
These Shinkansen-exclusive ice creams are so famous they even have their own hashtag.
When you take a trip on a Japanese bullet train, there are a lot of things to look forward to on the journey, including the onboard trolley service, where you can purchase Sujata ice cream, a treat so rare it can’t be purchased anywhere else.
Now, with passenger numbers down during the pandemic, one Shinkansen line has sadly suspended sales of the ice cream onboard from February. However, they’ve decided to make everyone’s dreams come true by offering the Shinkansen-exclusive ice cream for sale online, and it’s so popular it sells out within minutes every time there’s a restock.
▼ Our Japanese-language reporter K. Masami failed to get an order in for the new ice creams until she got lucky on the third restock.
The Sanyo Shinkansen, which connects Shin-Osaka in Osaka with Hakata Station in Fukuoka, is selling the ice creams online in 12-piece boxes, containing either all vanilla, all matcha or six of each variety. Masami got the mixed set and immediately went to open one of the matcha ice creams first, as it’s the one she always chooses when riding the Shinkansen.
Peeling off the foil lid, Masami was curious to see if the home-delivered ice creams would have the same hardness as the ones served on the train. Sujata ice creams are so famous for their hardness they even have their own hashtag on social media–“Shinkansen sugoi katai aisu” (“super hard Shinkansen ice cream“)–with photos and videos showing people unable to insert the spoon into the super-stiff ice cream.
▼ Masami took hold of the attached spoon and went to stab it into the dessert, but no matter how hard she tried, it just wouldn’t penetrate through the surface.
▼ No doubt about it, this was the genuine super hard Shinkansen ice cream!
Letting go of the spoon leaves it standing upright on its own in the tub, a sight so familiar to Sujata ice cream fans it should really become the logo for the brand. As fans will know, it takes about ten minutes for the ice cream to soften up just enough to allow the spoon to slide into the still-hard ice cream–which means you should order it way in advance of reaching your stop–so Masami left the tub for a while and came back to it once she was able to pick up a good spoonful.
As soon as she managed to tease the dessert out onto the spoon, Masami dropped a dollop onto her tongue and closed her eyes. The delicious taste of the rich, high quality matcha ice cream melted ever so slowly over her taste buds, immediately whisking her off to a seat on a bullet train, where the only destination that mattered was the bottom of the tub inside her hand.
Currently, the end-date for online sales of the ice cream is yet to be announced, although the company has said they’ll be available online until the day before onboard sales resume. So if you’d like to try the famously hard ice creams in the comfort of your own home, the time to purchase them is now, and at 4,800 yen (US$44.97) for a box of 12, including tax and shipping, it’s a lot cheaper than having to buy a ticket on the bullet train to try one.
Related: West Japan Railway Food Service Net Company
Photos © SoraNews24
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!
[ Read in Japanese ]








How to order snacks on a Shinkansen bullet train in Japan
Kyoto Shinkansen sweets dessert hack – How to make the bullet train’s super-hard ice cream even better
Shinkansen station platforms now have…Baskin Robbins ice cream vending machines!
Shinkansen coffee and ice cream vending machines make train travel in Japan magical
Japanese dad shares ingenious trick to keep kids (or yourself) from getting bored on the train
Majority of Japanese women in survey regret marrying their husband, but that’s only half the story
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Which Japanese beef bowl chain’s near-identical demon grater onioroshi ponzu gyudon is the best?
Totoro cream puffs and Catbus cookies are finally available in downtown Tokyo
You can now visit a recreation of Evangelion’s Tokyo-3 and live there in miniature form in【Pics】
Massive manga collaboration bringing 100 years of Shueisha manga to Uniqlo T-shirts【Photos】
Mister Donut and Godiva continue their sweet sweets relationship with new treats on sale now in Japan
We eat at a brand new pasta shop with all-you-can-eat tofu run by one of our favorite restaurants
The Yellow Lucky Bag from Village Vanguard is so bad it may damage Japan-US relations
We try an unusual buffet of dishes made from wild game at a roadside stop in Chiba
Starbucks Japan releases new Frappuccino and latte for Valentine’s Day
Our 52-year-old pole dancing reporter shares his tips for achieving your New Year’s exercise goal
10 times to avoid traveling in Japan in 2026
Ramen restaurant’s English menu prices are nearly double its Japanese ones, denies discriminating
Princess Mononoke magnets return just in time to treat yourself to awesome anime decorations
Giant hotel rooms in Osaka reflect the new non-niche face of travel in Japan.
Japanese women showing rebounding interest in giving Valentine’s Day chocolate【Survey】
Umamusume anime girl plushie recalled for having parts she absolutely should not have【Pics】
What’s inside Starbucks Japan’s fukubukuro lucky bag for 2026?
Starbucks Japan ready to get Year of the Horse started with adorable drinkware and plushies【Pics】
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
Hot coffee finally returns to Tohoku, Hokuriku Shinkansen bullet trains
A guide to riding the Shinkansen bullet train with a terrible-twos kid
Hokkaido Shinkansen apologizes for driver “spacing out” while operating bullet train
Hello Kitty Shinkansen Cafe: A delicious stop on the most kawaii bullet train in Japan
We try the new Häagen-Dazs Decorations ice creams in Japan
Japanese rail and Shinkansen bullet train announcers come together for series of cute videos
We try the new Häagen-Dazs Matcha Pie ice cream from Japan
Hello Kitty Shinkansen bullet train to debut in Japan this summer
Tokaido Shinkansen ending in-train food/drink sales for all non-first-class-passenger cars
Evangelion Shinkansen gets range of souvenirs, including its very own bullet train ekiben obento
What’s the rule for where to put strollers on Japan’s Shinkansen bullet trains?
Shinkansen conductor caught playing GPS smartphone game on bullet train…for TEN years
Starbucks Japan opens first-ever branch on Shinkansen bullet train platform
Japan is getting a Disney Mickey Mouse Shinkansen bullet train this spring!
Stranded passengers on Shinkansen bullet train served out-of-date bread during typhoon
Häagen-Dazs’ Japan’s new sweet potato ice cream disappoints AND completely satisfies us
Leave a Reply