
The hero car from “Truck Guys” is now a real-life hero too.
One of the more colorful quasi-English words in the Japanese language is dekotora, and, fittingly, the term describes some very colorful things. A mashup of the Japanese pronunciations of “decoration” and “truck,” dekotora are gloriously gaudy cargo trucks, covered in lights, ornaments, and massive murals in a style evocative of ukiyo-e paintings, Japanese tattoos, or fishermen’s flags.
Every one of these personalized trucks is distinct, but one of the most famous of all is the Ichibanboshi (“First Star”), and we recently got to see the king of the dekotora with our own eyes.
Dekotora are a whole subculture unto themselves, and their ability to command attention and captivate imaginations inevitably led to a series of dekotora movies called Truck Yaro (“Truck Guys”), and the Ichibanboshi was the truck of its hero, long-haul trucker Momojiro Hoshi. In each film, Momojiro would meet a beautiful woman who needed his help, often in a different region of Japan from his last adventure. Every time, he’d fulfill her request, then have to say a bittersweet goodbye as she began her happily-ever-after with another man. It’s sort of a more rough-around-the-edges version of Japan’s Otoko wa Tsurai yo movie series, or maybe you could think of it as something like a 1970s blue-collar Japanese Fast and Furious.
▼ A scene from one of the Truck Yaro films, in which a trucker beats up the construction crew building an unwanted nuclear power plant, then smashes up the site using his truck with a decorative shark on its roof.
They made a total of 10 Truck Yaro films between 1975 and 1979, all steeped in the pathos of post-World War II, pre-Bubble Economy Japan. After the series wrapped, the Ichibanboshi bounced around between a few private owners, and since 2014 it’s been in the hands of Saitama Prefecture resident Junichi Tajima.
With more than 30 years since it had last appeared on screen, the Ichibanboshi wasn’t exactly ready for its close-ups when Tajima bought it. So he decided to restore it to its former glory, and he went all out. Because this is the original Ichibanboshi, not a replica, Tajima went so far as to track down Tadayuki Kuwana, the man who’d served as art director for all 10 Truck Yaro films back in the ‘70s at film studio Toei, so that he could supervise the repainting of the truck’s murals to their original standards.
▼ And yes, that includes the gigantic calligraphy on the trailer’s roof that reads “A man’s journey is a solitary one.”
For maximum authenticity, they even made sure to use the same type of paint they did in the 1970s, so that it would have the identical thickness and level of luster. The difference between more modern paints is small enough that most people probably wouldn’t have been consciously aware of it, but true Truck Yaro fans would have known that something was off compared to their memories of how the Ichibanboshi looked in its heyday.
Also part of the restoration: making sure every single one of those lights is in proper working order.
▼ Yes, that is a chandelier in the driver’s cab.
▼ The truck has its own garage to keep it looking nice and clean.
Tajima’s desire to own and restore the Ichibanboshi isn’t just because he’s a Truck Yaro fan, though. He’s also the head of the Zenkoku Utamarokai, a charity group that helps with raising money for and delivering emergency supplies to victims of natural disasters such as earthquakes and floods. The Ichibanboshi helps out on the former front by making appearances at charity fundraising events, like the one shown here.
▼ Tajima, holding an Ichibanbosh charity calendar
In a way, the Ichibanboshi’s new life of helping those in need mirrors the role it played in the Truck Yaro movies, showing that it’s not just human actors who have the ability to give something back after they make it big.
Related: Zenkoku Utamarokai official website, YouTube channel
Images ©SoraNews24
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!
[ Read in Japanese ]














Kicking off the new year with a gathering of the most famous dekotora in Japan
National dekotora association mints NFTs for charity and to support the art of decorating trucks
We spot the legendary dekotora Aki Kannon, dedicated to actress and singer Aki Yashiro
Ramen and dekotora come together at this restaurant in Japan
Mister Donut unveils new sakura doughnuts for cherry blossom season 2026
Starbucks Japan releases a new Cream Puff Frappuccino for a limited time
Japanese government planning higher ticket prices for foreign tourists at Tokyo National Museum
Silicone testicle covers banned from Japanese sauna following cups being left behind and on shelves
Studio Ghibli now sells Ursula’s backpack from Kiki’s Delivery Service at its anime shop in Japan
Japan asked to vote on what to officially call insanely hot days
Visiting Japan’s one-and-only, and only-for-a-limited-time, Dragon Ball noodle restaurant[Photos]
The heartwarming story of Japan’s “Weakling Gundam” and the fans who supported it in its hour of need
We mixed all 31 flavors of Baskin Robbins ice cream and created a Frankenstein dessert【Video】
Taste-testing Japan’s real-world Dragon Balls and Senzu Beans at Marugame Seimen
Starbucks Japan unveils new sakura cherry blossom collection for hanami season 2026
Japan’s cherry blossom season predicted to start earlier than we’d thought, especially in Tokyo
Is Tokyo Station’s startlingly expensive wagyu bento boxed lunch worth its high price?[Taste test]
One Piece creator has hidden secret of anime treasure’s identity in chest at bottom of real-world ocean
Live-action One Piece’s Luffy teaches Sesame Street’s Elmo a Japanese word for friendship[Video]
Sakura Festival in Chiyoda mixes illuminations, boats, music, and Rilakkuma in the heart of Tokyo
Starbucks Japan releases first-ever Hinamatsuri Girls’ Day Frappuccino
Japan’s newest Shinkansen has no seats…or passengers [Video]
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Foreigners accounting for over 80 percent of off-course skiers needing rescue in Japan’s Hokkaido
Super-salty pizza sends six kids to the hospital in Japan, linguistics blamed
Starbucks Japan unveils new sakura Frappuccino for cherry blossom season 2026
Foreign tourists in Japan will get free Shinkansen tickets to promote regional tourism
The 10 most annoying things foreign tourists do on Japanese trains, according to locals
Take a trip to Japan’s Dododo Land, the most irritating place on Earth
Naruto and Converse team up for new line of shinobi sneakers[Photos]
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says