
Last year, Nissin, makers of Cup Noodle instant ramen, created the awesome Samurai in Brazil ad, in which a soccer player clad in Japanese armor travelled to South America to show off his footwork to the locals. The company later caught up with the freestyle soccer expert in Europe with a sequel, Samurai in Manchester .
In its newest commercial, Nissin isn’t just switching venues, but sports, too, as Samurai in New York features one of the best tennis players in the world, who proves just how talented he is by leaving behind his racquet and delivering powerful forehands, backhands, and serves using a wooden sword.
The minute-long ad opens with a skiff floating under overcast skies, being plied up New York City’s Hudson River.
The oarsman’s face is hidden by the wide brim of his hat, but the camera does get a clear shot of his passenger: professional tennis player Kei Nishikori, currently ranked number five in the world, dressed in samurai garb with a headband wrapped around his forehead. While still on the river, Nishikori picks up a spare oar and starts whittling with his knife, mirroring the actions of historical swordsman Miyamoto Musashi, who’s said to have carved a wooden sword on his way to Ganryujima Island for his fateful duel with rival Sasaki Kojiro.
But wait a second! Nishikori is an athlete, not a warrior. You can’t hit tennis balls with a sword, can you?
Think again.
Right up until the moment of filming, the commercial’s producers say they weren’t sure if it could be done, but Nishikori stepped up and showed them that yes, it can.
▼ Without the sword, this would be just another ho-hum behind-the-back, between-the-legs return.
At the most recent U.S. Open in September, Nishikori became the first male Japanese tennis player ever to advance to the final round of a Grand Slam competition. And while he fell in straight sets, we think the outcome might have been a little different had he and his opponent both been using swords.







Japanese tennis player Nishikori Kei lands himself on a cup of instant noodles
Naomi Osaka v Kei Nishikori: Tennis pros play with Japanese bats in Nissin cup noodles commercial
Cup Noodle maker apologizes for pale-skinned depiction of Naomi Osaka in anime ad【Video】
The awesome Soccer Samurai is back, and this time he’s fighting ninjas in Manchester 【Video】
59-year-old Japanese master swordsman shows off awesome two-sword samurai slash【Video】
Japanese government ID card and app to be required for certain Pokémon card purchases next month
Studio Ghibli releases new Totoro coin purses…but who’s the blue character?
Cup Noodle unveils first-ever cold-water instant ramen in Japan
Tokyo’s Giga Mart lets visitors “steal” from a convenience store… if cameras don’t catch you
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Starbucks Japan adds shaved ice desserts to the menu at select locations
Uniqlo looks back to the very start of Pokémon with new black-and-white pixel art T-shirts[Pics]
Studio Ghibli brings anime characters to the table with new Totoro placemat that’s like a movie cell
Onidon opens in Tokyo with unique fusion tempura rice balls you won’t find anywhere else
Japanese recipe for Tempura Twinkies takes America’s favourite snack to a whole new level
Family Mart opens new “Famima” flagship store in Tokyo that’s like a tourist attraction
Japan reacts to Donald Trump’s “Islamic Republic of Japan” remark
Japanese airport rebrands itself as “Sushi Airport” to attract foreign tourists
Three new starter Pokémon Jets to fly in Japan, first begins carrying passengers this month
New Mt. Fuji overnight bus takes travelers from downtown Tokyo straight to the most popular hiking trail
Tokyo revises accommodation tax amidst tourism boom, Airbnb rentals now included
Yoshinoya and Dragon Quest slaying scalpers with shift to made-to-order collaboration merch
Tochigi man shares his family’s process for creating 16 years worth of rice paddy art
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Studio Ghibli store Donguri Republic announces opening of first-ever store in America
Japan triples departure tax, foreign tourists and locals now must pay more to leave country
Japan launches first overnight Shinkansen bullet train between Tokyo and Osaka this summer
Japanese sweets shop sells an ohagi so exquisite it sells out by noon
Sanrio Character Poll announces winners, Hello Kitty absent from top 10 in many countries
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Swords of famous samurai reborn as beautiful kitchen knives from Japan’s number-one katana town
Inventor of instant ramen noodles appears as Japanese samurai in awesome new animated rap video