life
So happy to be partnered with @FlyANA_official ✈️😖❤️ pic.twitter.com/dJ4mBV5hEi
— NaomiOsaka大坂なおみ (@naomiosaka) January 12, 2019
▼ Nishikori
Breakfast at Crystal Club this morning. Getting ready for tomorrow. pic.twitter.com/VNgSeHMAxx
— Kei Nishikori (@keinishikori) January 22, 2019
There’s no denying that Osaka’s skin tone has been considerably lightened in the ad, but it’s debatable as to whether or not “whitewashing,” in the sense of “making someone look like Caucasian,” is the most accurate description of what’s going on. In the image below, Osaka and Nishikori stand on the court with Ryoma Echizen and Kunimitsu Tezuka, two Prince of Tennis characters with entirely Japanese ethnicity, who are depicted with even lighter skin tones than the two real-world tennis stars.
▼ Ryoma and Kunimitsu’s Japanese teammates at Seishin Gakuen, the in-series school they attend
However, the key difference between Prince of Tennis’ fair-skinned-but-designed-from-scratch original characters and Osaka’s anime version is that the latter is based on a real person, so one would expect a more faithful depiction of her skin color, especially when Prince of Tennis does have a half-black, half-Japanese character, Richard Sakata, who’s shown in the anime with legitimately dark skin.
While the controversial ad remains up on Nissin’s Japanese YouTube channel, The New York Times’ Daniel Victor reports that a spokesperson for the company, Daisuke Okabayashi, has issued an apology via email, quoting him as saying:
“There is no intention of whitewashing. We accept that we are not sensitive enough and will pay more attention to diversity issue in the future.”
▼ Photos of Osaka are prominently featured on Nissin’s website as well.
Neither Osaka nor Nishikori have made any comments related to the controversy.
Source: The New York Times/Daniel Victor via Anime News Network/Lynzee Loveridge
Top image: YouTube/日清食品グループ公式チャンネル
Insert images: YouTube/日清食品グループ公式チャンネル, Prince of Tennis official website (1, 2), Nissin








Naomi Osaka responds to controversial Nissin anime ad that portrayed her with pale skin【Video】
Naomi Osaka v Kei Nishikori: Tennis pros play with Japanese bats in Nissin cup noodles commercial
Naomi Osaka slams reporters who ask her to speak in Japanese with new Nike commercial
Cup Noodle in hot water once again for unflattering Grand Slam support ad
How much has changed in Japan one week after Naomi Osaka’s victory in the 2018 U.S. Open?
Japan enters Golden Week vacation period, survey shows one in three plan to ride it out at home
Studio Ghibli releases new anime keychains that are like miniature figurines
Japan’s new Pokémon jackets give you the look and powers of the Kanto starter trio
Tifa’s Final Fantasy VII bar is going to pop up in real-world Tokyo
War in Iran threatening Japan’s pudding production
Dorayaki from 89-year-old Japanese confectionery shop is one of the best sweets hidden in Tokyo
Japanese woman stumbles on the power of the infamous “gaijin seat” phenomenon during flight
The most preposterous “adult” gacha capsule toys at Akihabara Station
Seats descend from ceiling on Japanese train to provide extra comfort for passengers【Video】
Japanese gravure idol strips down, plays drums to anime hits【Videos】
New Kyoto Converse sneakers celebrate Japan with traditional kimono fabrics for your feet
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Studio Ghibli launches huge new anime movie T-shirt collection with special design details
Brand-new Square Enix Cafe to open in Tokyo…and in Los Angeles too!
Japanese convenience store gives away free ice cream with creative ad at Shinjuku Station
Japan is so hungry for workers it used up its five-year visa quota in record time
Tsujihan sushi bowl restaurant goes viral with foreign tourists, but is it worth the hype?
Hello Kitty is now a transforming truck robot[Photos]
What are the worst things about living in the Japanese countryside?[Survey]
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Wisteria season starts early with blooming of Japan’s Great Wisteria in its beautiful garden
Japan’s best conveyor belt sushi restaurant of seven years ago has now, finally, come to Tokyo
Brand-new Pokémon manhole covers coming to help the recovery of a disaster-stricken part of Japan
Japan’s awesomely beautiful Alpen Route snow corridor is now open
Injuries on stairs in Tokyo highlight an overlooked design flaw
Mt. Fuji decorated with a 500,000-flower pink carpet is Japan’s ultimate spring view
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Samurai tennis! Professional Kei Nishikori trades racquet for a sword in this awesome new ad
Naomi Osaka called “too tanned” in Japanese comedy routine
Naomi Osaka hits back at Japanese comedians’ “too sunburned” comment
Japanese reporters’ lame questions to tennis star Naomi Osaka embarrass netizens
Naomi Osaka stirs up debate about what it means to be Japanese following U.S. Open victory
Naomi Osaka shuts down reporter who asked her to speak in Japanese following Australian Open win
Naomi Osaka’s dream of having her own Barbie doll comes true
Our Korean-Japanese reporter’s thoughts on people asking “Is Naomi Osaka really Japanese?”
Naomi Osaka brings kindness and tears to stunning sportsmanship display at US Open
Kansai-exclusive takoyaki Cup Noodle lives up to half of the expectations its name produces
Colorful custom Cup Noodles sold at Momofuku Noodle in Osaka with 2,145 different varieties
How to turn Cup Noodle instant ramen into delicious Osaka-style dumplings【SoraKitchen】
Nissin’s new Cup Noodle series smashes flavours together for super combined power
Cup Noodle’s new versions are more expensive with higher-quality ingredients — are they worth it?
Perfect instant ramen eggs every time! Cup Noodle’s Nissin creates Shirotama Maker kitchen gadget
Final episode of Cup Noodle commercial Hungry Days featuring One Piece finally shows Luffy’s face