fermented soybeans
Find out if mixing natto 50, 100, 500 or 1,000 times makes it taste less or more like smelly socks.
We tickle our taste buds with a grotesque-looking but premier version of the infamous “foreigner-repelling food.”
Tokyo cafe finds a way to use natto’s sticky texture to create a dessert like Turkish ice cream.
Why hadn’t we thought to stick natto and rice into warm fluffy crepe layers before now?!
Read More
Natto, which is also known as fermented soybeans, is a dish well-loved by the Japanese for its high nutritious value. Recently, we introduced a restaurant which served all-you-can-eat natto, and this time we’re back with another great natto dining experience!
Ibaraki prefecture has opened a local goods retail store and restaurant, named Ibaraki Marche, in Tokyo’s Ginza. Natto is widely used in many of the local dishes of Ibaraki, so one can expect Ibaraki Marche to serve the best tasting natto.
Ms. Rinko, a reporter over at our Japanese sister site Pouch, headed over to the restaurant to try out their natto lunch.
Natto, also known as fermented soybeans, is a unique food hailing from Japan. The smell alone (often described as smelly feet or chemicals), not to mention the slug-like texture, are enough to turn even the most adventurous eaters away. But for some, natto is a delicious and healthy treat that is enjoyed daily.
A restaurant in the Setagaya ward of Tokyo is now offering patrons all the natto they can fit in their bellies for 780 yen (US $8.50). The all-you-can-eat natto lunch gives natto lovers a great deal on a delicious meal and natto haters a cheap way to challenge themselves to eat as much fermented soybean as they can before throwing up. Why would you want to do that? We don’t know, but now you can if you want to.












Kyoto public junior high school becomes first in Japan with a hoodie school uniform
Uniqlo reveals third round of massive 100-year-anniversary manga T-shirts for Jump’s Shueisha
Tourists brave Typhoon Jangmi to queue at two famous sites in Tokyo
Starbucks Japan unveils new Frappuccino showcasing “mottainai” culture
Starbucks Japan releases first-ever muscat-flavoured chilled cup drink
New official Ghibli anime food cookbook will teach you how to make Ponyo’s ramen and more
What’s it like to join Tokyo’s walking-and-talking-with-strangers club for a day?
Osaka is hosting a “hentai” event, but it’s probably not what you think
Starbucks Japan has a mesh bag so cute it’s a sell-out hit
7-Eleven Japan adds a new watermelon smoothie to its convenience stores…but is it worth the hype?
Japanese convenience store Lawson launches new “mini supermarket” chain, L Minimart
What’s up with the Ghibli Park photo and video ban?
Japan’s adorable pudding chick becomes a transit card mascot
The Japan Burger Championship 2026 in Yokohama next month is the ultimate battle of the beef
Mr. Sato takes a walk on Tokyo’s American-style street to get some American/Japanese ice cream
Sushi Pizza surprises diners in one of the best food destinations in Japan
Starbucks Japan has a problem with its sell-out breakfast that might annoy solo diners
Tokyo’s life-size Gundam anime mecha statue will be removed this summer
Ichiraku Ramen-inspired ramen sets from Naruto anime pay homage to Naruto, Sasuke, and Sakura
Kanji ice cream becomes a sell-out hit in Japan
The average age of Japan’s hikikomori shut-ins is getting older, survey shows
Japan now has gyoza doughnuts, and they taste like no other doughnut we’ve tried before
Japan’s real-world Pokémon hot spring’s first photos are here![Photos]
Japan has a new cute and clever sunblock for cat lovers
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
New official Ghibli anime food cookbook will teach you how to make Ponyo’s ramen and more
What’s it like to join Tokyo’s walking-and-talking-with-strangers club for a day?
Osaka is hosting a “hentai” event, but it’s probably not what you think
Starbucks Japan has a mesh bag so cute it’s a sell-out hit
7-Eleven Japan adds a new watermelon smoothie to its convenience stores…but is it worth the hype?
Art exhibition coming to Tokyo this month brings the cute, scary, and weird to ukiyo-e
Japanese convenience store shows us how to dress for the rainy season
Japanese government postpones proposals to restrict real estate purchases by foreigners
Pokémon Center Mega Tokyo to remain closed for the summer following stabbing incident
Krispy Kreme releases a new Doughwich… at only one store in Japan
Extra-cute Sea Animal crepes come to Japan’s cafe chain born from a sweet fashion brand
Japanese convenience store Lawson launches new “mini supermarket” chain, L Minimart
New littering fine now being enforced in some of Tokyo’s most heavily touristed areas
What’s up with the Ghibli Park photo and video ban?