Enlightening clips show just how hard it is to do the simplest things when you’re a mascot.
Thanks largely to the crossover success of Funassyi half a decade ago, there have been great strides in Japanese mascot (yuru-kyara) culture. Eager for a piece of that Kumamon cash, mascots with amazing talents from metal-drumming to slick dancing have emerged.
However, one mascot has the potential to be the next Funassyi without any special ability whatsoever. Her name is Chiitan and she has been gaining a following online for doing mundane things like running down the street.
https://twitter.com/love2chiitan/status/961530106761027584A four-second video of her kicking a ball has garnered well over two million views, 100 of which were mine because I cannot stop watching it.
https://twitter.com/love2chiitan/status/965515523189436417And then there’s the most suspensful tweet of all: Chiitan attempting to ride a bike.
https://twitter.com/love2chiitan/status/961087969875628032Chiitan is no mere mascot either. She’s an actual otter – an Asian small-clawed otter (amblonyx cinereus) to be exact. Only about a year-old and the size of a slice of bread, she has already overachieved well beyond her peers.
For example, she is the host of a weekly regional affairs television program for Chiba Prefecture. In the following episode she and her hockey-mask-wearing idol field reporters tackle the difficult issue of fraudulent Ministry of Justice postcards. It’s an issue that, quite frankly, I appreciate being explained to me by otters and idols.
As you can see from the video, it must be lonely working behind the scenes as a tiny otter. So when she feels like interacting with humanity, Chiitan transforms into her larger mascot form so that she can play with kids and tell people not to smoke.
https://twitter.com/love2chiitan/status/965462189543866368However, as we’ve seen from the above videos, being a huge-headed mascot can make doing the simplest things very difficult. Usually, Japanese mascots are accompanied by regular people so they don’t fall down stairs or accidentally whack little children with their gigantic jowls and reduced visibility.
For this purpose, Chiitan has teamed up with Shinjo-kun, a fellow otter and the official mascot for Susaki City, Chiba Prefecture. However, while two heads are better than one, it’s only marginally better when both heads are a meter in diameter and attached to fingerless hands.
So even when working together, everyday tasks like using a vending machine or going to a playground can be a chore.
It’s a great premise with a lot of potential. I’d love to see Chiitan try to get on a bus or use one of those elevators with a door that closes too quickly after opening. That being said, there is a concern that her collaboration with Shinjo-kun might be holding her back.
She didn’t seem quite as daring in those videos as in her solo tweets. They were funny, but Chiitan’s edge seemed diminished by Shinjo-kun’s more conventional mascot ways.
https://twitter.com/love2chiitan/status/965073702638436352It shows in the numbers too, as Chiitan is currently enjoying over 93,000 followers on Twitter but the Chiitan-Shinjo YouTube channel has only around 700 subscribers and change so far.
It’s still early in this young otter’s life though, and with her potential and the right guidance she could be a star as bright as Funassy ever was.
Source: Twitter/@love2chiitan, Instagram/@chiitan7407, YouTube/Kawaun Chiitan
Featured image: Twitter/@love2chiitan
[ Read in Japanese ]

Chiitan the otter rejected as mascot character for Japan’s Susaki City due to reckless behavior
It’s WAR! Susaki City demands Chiitan suspend all activities over copyright violation
Chiitan’s management speaks out about copyright issues and future with Susaki City
Chiitan vs John Oliver: Talk show host responds to Japanese mascot’s challenge to battle 【Video】
Otter mascot character Shinjo-kun kicks butt at Street Fighter tournament in full costume【Video】
Brand-new Square Enix Cafe to open in Tokyo…and in Los Angeles too!
Sanrio amusement park in Tokyo to host Psycho Game horror event this summer[Video]
What are the worst things about living in the Japanese countryside?[Survey]
Hello Kitty is now a transforming truck robot[Photos]
Fan makes functional Hatsune Miku digi-keytar
Final Fantasy VII’s Sephiroth finds happiness in a canned cocktail[Video]
Studio Ghibli bento box collections released just in time for hanami sakura-viewing picnics
Awesome website allows you to make your own Dragon Ball character, battle other fighters
The roller slide of terror: Treetop fun ride for kids is a terrifying experience for adult butts
Who’s got the best, cheapest one-person sushi delivery in downtown Tokyo? Mr. Sato investigates!
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
New Kyoto Converse sneakers celebrate Japan with traditional kimono fabrics for your feet
Studio Ghibli launches huge new anime movie T-shirt collection with special design details
Tifa’s Final Fantasy VII bar is going to pop up in real-world Tokyo
Japanese convenience store gives away free ice cream with creative ad at Shinjuku Station
Japan is so hungry for workers it used up its five-year visa quota in record time
Tsujihan sushi bowl restaurant goes viral with foreign tourists, but is it worth the hype?
7-Eleven Japan releases Uji matcha smoothies… but only at select locations
7-Eleven Japan’s cooked-in-store takoyaki is here! How does it fare against the street food king?
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Wisteria season starts early with blooming of Japan’s Great Wisteria in its beautiful garden
Japan’s best conveyor belt sushi restaurant of seven years ago has now, finally, come to Tokyo
Brand-new Pokémon manhole covers coming to help the recovery of a disaster-stricken part of Japan
Japan’s awesomely beautiful Alpen Route snow corridor is now open
Injuries on stairs in Tokyo highlight an overlooked design flaw
Mt. Fuji decorated with a 500,000-flower pink carpet is Japan’s ultimate spring view
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Free Chiitan! Japanese otter mascot starts new English account after total Twitter suspension
Chiitan, the self-injuring otter mascot, to get own animated series
Chiitan needs your help! Japanese mascot suspended on Twitter after John Oliver feud
Japanese mascot Shinjo-kun joins ChiiJohn for a trip to the U.S. to see John Oliver 【Video】
We really have a lot to learn from Japanese Mascot Character Parliament 【Video】
Chiitan launches official cryptocurrency Chiitan☆Coin, understands if you don’t want to buy it
Black Lives Matter protests receive support from Japanese mascot Chiitan【Video】
Meet Japan’s adorable otter YouTuber, Chiitan!【Video】
Voting underway for Japan’s top bus mascot
Japan’s “ugly” Nara Deer Buddha mascot now available in tiny gacha capsule toy form