Enlightening clips show just how hard it is to do the simplest things when you’re a mascot.
Thanks largely to the crossover success of Funassyi half a decade ago, there have been great strides in Japanese mascot (yuru-kyara) culture. Eager for a piece of that Kumamon cash, mascots with amazing talents from metal-drumming to slick dancing have emerged.
However, one mascot has the potential to be the next Funassyi without any special ability whatsoever. Her name is Chiitan and she has been gaining a following online for doing mundane things like running down the street.
https://twitter.com/love2chiitan/status/961530106761027584A four-second video of her kicking a ball has garnered well over two million views, 100 of which were mine because I cannot stop watching it.
https://twitter.com/love2chiitan/status/965515523189436417And then there’s the most suspensful tweet of all: Chiitan attempting to ride a bike.
https://twitter.com/love2chiitan/status/961087969875628032Chiitan is no mere mascot either. She’s an actual otter – an Asian small-clawed otter (amblonyx cinereus) to be exact. Only about a year-old and the size of a slice of bread, she has already overachieved well beyond her peers.
For example, she is the host of a weekly regional affairs television program for Chiba Prefecture. In the following episode she and her hockey-mask-wearing idol field reporters tackle the difficult issue of fraudulent Ministry of Justice postcards. It’s an issue that, quite frankly, I appreciate being explained to me by otters and idols.
As you can see from the video, it must be lonely working behind the scenes as a tiny otter. So when she feels like interacting with humanity, Chiitan transforms into her larger mascot form so that she can play with kids and tell people not to smoke.
https://twitter.com/love2chiitan/status/965462189543866368However, as we’ve seen from the above videos, being a huge-headed mascot can make doing the simplest things very difficult. Usually, Japanese mascots are accompanied by regular people so they don’t fall down stairs or accidentally whack little children with their gigantic jowls and reduced visibility.
For this purpose, Chiitan has teamed up with Shinjo-kun, a fellow otter and the official mascot for Susaki City, Chiba Prefecture. However, while two heads are better than one, it’s only marginally better when both heads are a meter in diameter and attached to fingerless hands.
So even when working together, everyday tasks like using a vending machine or going to a playground can be a chore.
It’s a great premise with a lot of potential. I’d love to see Chiitan try to get on a bus or use one of those elevators with a door that closes too quickly after opening. That being said, there is a concern that her collaboration with Shinjo-kun might be holding her back.
She didn’t seem quite as daring in those videos as in her solo tweets. They were funny, but Chiitan’s edge seemed diminished by Shinjo-kun’s more conventional mascot ways.
https://twitter.com/love2chiitan/status/965073702638436352It shows in the numbers too, as Chiitan is currently enjoying over 93,000 followers on Twitter but the Chiitan-Shinjo YouTube channel has only around 700 subscribers and change so far.
It’s still early in this young otter’s life though, and with her potential and the right guidance she could be a star as bright as Funassy ever was.
Source: Twitter/@love2chiitan, Instagram/@chiitan7407, YouTube/Kawaun Chiitan
Featured image: Twitter/@love2chiitan
[ Read in Japanese ]

Chiitan the otter rejected as mascot character for Japan’s Susaki City due to reckless behavior
It’s WAR! Susaki City demands Chiitan suspend all activities over copyright violation
Chiitan’s management speaks out about copyright issues and future with Susaki City
Chiitan vs John Oliver: Talk show host responds to Japanese mascot’s challenge to battle 【Video】
Otter mascot character Shinjo-kun kicks butt at Street Fighter tournament in full costume【Video】
Playing Switch 2 games with just one hand is possible thanks to Japanese peripheral maker
The other side of Shibuya Station has a great restaurant for trying tamagokakegohan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Legendary pie cafe Anna Miller’s finally returns to Tokyo after three-year absence
Now is the time to visit one of Tokyo’s best off-the-beaten-path plum blossom gardens
Naruto and Converse team up for new line of shinobi sneakers[Photos]
Fives places around Japan to appreciate the plum blossoms this season
Poop is in full bloom at the Unko Museums for cherry blossom season
New zombie ship sets sail in Japan, includes Shinkansen tickets and all-you-can-eat sushi
What’s up with the secret basement at this Japanese train station?
Japan’s newest Shinkansen has no seats…or passengers [Video]
Foreigners accounting for over 80 percent of off-course skiers needing rescue in Japan’s Hokkaido
Super-salty pizza sends six kids to the hospital in Japan, linguistics blamed
Starbucks Japan unveils new sakura Frappuccino for cherry blossom season 2026
Foreign tourists in Japan will get free Shinkansen tickets to promote regional tourism
Take a trip to Japan’s Dododo Land, the most irritating place on Earth
Can you eat lunch in Tokyo for less than 500 yen?
New Family Mart cinema opens inside Japanese airport
Japan releases first official sakura cherry blossom forecast for 2026
Archfiend Hello Kitty appears as Sanrio launches new team-up with Yu-Gi-Oh【Pics】
China’s don’t-go-to-Japan warning looks to be affecting tourist crowds on Miyajima
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Free Chiitan! Japanese otter mascot starts new English account after total Twitter suspension
Chiitan, the self-injuring otter mascot, to get own animated series
Chiitan needs your help! Japanese mascot suspended on Twitter after John Oliver feud
Japanese mascot Shinjo-kun joins ChiiJohn for a trip to the U.S. to see John Oliver 【Video】
We really have a lot to learn from Japanese Mascot Character Parliament 【Video】
Chiitan launches official cryptocurrency Chiitan☆Coin, understands if you don’t want to buy it
Black Lives Matter protests receive support from Japanese mascot Chiitan【Video】
Meet Japan’s adorable otter YouTuber, Chiitan!【Video】
Voting underway for Japan’s top bus mascot
Japan’s “ugly” Nara Deer Buddha mascot now available in tiny gacha capsule toy form