This “secret menu” is really more of an alternate style of beef bowl.
In the world of Japanese fast food, one of the most popular options may just be gyudon, or beef bowls. Tender snippets of thin-sliced beef stewed in broth, then served with onions over rice is sometimes just what the doctor ordered. Plus, it always comes out fast and hot.
When it comes to beef bowls, Yoshinoya is the chain to beat. Part of Yoshinoya’s charm is that its menu is fairly customizable. Not only can you choose the volume of rice and meat in your bowl, but also the toppings and sides, which lets you create a beef bowl that is uniquely yours every time. You can even eat it with ramen instead of rice (if you’re at the right branch)!
This means that there are all kinds of “secret menu” beef bowls at Yoshinoya that Japanese citizens will gladly share. But one Japanese Twitter user has an unusual “secret menu” item that has a lot of people scratching their heads: a beef bowl with the rice on the top and the meat on the bottom.
吉野家で5年間バイトしてたが、1度も注文する人いなかった、、、完全裏メニューがこれだ。
— 中村一之@IT×寿司屋の二刀流 (@CXOBANK) January 11, 2020
「牛丼並ニクシタ」
値段は牛丼と変わらず、必要なのはスタッフに何度も聞き直される羞恥心。中には説明しないと分からない方も。覚悟の上、頼んで欲しい一品。
この上に納豆をかけて食べるのが吉マニア。 pic.twitter.com/SGpIvocFAm
Kazuyuki Nakamura (@CXOBANK) wrote:
“Not one person ordered this in the five years I worked part-time at Yoshinoya…this is a real ‘secret’ menu item:
‘Gyudon Nami Nikushita’ (Regular-Size Beef Bowl with Meat on the Bottom)
It’s the same price as a regular beef bowl, and all you need to do is shyly repeat your order multiple times to the confused associate. Sometimes they don’t understand it until you explain it to them. This is something I want people to order now that they know about it.
If you eat it with natto on top of it you’ll become a Yoshinoya fanatic!”
Nakamura’s simple “secret menu” is to reverse the usual position of the beef bowl’s components. Instead of putting the beef on the rice, have the server put the beef in first, and then top it with the rice.
You might be wondering, “Why?”, and you wouldn’t be alone. A lot of Japanese Twitter users were puzzled by Nakamura’s strange new beef bowl. After all, part of the appeal of a beef bowl is eating the rice and the beef together, and enjoying the flavor of the sauce mixed with the rice.
Nakamura dutifully explains:
“The benefits are: you get to enjoy the delicious flavor of the rice, and the beef doesn’t get cold as fast! Plus, you’ll surprise everyone around you. The friends you bring with you will be like ‘What?!'”
Interesting. We could get behind enjoying the flavors of high-quality Japanese rice while keeping the beef warm, and we’re always for increasing shock value. This could be a fun way to shake up the regular ol’ beef bowls we’re always getting at Yoshinoya!
Japanese netizens had their minds blown by the completely contrary idea:
“Before putting on any toppings like natto or eggs, you first get to taste the rice and then the beef. This one bowl has two ways to enjoy its delicious flavors! haha”
“I would never have thought of this, lol. I don’t think I’ll ever order it this way, but I don’t hate the idea.”
“I thought for a second you’d ordered a beef bowl without the beef!”
“This is pretty next level”
“This is a good idea! I always want to eat the brothy rice first and then enjoy the beef.”
On the other hand, quite a few netizens cautioned against trying this, saying they’ve tried ordering it and been told “We don’t offer that at this branch.” Some say that it was only something offered at the old Tsukiji branch, which has closed down and reopened near Tokyo’s new fish market in Toyosu, which may or may not still sell this reverse beef bowl. Others say that asking for this seems like an unnecessary burden on the restaurant staff–which might be a stretch, considering that all they have to do is put the same ingredients in the bowl, just in a different order.
Either way, you might face some challenges in ordering your beef bowl this way–if not a flat-out rejection, you’ll probably at least get some blank stares or weird looks. But you won’t know if you can order it unless you try, so don’t be shy if you really want to try it to see what all the fuss is about!
Source: Twitter/@CXOBANK via My Game News Flash
Images: Twitter/@CXOBANK
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!


The best way to eat a gyudon beef bowl, according to staff at Yoshinoya
Secret way Yoshinoya’s president customizes his beef bowl orders is a secret no more【Taste test】
From beef bowl to beef pouch? Taste testing Yoshinoya’s instant gyudon packs
Mix-and-matching Yoshinoya, Matsuya, and Sukiya to create the ultimate beef bowl【Taste test】
Tsukimi Moon-Viewing season begins in Japan with new Yoshinoya gyudon beef bowls
Studio Ghibli releases new Kiki’s Delivery Service Jiji music box for anime fans
Japan’s new beer glass is designed to force you to drink…water [Video]
This beautiful rural Japan river is a great alternative to touristy summer retreats [Photos]
Are Japan’s room-temperature curry packets the boxed lunch heroes we’ve been looking for? [Taste test]
Studio Ghibli theme park announces new expansion saluting a previously off-limits anime
New Japanese vending machine at Shinkansen station sells cups of ice on platform
Police ask Kumamoto residents to not get blackout drunk as much during earthquake relief efforts
Kumamoto earthquake may have created Japan’s newest hot spring inside flooded restaurant [Video]
Japanese convenience store food gets turned into hyper-realistic stationery you can peel open
Tokyo is getting a branch of famous Los Angeles hot dog chain Pink’s with Japan-exclusive items
Pokémon Center Online designates first Pokémon items that will require Japanese ID card to buy
Japanese toilet aims to attract foreign tourists but not everybody is happy about it
Anime fan in Japan arrested for ordering and cancelling over 4.3 billion yen in anime merch
Starbucks Japan teams up with Traveler’s Company for new stationery and goods collection
Japanese vending machine sells freshly squeezed lemon juice with a futuristic light show
Beautiful Totoro bonsai figure needs no watering, makes soothing rain showers whenever you want
End of a manga era as Weekly Shonen Jump’s circulation drops under one million
Kochia calling: Right now is a great off-season season to visit this beautiful Japanese park
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Japan now has human refrigerators inspired by Japanese vending machines
Hatsune Miku collaborates with Hokusai’s art in new Vocaloid ukiyo-e illustration series [Pics]
New Shinkansen luggage drop-off system begins in Japan, making train travel even easier
Studio Ghibli releases anime T-shirts that pay homage to one of Hayao Miyazaki’s most personal films
Air-conditioned dress shirts arrive in Japan to save working professionals from sweltering heat
Japanese Shinkansen becomes an overnight hotel for three nights this summer
Cup Noodle unveils first-ever cold-water instant ramen in Japan
99-year-old woman rescued while attempting to climb Mt. Fuji
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Yoshinoya sells frozen beef bowl topping packs, but are they as good as the restaurant kind?
Yoshinoya has a semi-secret chicken bowl you won’t find anywhere on its website【Taste test】
What happens when you accidentally put a gyudon beef bowl meal through the washing machine
Japan’s beef bowl king, Yoshinoya, releases new line of canned, ready-to-eat beef bowls
Yoshinoya studying what happens to the body after three months of eating beef bowls
Pharmacies in Japan now sell Yoshinoya beef bowls
Yoshinoya’s special Japanese parliament-only wagyu beef bowl is now available to us civilians too
Yoshinoya, Japan’s biggest beef bowl chain, is now serving fried chicken in Tokyo
What does three months of Yoshinoya beef bowls do to your body? Medical study announces results
Japanese Black Wagyu from Yoshinoya – Premium beef isn’t just for politicians anymore!【Taste test】
Yoshinoya teams up with Wagyumafia for a super expensive beef bowl
Japanese beef bowl chain Yoshinoya releases new canned, ready-to-eat rice bowls 【Taste Test】
Yoshinoya beef bowls become miniature gacha toys
Make Your Own Yoshinoya Beef Bowl at Home, Even Better Than the Original 【Recipe】
Beef bowl king Yoshinoya to start serving ramen this summer with new beefy mazesoba
Japan Super Budget Dining – What’s the best way to spend 1,000 yen at Yoshinoya?