The Japanese media is under criticism for its lack of interest in the actual sport of tennis.
Up-and-coming tennis player Naomi Osaka made headlines earlier this month after winning her first ever Grand Slam title against the venerable Serena Williams. Since then she has became a huge celebrity in Japan because she is half Japanese, and has even stirred up controversy about what it means to be Japanese.
This “Naomi boom”, as some journalists are calling it, has pushed Japanese reporters to nearly trip over each other for the chance to interview and photograph her on her recent trip to Japan, where she competed in the Pan Pacific Open. But the poor quality of their questions has some Japanese netizens embarrassed, since the reporters are clearly not very interested in Osaka’s tennis career.
https://www.instagram.com/p/BntEtxklQSu/?taken-by=naomiosakatennis
Shortly after arriving in Japan, just after her win in the U.S. open, Osaka participated in the above press conference and photo shoot, and while some of the questions asked at that time were serious inquiries about her tennis career, many were irrelevant personal questions, particularly about her time in Japan.
“What are you going to eat while you’re here?” was one question, and “I know you’ll be busy, but is there anything you’d like to do in Japan?” Another even asked, “What kind of Instagram photos are you planning to take while you’re here?”
They may seem like harmless questions, but there is one major issue: they seemed to completely ignore the monumental accomplishments Osaka achieved in her U.S. Open win and focused entirely on her time in Japan.
https://www.instagram.com/p/Bn6XXSplgWl/
While throughout the above interview Osaka doesn’t seem necessarily frustrated by this fact, Japanese netizens definitely were. Clearly they wanted to learn more about Osaka’s experience in the U.S. Open, but the reporters wasted valuable interview time asking mundane things like “What is your favorite Japanese word?”
That wasn’t the only time the Japanese media embarrassed themselves, either. After Osaka ended up losing to Karolina Pliskova in the Pan Pacific Open final on September 23, she found herself surrounded by Japanese press yet again. Unlike the previous interview, though, this particular interview, which was a lot shorter, actually contained quite a few questions about the match. But the very last question seemed to surprise even the normally laid-back Osaka: “During your tight schedule, what are you doing to relax?”
https://www.instagram.com/p/BoD7a7mlixJ/?taken-by=naomiosakatennis
“Is that really what you want to ask as the last question?” she responded. “Really? I’ll answer it, but are you sure?” She did answer it, but it wasn’t a very enthusiastic answer, and it was clear how little she thought of the question. To waste the final question at a critical, emotional moment for her on a trivial topic must have seemed ridiculous. At least, that’s how Japanese netizens felt, as they openly criticized both interviews:
“Osaka just said what everyone else wants to say. I hope the media learns from it.”
“It can’t be helped since the reporters don’t know anything about tennis. Sorry about Japan’s idiot reporters.”
“It’s just proof that Japanese reporters are low-quality.”
“That’s about the level of quality of the majority of Japanese reporters, Naomi-chan.”
“The quality of the questions is awful. They’re just looking for content for gossip shows.”
“I always become painfully aware of how pathetic the Japanese media is when I watch press conferences.”
“The questions asked during Naomi Osaka’s interview are so bad that I can’t keep watching it.”
“I feel so bad for Naomi Osaka. I’m so embarrassed by the Japanese media.”
Granted, the kind of personal-life tidbits requested by Japanese reporters, and especially those asked of foreign celebrities about their favorite parts of Japanese culture, are the kinds of things a lot of Japanese people like to ask foreigners themselves. But many netizens made it clear that they’d have liked reporters to take the opportunity to talk with Osaka, a rising star of the tennis world, about tennis.
Source: Yahoo! News, YouTube/Asahi Shinbunsha via Hachima Kiko
Featured image: Instagram/naomiosakatannis

Naomi Osaka stirs up debate about what it means to be Japanese following U.S. Open victory
Naomi Osaka refuses to talk to reporters at next tennis tournament, doesn’t care about fines
Naomi Osaka shuts down reporter who asked her to speak in Japanese following Australian Open win
Naomi Osaka withdraws from French Open, discusses experiences with depression
Our Korean-Japanese reporter’s thoughts on people asking “Is Naomi Osaka really Japanese?”
Air-conditioned dress shirts arrive in Japan to save working professionals from sweltering heat
Tokyo’s newest viral dessert is like a Japanese parfait inside a bread bun [Taste test]
Japanese vending machine sells freshly squeezed lemon juice with a futuristic light show
Studio Ghibli’s No Face twirls to sound of Spirited Away’s theme song in beautiful accessory box
7-Eleven Japan adds new chocolate fruit gummies to its sweets range, but are they worth the hype?
Tokyo security guard’s famous station tape font becomes official custom Nike streetwear
Live-action Princess Mononoke is coming to streaming as a live event, previews look amazing [Video]
We tried Starbucks Japan’s new coffee for people who don’t drink coffee
Starbucks Japan opens new store inside historic seaside quarantine station near Tokyo
Godiva Japan gets into the shaved ice scene with two luxurious frozen desserts this summer
Starbucks Japan releases first-ever gacha capsule toys, featuring iconic menu items as plush coffee charms
7-Eleven Japan now offering baked-in-store pizza by the slice with two very different topping sets
Kyoto receives more foreign tourists than ever before, but fewer visitors say they’ll return
Pokémon Card Stores requiring facial recognition scans for entry in Japan in latest anti-scalper move
Starbucks Japan unveils exclusive new Frappuccinos limited to three regional areas
Foreign tourists in Japan eat far more rice than previously thought, according to new data
How are you supposed to wash a Japanese futon duvet at the laundromat?
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Japan now has human refrigerators inspired by Japanese vending machines
Hatsune Miku collaborates with Hokusai’s art in new Vocaloid ukiyo-e illustration series [Pics]
New Shinkansen luggage drop-off system begins in Japan, making train travel even easier
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Studio Ghibli releases anime T-shirts that pay homage to one of Hayao Miyazaki’s most personal films
Japan triples departure tax, foreign tourists and locals now must pay more to leave country
Family Mart opens new “Famima” flagship store in Tokyo that’s like a tourist attraction
Uniqlo looks back to the very start of Pokémon with new black-and-white pixel art T-shirts[Pics]
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Naomi Osaka slams reporters who ask her to speak in Japanese with new Nike commercial
Naomi Osaka brings kindness and tears to stunning sportsmanship display at US Open
How much has changed in Japan one week after Naomi Osaka’s victory in the 2018 U.S. Open?
Naomi Osaka’s dream of having her own Barbie doll comes true
Naomi Osaka becomes shojo manga star for new series set in outer space
Naomi Osaka responds to controversial Nissin anime ad that portrayed her with pale skin【Video】
Naomi Osaka hits back at Japanese comedians’ “too sunburned” comment
Naomi Osaka called “too tanned” in Japanese comedy routine
Naomi Osaka is first-ever Japanese athlete to be named AP Female Athlete of the Year
Cup Noodle maker apologizes for pale-skinned depiction of Naomi Osaka in anime ad【Video】
Naomi Osaka’s first wave of charity face masks sell out, but she promises more for everyone
Naomi Osaka v Kei Nishikori: Tennis pros play with Japanese bats in Nissin cup noodles commercial
Cup Noodle in hot water once again for unflattering Grand Slam support ad
Naomi Osaka appears inside fukubukuro lucky bag from famous Japanese candy retail chain