
We tickle our taste buds with a grotesque-looking but premier version of the infamous “foreigner-repelling food.”
Natto, or fermented soybeans, is an extremely healthy food product consumed regularly in Japan. However, with its pungent smell and sticky texture, many foreigners–and even some Japanese people–naturally shy away from the dish.
Fortunately, our Japanese-language reporter and resident natto lover Takashi Harada doesn’t fall into that category. In fact, his love of natto is so great that while shopping recently he spotted Maboroshi no Natto,” or “Mythical Natto,” in the refrigerated section. As it was his first time ever spying this particular brand, it took all of one second to convince himself that he needed to add it to his shopping basket.
▼ Mythical Natto on sale for 278 yen (US$2.06) for a 90-gram (3.2-ounce) packet
Manufactured by Oshikiri Foods in Ebetsu City, Hokkaido, this natto was “Authentic, homegrown, and researched and developed while dreaming.” He also noticed a red stamp in the lower corner which he later found out referred to its recognition by the Japan Natto Cooperative Society Federation.
In any case, Takashi was used to buying natto in lightweight white packs, so he didn’t quite know what to expect for this one. He flipped the package over to open the seal and a line of text caught his eye. Apparently, in addition to this natto being made from an ultra-rare variety of soybean, its appearance was said to be blue with black spots. The word “grotesque” adapted into Japanese was even used in the description. That decidedly unappetizing detail made Takashi a bit nervous, but there was no going back now.
Regardless, the natto was carefully packaged in a way that begged the consumer to sit back, relax, and take their time enjoying it. Two small packets of natto sauce were also attached to the inner wrapping. As lovely as this outward look seemed, he mentally prepared himself for the fermented beans to come into view.
WHOAH.
It wasn’t quite the level of hideousness that he was expecting, but it was certainly different from any other natto he had seen. The beans’ black luster and special stickiness were on a totally different level.
He placed it side by side with a more typical supermarket variety of natto which is sold in a three-pack of 50 grams each for only 105 yen total. The difference in size was particularly noticeable–the Mythical Natto individual beans were about three times the size of the regular ones. You could also see their enhanced level of stickiness at a glance when peeling off the film covering.
He prepared to take a bite, first without any sauce, to taste their natural flavor. The taste was incredible. Using an old-school anime reference, if regular natto was comparable to Yu Yu Hakusho‘s bulky antagonist Toguro using 30 percent of his strength, Mythical Natto was him at 8o percent–no, make that 100 percent.
Since natto is usually eaten when mixed with a little sauce, he decided that was the next thing to do. He couldn’t quite explain how, but it somehow differed from mixing sauce with regular natto. It was readily apparent that this variety was natto royalty.
Upon trying it now, he was struck by the wholeness he could taste from each individual soybean. They had a definite firmness as well that contrasted nicely with their outer stickiness. It was a super concentrated umami flavor with a hint of sweetness.
For the record, Takashi also tried eating Mythical Natto with rice, but it was so overpoweringly strong that the rice paled in comparison. These beans could truly be a main dish by themselves. He encourages anyone looking for an elevated natto experience to purchase these or a similar “luxury” brand.
We understand, though, that natto in any form might not exactly be everyone’s cup of tea–so perhaps they’d prefer other mythical things like the Tsuchinoko Festival held recently in Gifu Prefecture instead.
Reference: Ohtsuka Farm
All images © SoraNews24
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!
[ Read in Japanese ]











We go looking for the best natto (fermented soybeans) in all of Japan【Taste test】
We tried making natto the old-fashioned way, and the result was unexpected but delicious 【SoraKitchen】
The most expensive natto in Japan – Eating the “black diamonds” of Tanba Kuro【Taste test】
We spice up our fermented soybeans with curry powder flavored natto【Taste Test】
How many times should you mix natto to make it more delicious?
Japanese company selling bear-proof automatic doors
China’s don’t-go-to-Japan warning seems to be affecting Osaka’s Namba and Dotonbori neighborhoods
Starbucks Japan now offers close-to-closing discounted items through its mobile order app
Singaporeans are getting creative when it comes to combating the low fertility rate
The 10 best day trips from downtown Tokyo【Survey】
Haku is…Chihiro’s dead brother? Studio Ghibli fans blown away by Spirited Away theory
Ginza Cozy Corner unveils cute range of osechi New Year cakes featuring lucky Japanese symbols
Toast with fermented soybeans and honey may not be good-looking, but it is good eating
Godzilla-shaped ice cream on sale in Tokyo near the sight his most adorable rampage
Nintendo releases Metroid-shaped ice cube/cooking tray and Samus arm cannon pillow【Pics】
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Nintendo’s Kirby now delivering orders at Kura Sushi restaurants, but not in Japan
Japan considering raising international traveler departure tax even more than previously reported
Is China’s don’t-go-to-Japan warning affecting tourist crowds in Shibuya’s Don Quijote?
Is China’s don’t-go-to-Japan warning affecting tourist crowd sizes in Nara?
Studio Ghibli stamps lift your spirits with motivational phrases from Totoro
Japanese town suing resident for being a jerk
Is Kyoto less crowded with tourists after China’s don’t-go-to-Japan warning?【Photos】
You can now buy a Japanese train station clock in Japan
Japanese police attempting to clamp down on “zombie cigarettes”
Starbucks Japan unveils new Christmas goods and a rhinestone tumbler that costs 19,500 yen
Real-world Nausicaa Ghibli anime glider completes its final flight in Japan【Video】
Brand-new Pokémon park opens in Japan with larger-than-life-size Lapras【Photos】
Japanese train company is letting fans buy its actual ticket gates for their homes
Is China’s don’t-go-to-Japan warning affecting tourist crowds in Tokyo’s Asakusa neighborhood?
Naturally brown-haired Osaka student sues government for forcing her to dye her hair black
Japanese government considering tripling departure taxes to combat overtourism
Unique inclined elevator in Japan leads to a town that inspired Studio Ghibli’s Spirited Away
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s deadliest food claims more victims, but why do people keep eating it for New Year’s?
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
The top 10 annoying foreign tourist behaviors on trains, as chosen by Japanese people【Survey】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Could this be the secret to get Americans to actually like natto (Japanese fermented soy beans)?
All-You-Can-Eat Fermented Soybeans for $8.50! Choose From Eight Types of Natto!
We try a new natto coffee ice cream that took 17 months to perfect
Japan’s first made-to-order natto store will make you fermented beans without the putrid smell
We head out to Kyoto to eat a delicious crepe crammed with fermented soybeans, rice【Taste Test】
Natto-infused ramen is a thing — we tried it, we love it【Taste test】
Our natto maniac verifies the legitimacy of fermented soybean-flavored potato chips【Taste test】
We give raw Pepsi another try, learn an important life lesson along the way【Taste test】
What does vegan ramen taste like? We try Veggie Brown Rice Ramen
We eat at a brand new pasta shop with all-you-can-eat tofu run by one of our favorite restaurants
Leave a Reply