
That’s right, Japan’s ultra-cute “relaxing bear” isn’t a bear.
Japan has no shortage of cute characters, but few can match the cuteness of Rilakkuma. With a name that’s a mashup of the Japanese words for “relax” and “bear,” (rirakkusu and kuma), Rilakkuma always brings a smile to our faces with his slow-paced, un-bear-ably adorable lifestyle.
But maybe we shouldn’t have made that pun. Not because they’re a low form of humor (we live in Japan, after all, a country that can’t get enough puns), but because Rilakkuma isn’t actually a bear at all!
Netflix is about to start streaming a new stop-motion animation series called Rilakkuma and Kaoru, which shows a year in the life of Tokyo office worker Kaoru and her new roommates, Rilakkuma and his half-size sidekick Korilakkuma. A full-length trailer was released a month ago, but with the series set to debut this Friday, Netflix has added a new teaser which reminds us that when we’re looking at Rilakkuma, we’re not looking at a bear, but instead a kigurumi, or full-suit costume.
The teaser starts with “Look at this kigurumi, called Rilakkuma,” which is immediately followed by the narrator explaining “Rilakkuma is, actually, a kigurumi.” “It’s washable,” the narration goes on to inform us, “and there are many spares to change into.”
We’re also treated to the surreal scene of Rilakkuma getting undressed, though while still hidden underneath his bedsheets.
This isn’t a character detail that was added for the Netflix adaptation either. While Rilakkuma these days primarily exists to sell toys, trinkets, and other character-based merchandise, in the beginning he was the star of a series of picture books, and his kigurumi status was established back then, as was the zipper on his back.
▼ The back zipper was even present on the Rilakkuma custard pastry we ate last month.
But with Rilakkuma set to leisurely stroll back into the spotlight for his Netflix series, and said series making sure to remind us that he’s not just a bear or stuffed animal, it’s time to once again ponder some important questions.
1. Who, or what, is wearing the Rilakkuma costume?
2. If it’s an animal, is it a bear?
3. If it’s a bear, why is it essentially wearing a costume of itself?
4. If it’s a person, why does he never speak?
5. Is the “machine washable” feature of the costume important because the person inside doesn’t wear underwear?
6. If it’s just a costume, how can Rilakkuma’s facial expressions change?
7. Wait, when Netlfix says “Rilakkuma is a kigurumi,” does that mean that Rilakkuma is the kigurumi itself, a sentient skin wrapped over another living organism?
8. Would that mean that the spare Rilakkuma kigurumi shown in Kaoru’s closet are actually Rilakkuma’s clones?
9. Are we thinking about this way too seriously?
Unfortunately, while the teaser’s music turns ominous as the narrator says “No one knows the mystery of what’s inside Rilakkuma,” it’s unlikely that Rilakkuma and Kaoru is going to provide any hard answers to our questions (though Number 9’s is almost certainly “Yes”), judging from the soothingly listless feel of the full-length trailer.
So maybe the best thing to do is take a page from Rilakkuma’s book, and just not worry about it, or anything for that matter.
Rilakkuma pastry photo ©SoraNews24
All other images: YouTube/Netflix Japan
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!
[ Read in Japanese ]
Follow Casey on Twitter, where he thinks bears have the right idea with this whole ‘eat a bunch of salmon and sleep all winter’ strategy.






Rilakkuma and pals will return to Netflix in upcoming stop-motion animation series
Rilakkuma washing bags may be the cutest laundry invention ever!
In Japan, even lifting weights is cute, Rilakkuma fitness goods prove【Photos】
Japanese-style Rilakkuma teahouse opens in one of the most beautiful places in Japan
Rilakkuma Cafe opening in Harajuku to celebrate relaxing bear’s 20th anniversary【Photos】
Japan now has human refrigerators inspired by Japanese vending machines
Studio Ghibli releases anime T-shirts that pay homage to one of Hayao Miyazaki’s most personal films
Hatsune Miku collaborates with Hokusai’s art in new Vocaloid ukiyo-e illustration series [Pics]
Family Mart’s new Tokyo flagship convenience store doesn’t feel convenient, but is that a problem?
Starbucks Japan releases exclusive new Bearista collection…with beary cute details
Starbucks Japan releases new Discovery Series collection celebrating local regions and traditions
Tokyo’s viral 90-yen cafe pop-up returns to Harajuku with yogurt coffee
Defacing the Japanese flag is now a crime, says government, punishable by up to two years in jail
Japan’s ultracompact kei car taxis are now ready for travelers to ride, if you know where to find them
Japan’s favorite quasi-local curry launches convenience store version – Does it match the real deal?
Cup Noodle unveils first-ever cold-water instant ramen in Japan
Japanese government ID card and app to be required for certain Pokémon card purchases next month
Teen girl in Japan refuses to be victim, personally escorts train pervert to police for arrest
Is Japan’s tourism boom slowing down? Foreign visitor numbers fall for first time in five years
Evangelion beautifully reimagined as iconic classical Japanese folding screen art series [Photos]
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Japan triples departure tax, foreign tourists and locals now must pay more to leave country
Japan launches first overnight Shinkansen bullet train between Tokyo and Osaka this summer
Family Mart opens new “Famima” flagship store in Tokyo that’s like a tourist attraction
Sanrio Character Poll announces winners, Hello Kitty absent from top 10 in many countries
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Netflix announces new My Melody/Kuromi Sanrio stop-motion series【Video】
Bear breaks into house in Japan, quickly begins spending winter exactly like Japanese people do
Video reminds us that in the anime world absolutely anything can have panties – even fighter jets
Japanese city to deploy anti-bear drones against ursine adversaries, stages adorable demo【Vid】