
Sad story takes a happy turn.
In Japan, there are so many mascots bringing character to everything from prefectures, cities, and food that it can be hard to keep up with them all. However, right now there’s one mascot on everyone’s lips, and its name is Prince Turn, the character for super popular Japanese rice snack Happy Turn.
▼ Prince Turn, celebrating his birthday on 8 August with bags of the snack, and bags of the snack’s
“Happy Powder” topping, which is so tasty it can be purchased on its own.
8月8日はターン王子の誕生日。
— ハッピーターン【公式】 (@happyturnkameda) August 7, 2024
「粉」を思う存分かけて楽しんでました。 pic.twitter.com/2DdlVOHhwa
The mascot recently went viral on Twitter after a series of photos and videos charmed viewers online. The first photo sets the scene, showing Prince Turn visiting the “Happy Turn Train“, a special limited-edition Keikyu Line train wrapped in yellow to celebrate the snack’s 48th birthday.
【ハッピーターンニュース】
— ハッピーターン【公式】 (@happyturnkameda) July 19, 2024
ターン王子がハッピーターントレインを
ご訪問・ご乗車されました。
#京急イエローハッピートレイン pic.twitter.com/S3SnYsUE1e
However, the happy visit hit a snag when Prince Turn went to board the train, only to find…his crown didn’t fit.
▼ “Perhaps: Can’t ride”
After some careful manoeuvring, the giant character managed to board the train, but yet again it wasn’t smooth sailing, as the crown got stuck in the overhead railings.
▼ “Perhaps: Can’t sit”
もしかして:座れない#京急イエローハッピートレイン pic.twitter.com/VRAYGMyVYT
— ハッピーターン【公式】 (@happyturnkameda) August 7, 2024
As this previous video shows, even standing and walking isn’t easy, as Prince Turn ends up hitting all the hanging handrails and ads inside the train.
▼ “Prince Turn gets on the Happy Turn Train, but keeps bumping into the Happy Turn ads hanging inside the train.”
ターン王子、ハッピーターントレインへ
— ハッピーターン【公式】 (@happyturnkameda) July 19, 2024
乗車するも中吊りハッピーターンに
ぶつかりまくる。
#京急イエローハッピートレイン pic.twitter.com/KPyow1LeKf
The cute scenes received thousands of views and likes, with people leaving comments like:
“Don’t injure your head, Prince Turn!”
“Glad you could finally board!”
“You’ve put Happy Powder all over the railings!”
“Lie down and rest!”
“Spreading happiness everywhere you go!”
The happy prince certainly knows how to spread happiness, not only with its powder, but its train, which will be running on the Toei Asakusa Line, Keisei Line, and Hokuso Line until 18 August. To get on board with the happiness, you can check out the train schedule here, and thank your lucky stars there’s no sign of the Happy Turn drink returning for the birthday celebrations.
Related: Happy Turn Train Schedule
Source: Twitter/@happyturnkameda via Net Lab
Featured image: Twitter/@happyturnkameda
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!

Chiitan the otter mascot poised for mainstream success with fun videos of everyday tasks
Kumamon and other Japanese mascots get muscular makeover in new energy drink commercial【Video】
Japanese mascots endangered by effects of coronavirus
Kawaguchi’s mascot Cupolan doesn’t mind that you think it looks like a turd
Chiitan vs John Oliver: Talk show host responds to Japanese mascot’s challenge to battle 【Video】
Starbucks Japan teams up with Traveler’s Company for new stationery and goods collection
Pokémon Center Online designates first Pokémon items that will require Japanese ID card to buy
Kochia calling: Right now is a great off-season season to visit this beautiful Japanese park
Over 400 titles of free translated manga from publisher Shueisha available for a limited time
Pokémon comes to McDonald’s Japan for new Happy Meals toys, brings every generation’s starters
Akita Kanto Festival, one of Japan’s most spectacular summer festivals, gets an anime twist this year
Resident Evil’s terrifying Licker becomes a bag in Japan that wants to feed you
Japan’s largest online flea market reminds users that selling used school swimsuits is prohibited
Japanese convenience store Lawson now has stir-fried noodle-cooking robot chefs
Starbucks Japan to open Shinkansen platform stores at Kyoto and Nagoya stations
Air-conditioned dress shirts arrive in Japan to save working professionals from sweltering heat
Tokyo’s newest viral dessert is like a Japanese parfait inside a bread bun [Taste test]
Japanese vending machine sells freshly squeezed lemon juice with a futuristic light show
Starbucks Japan releases first-ever gacha capsule toys, featuring iconic menu items as plush coffee charms
7-Eleven Japan adds new chocolate fruit gummies to its sweets range, but are they worth the hype?
7-Eleven Japan now offering baked-in-store pizza by the slice with two very different topping sets
Studio Ghibli’s No Face twirls to sound of Spirited Away’s theme song in beautiful accessory box
Starbucks Japan opens new store inside historic seaside quarantine station near Tokyo
Live-action Princess Mononoke is coming to streaming as a live event, previews look amazing [Video]
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Japan now has human refrigerators inspired by Japanese vending machines
Hatsune Miku collaborates with Hokusai’s art in new Vocaloid ukiyo-e illustration series [Pics]
New Shinkansen luggage drop-off system begins in Japan, making train travel even easier
Studio Ghibli releases anime T-shirts that pay homage to one of Hayao Miyazaki’s most personal films
Family Mart opens new “Famima” flagship store in Tokyo that’s like a tourist attraction
Uniqlo looks back to the very start of Pokémon with new black-and-white pixel art T-shirts[Pics]
Japanese Shinkansen becomes an overnight hotel for three nights this summer
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Tokyo’s newest mascot character is a rabbit who’s permanently sad【Photos】
Japanese mascot Shinjo-kun joins ChiiJohn for a trip to the U.S. to see John Oliver 【Video】
Japanese baseball mascot kicks and punches another mascot lying defenceless on the ground【Video】
Regional mascot/hyper pear Funasshi’s new album hits number four on Japanese charts【Videos】
Emergency drill “assailant” on Japanese train goes viral for being too good at the job 【Video】
Man stops train from leaving station in Japan, video goes viral online
Japanese train goes viral for Nara deer decorations
Japan’s “ugly” Nara Deer Buddha mascot now available in tiny gacha capsule toy form
Kumamoto mascot Kumamon’s chance of being Olympic torch runner in jeopardy
Japanese train company brings back beloved “patapata” departure board…with a clever digital twist
Japanese kids’ show mascot busts out a juicy piano pop tune inside a subway station
Cool cat delighting animal lovers as he regularly rides the train in Tokyo 【Photos】
Otter mascot character Shinjo-kun kicks butt at Street Fighter tournament in full costume【Video】
Crabs take over electric signboard at Japanese train station
Chiitan needs your help! Japanese mascot suspended on Twitter after John Oliver feud
Japanese rail and Shinkansen bullet train announcers come together for series of cute videos