
Last year, Nissin, makers of Cup Noodle instant ramen, created the awesome Samurai in Brazil ad, in which a soccer player clad in Japanese armor travelled to South America to show off his footwork to the locals. The company later caught up with the freestyle soccer expert in Europe with a sequel, Samurai in Manchester .
In its newest commercial, Nissin isn’t just switching venues, but sports, too, as Samurai in New York features one of the best tennis players in the world, who proves just how talented he is by leaving behind his racquet and delivering powerful forehands, backhands, and serves using a wooden sword.
The minute-long ad opens with a skiff floating under overcast skies, being plied up New York City’s Hudson River.
The oarsman’s face is hidden by the wide brim of his hat, but the camera does get a clear shot of his passenger: professional tennis player Kei Nishikori, currently ranked number five in the world, dressed in samurai garb with a headband wrapped around his forehead. While still on the river, Nishikori picks up a spare oar and starts whittling with his knife, mirroring the actions of historical swordsman Miyamoto Musashi, who’s said to have carved a wooden sword on his way to Ganryujima Island for his fateful duel with rival Sasaki Kojiro.
But wait a second! Nishikori is an athlete, not a warrior. You can’t hit tennis balls with a sword, can you?
Think again.
Right up until the moment of filming, the commercial’s producers say they weren’t sure if it could be done, but Nishikori stepped up and showed them that yes, it can.
▼ Without the sword, this would be just another ho-hum behind-the-back, between-the-legs return.
At the most recent U.S. Open in September, Nishikori became the first male Japanese tennis player ever to advance to the final round of a Grand Slam competition. And while he fell in straight sets, we think the outcome might have been a little different had he and his opponent both been using swords.







Japanese tennis player Nishikori Kei lands himself on a cup of instant noodles
Naomi Osaka v Kei Nishikori: Tennis pros play with Japanese bats in Nissin cup noodles commercial
Cup Noodle maker apologizes for pale-skinned depiction of Naomi Osaka in anime ad【Video】
The awesome Soccer Samurai is back, and this time he’s fighting ninjas in Manchester 【Video】
59-year-old Japanese master swordsman shows off awesome two-sword samurai slash【Video】
Japan has a new cute and clever sunblock for cat lovers
Japan’s izakaya pubs closing at record pace, failing to attract foreign tourists
Kanji ice cream becomes a sell-out hit in Japan
The story of our reporter P.K. Sanjun’s heart attack
Tokyo’s life-size Gundam anime mecha statue will be removed this summer
Suspected yakuza member arrested for having frequent flyer mile account
Starbucks Japan has a secret breakfast set…and a hack for when it sells out
Do Bare Feet of a Gorilla slides really make your legs slimmer?
This Tokyo Station sweets sensation sells out daily, but we finally got our hands on it
You’ll never win cash or prizes or cash at this Tokyo pachinko parlor, and that’s why it’s so cool
Ichiraku Ramen-inspired ramen sets from Naruto anime pay homage to Naruto, Sasuke, and Sakura
Hundreds of rose bushes in bloom at Tokyo’s off-the-beaten-path, next-to-the-tracks flower street
161-year-old Kyoto confectionary maker releases new edible Pokémon lineup
Studio Ghibli’s president is leaving the company. Will it change how they make anime?
7-Eleven Japan is releasing Greedy chocolate chip and whipped cream sandwiches
Let’s hike a Japanese mountain (that isn’t Mt. Fuji) – Mt. Tsukuba[Photos]
The top 12 incomprehensible school rules, as chosen by high school students
The average age of Japan’s hikikomori shut-ins is getting older, survey shows
Japan enters Golden Week vacation period, survey shows one in three plan to ride it out at home
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
New Kyoto Converse sneakers celebrate Japan with traditional kimono fabrics for your feet
Japan’s new Pokémon jackets give you the look and powers of the Kanto starter trio
Japan now has gyoza doughnuts, and they taste like no other doughnut we’ve tried before
Studio Ghibli launches huge new anime movie T-shirt collection with special design details
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Swords of famous samurai reborn as beautiful kitchen knives from Japan’s number-one katana town
Inventor of instant ramen noodles appears as Japanese samurai in awesome new animated rap video