The Japanese media is under criticism for its lack of interest in the actual sport of tennis.
Up-and-coming tennis player Naomi Osaka made headlines earlier this month after winning her first ever Grand Slam title against the venerable Serena Williams. Since then she has became a huge celebrity in Japan because she is half Japanese, and has even stirred up controversy about what it means to be Japanese.
This “Naomi boom”, as some journalists are calling it, has pushed Japanese reporters to nearly trip over each other for the chance to interview and photograph her on her recent trip to Japan, where she competed in the Pan Pacific Open. But the poor quality of their questions has some Japanese netizens embarrassed, since the reporters are clearly not very interested in Osaka’s tennis career.
https://www.instagram.com/p/BntEtxklQSu/?taken-by=naomiosakatennis
Shortly after arriving in Japan, just after her win in the U.S. open, Osaka participated in the above press conference and photo shoot, and while some of the questions asked at that time were serious inquiries about her tennis career, many were irrelevant personal questions, particularly about her time in Japan.
“What are you going to eat while you’re here?” was one question, and “I know you’ll be busy, but is there anything you’d like to do in Japan?” Another even asked, “What kind of Instagram photos are you planning to take while you’re here?”
They may seem like harmless questions, but there is one major issue: they seemed to completely ignore the monumental accomplishments Osaka achieved in her U.S. Open win and focused entirely on her time in Japan.
https://www.instagram.com/p/Bn6XXSplgWl/
While throughout the above interview Osaka doesn’t seem necessarily frustrated by this fact, Japanese netizens definitely were. Clearly they wanted to learn more about Osaka’s experience in the U.S. Open, but the reporters wasted valuable interview time asking mundane things like “What is your favorite Japanese word?”
That wasn’t the only time the Japanese media embarrassed themselves, either. After Osaka ended up losing to Karolina Pliskova in the Pan Pacific Open final on September 23, she found herself surrounded by Japanese press yet again. Unlike the previous interview, though, this particular interview, which was a lot shorter, actually contained quite a few questions about the match. But the very last question seemed to surprise even the normally laid-back Osaka: “During your tight schedule, what are you doing to relax?”
https://www.instagram.com/p/BoD7a7mlixJ/?taken-by=naomiosakatennis
“Is that really what you want to ask as the last question?” she responded. “Really? I’ll answer it, but are you sure?” She did answer it, but it wasn’t a very enthusiastic answer, and it was clear how little she thought of the question. To waste the final question at a critical, emotional moment for her on a trivial topic must have seemed ridiculous. At least, that’s how Japanese netizens felt, as they openly criticized both interviews:
“Osaka just said what everyone else wants to say. I hope the media learns from it.”
“It can’t be helped since the reporters don’t know anything about tennis. Sorry about Japan’s idiot reporters.”
“It’s just proof that Japanese reporters are low-quality.”
“That’s about the level of quality of the majority of Japanese reporters, Naomi-chan.”
“The quality of the questions is awful. They’re just looking for content for gossip shows.”
“I always become painfully aware of how pathetic the Japanese media is when I watch press conferences.”
“The questions asked during Naomi Osaka’s interview are so bad that I can’t keep watching it.”
“I feel so bad for Naomi Osaka. I’m so embarrassed by the Japanese media.”
Granted, the kind of personal-life tidbits requested by Japanese reporters, and especially those asked of foreign celebrities about their favorite parts of Japanese culture, are the kinds of things a lot of Japanese people like to ask foreigners themselves. But many netizens made it clear that they’d have liked reporters to take the opportunity to talk with Osaka, a rising star of the tennis world, about tennis.
Source: Yahoo! News, YouTube/Asahi Shinbunsha via Hachima Kiko
Featured image: Instagram/naomiosakatannis

Naomi Osaka stirs up debate about what it means to be Japanese following U.S. Open victory
Naomi Osaka refuses to talk to reporters at next tennis tournament, doesn’t care about fines
Naomi Osaka shuts down reporter who asked her to speak in Japanese following Australian Open win
Naomi Osaka withdraws from French Open, discusses experiences with depression
Our Korean-Japanese reporter’s thoughts on people asking “Is Naomi Osaka really Japanese?”
Studio Ghibli store Donguri Republic announces opening of first-ever store in America
Forget Tokyo go-karts – there’s a new way to sightsee on four wheels in Japan
Starbucks Japan releases new limited-edition summer drinks…and a pastry for dunking
Lawson upsizes convenience store food for a limited time with two must-try Japanese meals
Japanese bento shop touches hearts by selling super cheap boxed lunches for around a dollar
New research reveals that the key to efficient memorization may be in exhaling
Family Mart’s new Gyoza Dog proves Japanese convenience store food hits different
Japan’s Pokémon Slowpoke Train goes on hiatus, but a mini version could be yours to own
Reinvented traditional Japanese hearths may be coming to a restaurant near you
When is miso ramen not miso ramen? When it’s the new ramen at one of Japan’s top beef bowl chains
New Japanese overnight train coming to connect Tokyo with Tohoku in sleep-travel style
East Japan Railway announces plans to abolish magnetic-strip tickets
Universal Studios Japan is giving Frieren anime fans the chance to make unforgettable memories.
New Square Enix Cafe reveals Final Fantasy, Dragon Quest, Nier, and Fullmetal Alchemist menu items
Tokyo’s life-size Gundam is getting a new look before its end-of-summer removal
Japan’s cheap beef bowl chain goes upscale with Matsuya Premium, but is it worth the higher price?
7-Eleven Japan joins the craze for Korean Gamja Cheese Balls
Shakey’s Japan creates matcha mochi, Kyoto fish, and Kansai Chili Con Carne pizzas
Kanji ice cream becomes a sell-out hit in Japan
Uniqlo reveals third round of massive 100-year-anniversary manga T-shirts for Jump’s Shueisha
Even at twice regular Daiso price, this handy item is still great for summer travel in Japan
New official Ghibli anime food cookbook will teach you how to make Ponyo’s ramen and more
Japanese convenience store Lawson launches new “mini supermarket” chain, L Minimart
Japan’s real-world Pokémon hot spring’s first photos are here![Photos]
Kyoto public junior high school becomes first in Japan with a hoodie school uniform
Japanese convenience store shows us how to dress for the rainy season
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Naomi Osaka slams reporters who ask her to speak in Japanese with new Nike commercial
Naomi Osaka brings kindness and tears to stunning sportsmanship display at US Open
How much has changed in Japan one week after Naomi Osaka’s victory in the 2018 U.S. Open?
Naomi Osaka’s dream of having her own Barbie doll comes true
Naomi Osaka becomes shojo manga star for new series set in outer space
Naomi Osaka responds to controversial Nissin anime ad that portrayed her with pale skin【Video】
Naomi Osaka hits back at Japanese comedians’ “too sunburned” comment
Naomi Osaka called “too tanned” in Japanese comedy routine
Naomi Osaka is first-ever Japanese athlete to be named AP Female Athlete of the Year
Cup Noodle maker apologizes for pale-skinned depiction of Naomi Osaka in anime ad【Video】
Naomi Osaka’s first wave of charity face masks sell out, but she promises more for everyone
Naomi Osaka v Kei Nishikori: Tennis pros play with Japanese bats in Nissin cup noodles commercial
Cup Noodle in hot water once again for unflattering Grand Slam support ad
Naomi Osaka appears inside fukubukuro lucky bag from famous Japanese candy retail chain