
Last year, Nissin, makers of Cup Noodle instant ramen, created the awesome Samurai in Brazil ad, in which a soccer player clad in Japanese armor travelled to South America to show off his footwork to the locals. The company later caught up with the freestyle soccer expert in Europe with a sequel, Samurai in Manchester .
In its newest commercial, Nissin isn’t just switching venues, but sports, too, as Samurai in New York features one of the best tennis players in the world, who proves just how talented he is by leaving behind his racquet and delivering powerful forehands, backhands, and serves using a wooden sword.
The minute-long ad opens with a skiff floating under overcast skies, being plied up New York City’s Hudson River.
The oarsman’s face is hidden by the wide brim of his hat, but the camera does get a clear shot of his passenger: professional tennis player Kei Nishikori, currently ranked number five in the world, dressed in samurai garb with a headband wrapped around his forehead. While still on the river, Nishikori picks up a spare oar and starts whittling with his knife, mirroring the actions of historical swordsman Miyamoto Musashi, who’s said to have carved a wooden sword on his way to Ganryujima Island for his fateful duel with rival Sasaki Kojiro.
But wait a second! Nishikori is an athlete, not a warrior. You can’t hit tennis balls with a sword, can you?
Think again.
Right up until the moment of filming, the commercial’s producers say they weren’t sure if it could be done, but Nishikori stepped up and showed them that yes, it can.
▼ Without the sword, this would be just another ho-hum behind-the-back, between-the-legs return.
At the most recent U.S. Open in September, Nishikori became the first male Japanese tennis player ever to advance to the final round of a Grand Slam competition. And while he fell in straight sets, we think the outcome might have been a little different had he and his opponent both been using swords.







Japanese tennis player Nishikori Kei lands himself on a cup of instant noodles
Naomi Osaka v Kei Nishikori: Tennis pros play with Japanese bats in Nissin cup noodles commercial
Cup Noodle maker apologizes for pale-skinned depiction of Naomi Osaka in anime ad【Video】
The awesome Soccer Samurai is back, and this time he’s fighting ninjas in Manchester 【Video】
59-year-old Japanese master swordsman shows off awesome two-sword samurai slash【Video】
Tokyo has only two barley tea makers, and we visited one to see how mugicha is made
Sanrio Character Poll announces winners, Hello Kitty absent from top 10 in many countries
Live-action Spirited Away stage play announces world tour with first-ever U.S. and Canadian dates
Sleep at Hoshinoya Nara Prison, one of the most unique hotels in Japan
Studio Ghibli combines anime and craftsmanship in new Totoro and Jiji Gobelin tapestry bags
We try out the joys of Japan’s kakuuchi wine vending machine
Speed trap camera stolen from Saitama Police while in use
Why you shouldn’t feel guilty about using manga for studying and the top series for learning
Japan’s new pettably fuzzy cat-shaped earbud chargers meow to let you know their status[Video]
Blind Tokyo commuter explains the easiest place for him to stand while riding the train
Japan launches first overnight Shinkansen bullet train between Tokyo and Osaka this summer
Family Mart Japan installs red-eyed “Monster Wolf” to keep bears away from convenience store
Starbucks Japan reopens Shinkansen platform store after redesigning it for speed
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Pikachu brings electric style to brand-new Pokémon G-Shock watch featuring every stater trio
Japanese man’s gross conveyor belt sushi social media prank video gets him a 500,000-yen fine
Starbucks Japan creates special drink bottle bags, adorable stickers for all 47 prefectures[Pics]
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Studio Ghibli store Donguri Republic announces opening of first-ever store in America
New Japanese overnight train coming to connect Tokyo with Tohoku in sleep-travel style
Uniqlo reveals third round of massive 100-year-anniversary manga T-shirts for Jump’s Shueisha
Even at twice regular Daiso price, this handy item is still great for summer travel in Japan
Japanese sweets shop sells an ohagi so exquisite it sells out by noon
Forget Tokyo go-karts – there’s a new way to sightsee on four wheels in Japan
Japanese sweets brand creates new drinkable Cigare and we’re totally here for it
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Swords of famous samurai reborn as beautiful kitchen knives from Japan’s number-one katana town
Inventor of instant ramen noodles appears as Japanese samurai in awesome new animated rap video