
Sweet, fluffy and a little chewy, apparently.
It had been a while since Japanese-language reporter Aoi Kuroneko had some Rilakkuma-theme foods, the most recent being a couple of delicious sweet bean desserts. And so when she heard that convenience store Lawson was offering something similar, she knew she had to try it.
It was a limited-edition pudding-flavored custard cake (146 yen, US$1.30) in the shape of everyone’s beloved bear mascot Rilakkuma. First released in November last year, it had recently gotten a packaging makeover due to popular demand. But as Aoi had hastily stuffed the cake into her bag, the adorable Rilakkuma treat got squished on one side of its face.
▼ Although that kind of made it look even more relaxed than ever.
▼ “Remember to treat your Rilakkuma with the utmost respect and care,” she chided herself.
▼ Unwrapping and gently placing it on a dish, something still felt off.
▼ Now that’s better! Rilakkuma needed to lie on its side and not on its back, after all.
▼ The cutest part had to be the little tail on the other side.
▼ Now to see what the insides looked like.
▼ And the best way to do that, Aoi reckoned, was to tear into it.
▼ She felt a certain morbid satisfaction ripping apart her favorite bear.
▼ “Gyaaaaaaaaaa!” she screamed for poor Rilakkuma.
▼ “Rilakkumaaaaaaaaaaaa! Oh, it looks yummy.”
Beneath the honeyed cake exterior was a layer of mochi, which gave a nice chewy texture. The creamy custard tasted like pudding, and Aoi was glad that Rilakkuma was filled all the way up to the ears with it. All around a great snack to go with a mug of coffee.
Finishing off the rest of the limited-edition dessert, Aoi felt 146 yen was too low a price to pay for something so delicious. Another two or three more pudding-flavored custard cakes would not hurt, but perhaps she should get them after a nice Rilakkuma curry dinner. Yes, that would be a perfect way to end the day.
Images: ©SoraNews24
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!
[ Read in Japanese ]











Lawson drops our Christmas cake, responds with god-like customer service
Japan Super Budget Dining – What’s the best way to spend 1,000 yen at Lawson?
Samurai chick pudding cake is Japan’s newest hard-to-buy, delicious-to-eat treat【Taste test】
Which convenience store sells the best Japanese Christmas cakes?
Snoopy reborn as adorable Japanese sweets, lives just long enough for us to cut him up, eat him
Japan’s final Penguin Suica train cards have already shipped, and when they’re gone, they’re gone
Studio Ghibli unveils new anime calendars and diary planners for 2027
Hikaru Utada sings new song in Shinkansen commercial for Japan’s Supreme Class cabins
Farewell Final Ceremony announced for Tokyo’s life-size Gundam statue, will stream live
Hobonichi unveils new 2027 planners, diaries and stationery with One Piece, Suica Penguin, Hello Kitty and a must-buy Mini Techo
Tokyo’s Haneda Airport opens new Terminal 1 North Satellite next month
Foreign travelers arrested in Japan following smash-and-grab robbery in Tokyo shopping mall
Starting this fall, you’ll be able to take a Pokémon Jet flight to Japan
Pizza Hut Japan creates moon-viewing sukiyaki chrysanthemum pizza for tsukimi season
Anime and Hollywood movies cross over in new Universal Studios Japan merch collection
Japan tripled its departure tax to fund tourism but is using the money on cherry blossoms and bears
Japan approves foreign resident visa renewal fee increases of up to 967 percent, starts soon
Sushi Bus: Japan’s first conveyor-belt bus lets you eat sushi while sightseeing around Tokyo
Nike x One Piece collection brings Devil Fruits to sneakers and streetwear in Japan
We recommend not buying one pack of Japan’s new convenience store corn soup-flavor fried chicken
Police in Japan looking for who’s responsible for dumping 80 loaves of bread on side of road [Video]
7-year-old boy left behind on Mt. Fuji by his own dad
Anime fans can now wear a Seiko watch inspired by Japan’s One Piece Shinkansen
12-year-old British girl who went missing in Tokyo found safe after visiting anime sites around Yokohama
Air-conditioned dress shirts arrive in Japan to save working professionals from sweltering heat
Pokémon Center Online designates first Pokémon items that will require Japanese ID card to buy
Japanese toilet aims to attract foreign tourists but not everybody is happy about it
Tokyo’s newest viral dessert is like a Japanese parfait inside a bread bun [Taste test]
New Japanese vending machine at Shinkansen station sells cups of ice on platform
Study finds hundreds of people in Indonesia legally named after Naruto, Inuyasha, other anime stars
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Can our writers’ taste buds pick out the luxury kamaboko fish cake from these two?
Here’s what it’s like to recreate a late-night konbini food binge from a manga in real life
Should you warm up your convenience store onigiri rice balls in the microwave?【Taste test】
Eating all the cat treats at Japanese convenience store Family Mart
Who makes Japan’s best Spam-style onigiri convenience store rice ball? Let’s find out【Taste test】
This Japanese cafe for stuffed animals is a sweet day out for nuikatsu fans