The Japanese media is under criticism for its lack of interest in the actual sport of tennis.
Up-and-coming tennis player Naomi Osaka made headlines earlier this month after winning her first ever Grand Slam title against the venerable Serena Williams. Since then she has became a huge celebrity in Japan because she is half Japanese, and has even stirred up controversy about what it means to be Japanese.
This “Naomi boom”, as some journalists are calling it, has pushed Japanese reporters to nearly trip over each other for the chance to interview and photograph her on her recent trip to Japan, where she competed in the Pan Pacific Open. But the poor quality of their questions has some Japanese netizens embarrassed, since the reporters are clearly not very interested in Osaka’s tennis career.
https://www.instagram.com/p/BntEtxklQSu/?taken-by=naomiosakatennis
Shortly after arriving in Japan, just after her win in the U.S. open, Osaka participated in the above press conference and photo shoot, and while some of the questions asked at that time were serious inquiries about her tennis career, many were irrelevant personal questions, particularly about her time in Japan.
“What are you going to eat while you’re here?” was one question, and “I know you’ll be busy, but is there anything you’d like to do in Japan?” Another even asked, “What kind of Instagram photos are you planning to take while you’re here?”
They may seem like harmless questions, but there is one major issue: they seemed to completely ignore the monumental accomplishments Osaka achieved in her U.S. Open win and focused entirely on her time in Japan.
https://www.instagram.com/p/Bn6XXSplgWl/
While throughout the above interview Osaka doesn’t seem necessarily frustrated by this fact, Japanese netizens definitely were. Clearly they wanted to learn more about Osaka’s experience in the U.S. Open, but the reporters wasted valuable interview time asking mundane things like “What is your favorite Japanese word?”
That wasn’t the only time the Japanese media embarrassed themselves, either. After Osaka ended up losing to Karolina Pliskova in the Pan Pacific Open final on September 23, she found herself surrounded by Japanese press yet again. Unlike the previous interview, though, this particular interview, which was a lot shorter, actually contained quite a few questions about the match. But the very last question seemed to surprise even the normally laid-back Osaka: “During your tight schedule, what are you doing to relax?”
https://www.instagram.com/p/BoD7a7mlixJ/?taken-by=naomiosakatennis
“Is that really what you want to ask as the last question?” she responded. “Really? I’ll answer it, but are you sure?” She did answer it, but it wasn’t a very enthusiastic answer, and it was clear how little she thought of the question. To waste the final question at a critical, emotional moment for her on a trivial topic must have seemed ridiculous. At least, that’s how Japanese netizens felt, as they openly criticized both interviews:
“Osaka just said what everyone else wants to say. I hope the media learns from it.”
“It can’t be helped since the reporters don’t know anything about tennis. Sorry about Japan’s idiot reporters.”
“It’s just proof that Japanese reporters are low-quality.”
“That’s about the level of quality of the majority of Japanese reporters, Naomi-chan.”
“The quality of the questions is awful. They’re just looking for content for gossip shows.”
“I always become painfully aware of how pathetic the Japanese media is when I watch press conferences.”
“The questions asked during Naomi Osaka’s interview are so bad that I can’t keep watching it.”
“I feel so bad for Naomi Osaka. I’m so embarrassed by the Japanese media.”
Granted, the kind of personal-life tidbits requested by Japanese reporters, and especially those asked of foreign celebrities about their favorite parts of Japanese culture, are the kinds of things a lot of Japanese people like to ask foreigners themselves. But many netizens made it clear that they’d have liked reporters to take the opportunity to talk with Osaka, a rising star of the tennis world, about tennis.
Source: Yahoo! News, YouTube/Asahi Shinbunsha via Hachima Kiko
Featured image: Instagram/naomiosakatannis

Naomi Osaka stirs up debate about what it means to be Japanese following U.S. Open victory
Naomi Osaka refuses to talk to reporters at next tennis tournament, doesn’t care about fines
Naomi Osaka shuts down reporter who asked her to speak in Japanese following Australian Open win
Naomi Osaka withdraws from French Open, discusses experiences with depression
Our Korean-Japanese reporter’s thoughts on people asking “Is Naomi Osaka really Japanese?”
Sushi Pizza surprises diners in one of the best food destinations in Japan
Mr. Sato takes a walk on Tokyo’s American-style street to get some American/Japanese ice cream
The Japan Burger Championship 2026 in Yokohama next month is the ultimate battle of the beef
133-year-old Japanese company’s cookies go beyond matcha with dashi and shichimi flavors
Another side of Kyoto – The prefecture’s top 10 “road stations” for traveling foodies
Japanese convenience store Lawson launches new “mini supermarket” chain, L Minimart
Japan’s real-world Pokémon hot spring’s first photos are here![Photos]
Tokyo’s insane Garlic Ramen is a meal, and an aroma, you’ll never forget[Taste test]
Same name tops lists of most popular dog and cat names in Japan, and there’s probably a reason why
Tokyo restaurant offers lunches for less than 1 U.S. cent…if you’re good enough at rock-paper-scissors
Tokyo’s new extra-expensive ramen restaurant is dividing opinions, so we tried a bowl
Gundam teams up with 300-year-old daruma maker for wood-carved anime mecha figures[Photos]
Japanese temple burns to the ground, fire burning inside for 1,200 years unharmed
Japan’s instant ramen snack theme park features an athletic course even adults can enjoy
Krispy Kreme Japan is bringing two special donuts to the most-forgotten big city in the country
Pizza Hut Japan’s drinkable curry pizza is here – Is it all we dreamed it would be?[Taste test]
Krispy Kreme releases new limited-edition fox doughnuts at only four stores in Japan
Two new Sailor Moon art manhole covers are coming to Usagi’s real-world Tokyo neighborhood
Japan’s izakaya pubs closing at record pace, failing to attract foreign tourists
Tokyo’s life-size Gundam anime mecha statue will be removed this summer
The average age of Japan’s hikikomori shut-ins is getting older, survey shows
Japan enters Golden Week vacation period, survey shows one in three plan to ride it out at home
Ichiraku Ramen-inspired ramen sets from Naruto anime pay homage to Naruto, Sasuke, and Sakura
Kanji ice cream becomes a sell-out hit in Japan
Japan’s new Pokémon jackets give you the look and powers of the Kanto starter trio
Japan now has gyoza doughnuts, and they taste like no other doughnut we’ve tried before
Studio Ghibli releases new anime keychains that are like miniature figurines
Japan has a new cute and clever sunblock for cat lovers
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Naomi Osaka slams reporters who ask her to speak in Japanese with new Nike commercial
Naomi Osaka brings kindness and tears to stunning sportsmanship display at US Open
How much has changed in Japan one week after Naomi Osaka’s victory in the 2018 U.S. Open?
Naomi Osaka’s dream of having her own Barbie doll comes true
Naomi Osaka becomes shojo manga star for new series set in outer space
Naomi Osaka responds to controversial Nissin anime ad that portrayed her with pale skin【Video】
Naomi Osaka hits back at Japanese comedians’ “too sunburned” comment
Naomi Osaka called “too tanned” in Japanese comedy routine
Naomi Osaka is first-ever Japanese athlete to be named AP Female Athlete of the Year
Cup Noodle maker apologizes for pale-skinned depiction of Naomi Osaka in anime ad【Video】
Naomi Osaka’s first wave of charity face masks sell out, but she promises more for everyone
Naomi Osaka v Kei Nishikori: Tennis pros play with Japanese bats in Nissin cup noodles commercial
Cup Noodle in hot water once again for unflattering Grand Slam support ad
Naomi Osaka appears inside fukubukuro lucky bag from famous Japanese candy retail chain