As usual, ice cream is the answer to our problems.
So here’s kind of an odd aspect to traveling in Japan. The Shinkansen bullet trains, as you’d guess from their name, are incredibly fast, able to run at speeds above 300 kilometers (186 miles) per hour. And yet, you’re likely to find yourself with time to kill while riding them.
Because they’re so fast, Shinkansen trains are used for long-haul traveling. Now, if you’re a mature adult, quietly sipping your special Shinkansen beer as you gaze out contemplatively at the views of Japan streaming past the window, that down-time is a nice moment to pause and reflect between the destinations on your Japanese journey. But for young kids, after the initial excitement of “We’re on a train that goes really, really fast” wears off, time on the Shinkansen can be boring.
But since Japan always values good manners, you won’t want your antsy kids to get rowdy or noisy and disturb the other passengers. So how can you keep them quiet and occupied? Simple, says Japanese dad and Twitter user @1042limit: just buy them some of this special ice cream they sell onboard the bullet train.
新幹線で販売されているスジャータのアイスってクッソ固くて食べるの苦労するけど、新幹線という密室の中で二歳児を30分近く声も出させず足止めしてくる神アイテムだった。 pic.twitter.com/3gWGP0mit9
— コリ@私の時給は1200円です (@1042limit) October 9, 2018
Granted, we’re always happy to accept ice cream as a possible solution to a problem (as well as our personal lord and savior), but how much good-behavior time is this really going to buy you? Kids can inhale desserts in seconds, and once they’re done, they’ll be back to being bored plus have all the extra energy provided by the sugar of their sweet treat, right?
But that’s why it’s important to buy them the ice cream onboard the train, and specifically to buy the Japanese brand called Sujahta, which is a mainstay of the food carts attendants push up and down the aisles of the Shinkansen. Fans say Sujahta’s rich, creamy flavor is similar to that of Häagen-Dazs, but it’s not the taste that makes Sujahta a life-saver for parents, but its hardness.
▼ “As usual, Sujahta ice cream is seriously hard.”
Go WEST!
— 市橋大輔 (@184d) October 7, 2018
スジャータアイスは相変わらず固い。 pic.twitter.com/01pZo668uV
Sujahta has an extremely small amount of air within its cream, making it extra-dense. But of course kids can’t resist desserts that are right in front of them, right? So when you hand you kid a cup of Sujahta, you’re not just giving them a snack, but an attention-consuming activity as well. After @1042limit gave his two-year-old son the treat, he says he spent the next 30 minutes quietly and contentedly scraping away at it, without fussing to get up out of his seat or otherwise vocally complaining even once. “It’s like a treasure from the gods,” @1042limit reverently said.
▼ Sujhata is so hard that if you, as an adult, are in a hurry to eat it, some experienced Shinkansen passengers recommend also buying a hot coffee and placing the beverage’s cup on top of the ice cream to soften its top layer.
新幹線乗る前にスジャータアイス硬いというツイート見かけたから買ってみた。ホットコーヒー乗せてとうらぶの説明してたからめっちゃ柔らかくなってたけど pic.twitter.com/xid7NCGxLP
— 風留女 (@buruburuDebuu) October 10, 2018
Other Twitter users chimed in with their own tales of the brand.
“I started eating some Sujhata when my Shinkansen left Odawara Station, and it took me until we were in Nagoya [about one hour and 10 minutes away] to finish it.”
“I used to be a food vendor on the Shinkansen, and sometimes we’d get complaints from customers saying ‘This ice cream is too hard!’”
“I always buy a cup at the same time as I buy a bento boxed lunch, thinking that by the time I’m ready for dessert it’ll be really soft…but it never is.”
“I recommend pouring a little whisky in to soften it up. Tastes great too.”
▼ Or you can use hot coffee to make a Sujahta affogato.
俺くらいスジャータアイスを極めると、ついでにホットコーヒーも購入して、アイスにかけて溶かしながら食べるというテクを持ってる。 pic.twitter.com/oHl4p1VvWG
— toy (@bricolage_toy) October 10, 2018
While Sujahta isn’t exclusively sold on the Shinkansen, it’s heavily associated with the high-speed trains, and waiting until you’re onboard to purchase a kid for your kids (or yourself) ensures it’ll be firm enough to keep you from feeling like there’s nothing to do. At about 290 yen (US$2.60), it’s not the absolute cheapest ice cream around, but it’s still a bargain for delicious way to keep your trip in Japan happy and stress-free.
Source: Twitter/@1042limit via IT Media, Yajiridori

Shinkansen ice cream sales suspended on board bullet train, sell out online
A guide to riding the Shinkansen bullet train with a terrible-twos kid
How to order snacks on a Shinkansen bullet train in Japan
Japanese Twitter user wins free ice cream for a year, surprised that’s what they literally get
What’s the rule for where to put strollers on Japan’s Shinkansen bullet trains?
Tokyo’s life-size Gundam anime mecha statue will be removed this summer
Ichiraku Ramen-inspired ramen sets from Naruto anime pay homage to Naruto, Sasuke, and Sakura
161-year-old Kyoto confectionary maker releases new edible Pokémon lineup
7-Eleven Japan is releasing Greedy chocolate chip and whipped cream sandwiches
Studio Ghibli’s president is leaving the company. Will it change how they make anime?
Hundreds of rose bushes in bloom at Tokyo’s off-the-beaten-path, next-to-the-tracks flower street
7-Eleven Japan now has ramen machines…but only at 41 stores
Let’s hike a Japanese mountain (that isn’t Mt. Fuji) – Mt. Tsukuba[Photos]
Starbucks Japan adds a new Frappuccino and Milk to the menu, but are they worth the calories?
Saltiest ramen in Japan? Ikebukuro White goes viral for crazy salt levels
Starbucks Japan releases two new “chunky” drinks… and matching gel designs for our nails
Japan now has gyoza doughnuts, and they taste like no other doughnut we’ve tried before
Mt. Fuji hot spring inn gets even more beautiful after dark with Firefly Festival
Japan releases new ramen sandwiches… that don’t taste like ramen
Don’t miss the Tokyo Tower City Light Fantasia ~Summer Landscape 2026~ event during your travels
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
The average age of Japan’s hikikomori shut-ins is getting older, survey shows
Japan enters Golden Week vacation period, survey shows one in three plan to ride it out at home
New Kyoto Converse sneakers celebrate Japan with traditional kimono fabrics for your feet
Brand-new Pokémon manhole covers coming to help the recovery of a disaster-stricken part of Japan
Japan’s awesomely beautiful Alpen Route snow corridor is now open
Japan’s new Pokémon jackets give you the look and powers of the Kanto starter trio
Move aside, convenience store egg sando – there’s a better version of the iconic sandwich in Japan
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Hot coffee finally returns to Tohoku, Hokuriku Shinkansen bullet trains
Free Shinkansen tickets for kids travelling with parents during special JR promotion
Tokaido Shinkansen ending in-train food/drink sales for all non-first-class-passenger cars
Shinkansen coffee and ice cream vending machines make train travel in Japan magical
Japan is getting a Disney Mickey Mouse Shinkansen bullet train this spring!
Receipt from Japanese kid’s first shopping trip is a heart-melting symbol of his love for his mom
Kyoto Shinkansen sweets dessert hack – How to make the bullet train’s super-hard ice cream even better
Parakeet found riding Shinkansen by itself, gets taken into police custody【Video】
Hello Kitty Shinkansen Cafe: A delicious stop on the most kawaii bullet train in Japan
Shinkansen station platforms now have…Baskin Robbins ice cream vending machines!
Shinkansen announcer shares moment her mother hears her voice on bullet train for the first time
New way to buy Shinkansen tickets, through messaging app, coming this fall
Mom asks mecha anime staff to add scenes of kid going to the bathroom for her son’s sake
$2.34!? Cheapest bullet-train ride in Japan lasts 3 minutes, but memories are forever【Photos】
Japanese rail and Shinkansen bullet train announcers come together for series of cute videos
Sanyo Shinkansen ending in-car food cart sales (unless you’ve got the cash for first-class)
10 awesome ice creams available from convenience stores in Japan