fermented soybeans
Find out if mixing natto 50, 100, 500 or 1,000 times makes it taste less or more like smelly socks.
We tickle our taste buds with a grotesque-looking but premier version of the infamous “foreigner-repelling food.”
Tokyo cafe finds a way to use natto’s sticky texture to create a dessert like Turkish ice cream.
Why hadn’t we thought to stick natto and rice into warm fluffy crepe layers before now?!
Read More
Natto, which is also known as fermented soybeans, is a dish well-loved by the Japanese for its high nutritious value. Recently, we introduced a restaurant which served all-you-can-eat natto, and this time we’re back with another great natto dining experience!
Ibaraki prefecture has opened a local goods retail store and restaurant, named Ibaraki Marche, in Tokyo’s Ginza. Natto is widely used in many of the local dishes of Ibaraki, so one can expect Ibaraki Marche to serve the best tasting natto.
Ms. Rinko, a reporter over at our Japanese sister site Pouch, headed over to the restaurant to try out their natto lunch.
Natto, also known as fermented soybeans, is a unique food hailing from Japan. The smell alone (often described as smelly feet or chemicals), not to mention the slug-like texture, are enough to turn even the most adventurous eaters away. But for some, natto is a delicious and healthy treat that is enjoyed daily.
A restaurant in the Setagaya ward of Tokyo is now offering patrons all the natto they can fit in their bellies for 780 yen (US $8.50). The all-you-can-eat natto lunch gives natto lovers a great deal on a delicious meal and natto haters a cheap way to challenge themselves to eat as much fermented soybean as they can before throwing up. Why would you want to do that? We don’t know, but now you can if you want to.












Is this Tokyo government office still one of the best places in the city for a curry rice lunch?
Is Japan’s Crab-shaped Cup Ramen Timer worth the hype?
Visiting Japan’s one-and-only, and only-for-a-limited-time, Dragon Ball noodle restaurant[Photos]
Silicone testicle covers banned from Japanese sauna following cups being left behind and on shelves
Starbucks Japan unveils new sakura cherry blossom collection for hanami season 2026
Secrets of the Japanese swimsuit modeling world: Fake breasts and lots of pee
Taste-testing Japan’s real-world Dragon Balls and Senzu Beans at Marugame Seimen
The results are in! One Piece World Top 100 characters chosen in global poll
Starbucks Japan offers special sakura picnics at Reserve Roastery Tokyo beside Meguro River
Japan’s cherry blossom season predicted to start earlier than we’d thought, especially in Tokyo
Japanese government planning higher ticket prices for foreign tourists at Tokyo National Museum
Is Tokyo Station’s startlingly expensive wagyu bento boxed lunch worth its high price?[Taste test]
One Piece creator has hidden secret of anime treasure’s identity in chest at bottom of real-world ocean
Starbucks Japan releases a new Cream Puff Frappuccino for a limited time
Studio Ghibli now sells Ursula’s backpack from Kiki’s Delivery Service at its anime shop in Japan
Live-action One Piece’s Luffy teaches Sesame Street’s Elmo a Japanese word for friendship[Video]
Mister Donut unveils new sakura doughnuts for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Foreigners accounting for over 80 percent of off-course skiers needing rescue in Japan’s Hokkaido
Super-salty pizza sends six kids to the hospital in Japan, linguistics blamed
Starbucks Japan unveils new sakura Frappuccino for cherry blossom season 2026
Foreign tourists in Japan will get free Shinkansen tickets to promote regional tourism
The 10 most annoying things foreign tourists do on Japanese trains, according to locals
Take a trip to Japan’s Dododo Land, the most irritating place on Earth
Naruto and Converse team up for new line of shinobi sneakers[Photos]
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Secrets of the Japanese swimsuit modeling world: Fake breasts and lots of pee
Taste-testing Japan’s real-world Dragon Balls and Senzu Beans at Marugame Seimen
The results are in! One Piece World Top 100 characters chosen in global poll
Starbucks Japan offers special sakura picnics at Reserve Roastery Tokyo beside Meguro River
Extreme Budget Travel! Can you do a trip to Manila with 50,000 yen (US$333)? – Part 2
An overnight trip on the Sunrise Izumo, Japan’s awesome Tokyo-Shimane sleeper train【Photos】
Japan has a new bar just for people thinking about quitting their jobs, and the drinks are free
Japan’s cherry blossom season predicted to start earlier than we’d thought, especially in Tokyo
Snow Miku is back, and this time she’s collaborating with μ’s from Love Live!
Turn a persimmon into a pudding with one simple ingredient
Horror pizza lives! The Bloody Zombino returns to Aoki’s Pizza
Japan Super Budget Dining – What’s the best way to spend 1,000 yen at Doutor?
Criminals of Japan’s Edo Period Were Often Punished by Getting Face Tattoos