
Hinata and Kageyama become super-deformed, super-cute sweets at Family Mart.
Nit that we ever need all that much convincing to make a convenience store snack run, but Family Mart is nonetheless offering some extra incentive to make themselves the destination of choice this month. The Japanese convenience store chain is currently running a collaboration promotion with hit sports anime/manga Haikyu, and if you buy two or more specially marked items within the store, while supplies last you’ll receive one of four clear files featuring the sporty young men of Karasuno, Aoba Johsai, and Shiratorizawa high schools.
However, if you’re looking for a way to more directly combine your loves for Haikyu and snacks, Family Mart has that too. Manju, also called omanju, are Japanese sweet dumplings. Usually, they’re basic buns with a dome shape, but right now Family Mart’s shelves are also stocked with Hinata and Kageyama Omanju combo packs, named after Haikyu leads Shoyo Hinata and Tobio Kageyama.
Rather than trying to match the characters’ normal anime models, Hinata and Kageyama are rendered in a super-deformed style, which turns out to be a great fit for the more-or-less round shape of manju. With quite a bit of contouring, though, the facial features and hairstyling still leave no doubt for fans over who inspired these sweets.
Flipping the package over to the back, we were happy to see Yamazaki Baking (山崎製パン) listed as the maker of these manju. Yamazaki has been one of Japan’s favorite confectioners for generations, having earned a reputation for quality and satisfying deliciousness even when they’re not getting an assist from anime stars.
The super-deformed aesthetics also helped to dispel some of the guilt one often feels before biting into an edible rendition of a beloved character, since they don’t look exactly like the “real” Hinata and Kageyama. Slicing them in half with a knife, though, still had us feeling a little like monsters.
▼ Nooooooo!
Still, this was the only way to get a nice, clean cut for our cross-section photos, and to show that there’s a generous ratio of smooth anko (sweet red bean paste) to cake here.
Flavor-wise, they’re everything you could hope for in manju. Sweet and flavorful without battering your taste buds with sugariness, and an invitingly soft texture that imparts a sense of comfort and relaxation. Our only regret was not having a cup of coffee or green tea ready to sip between bites.
The Hinata and Kageyama Omanju are priced at 185 yen (US$1.25) per pack of two, and will be on sale for a limited time while supplies last.
Photos ©SoraNews24
Clear file image: PR Times
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!
[ Read in Japanese ]








Falling into the sweet life with Japanese convenience stores’ new sweet potato sweets【Taste test】
Sweet potato sweets season arrives at convenience store Family Mart, so let’s go taste-test-crazy
Melon bread showdown! Which Japanese convenience store melon pan is the one for you?【Taste test】
Which Japanese convenience store sells the best pizza bun?【Taste test】
Which Japanese convenience store has the best steamed curry buns?【Taste test】
Face lettuce appears in Japan, with the face of Death Note’s Light Yagami, but why?
Family Mart’s new Famima flagship in Tokyo has a hidden gem that most visitors miss
Studio Ghibli adds new Ponyo glassware to its anime lineup for summer
How are you supposed to wash a Japanese futon duvet at the laundromat?
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Pokémon’s cozy city builder game inspires Cozy (Corner) cakes in Japan! [Photos]
Japanese Coo-Che becomes a viral sensation, and everyone wants a taste
Giant Evangelion Spear of Longinus to be installed at Japanese train station with Eva art trains
Japanese Shinkansen becomes an overnight hotel for three nights this summer
Starbucks Japan releases a miniature display rack so you can create your very own store at home
New Shinkansen luggage drop-off system begins in Japan, making train travel even easier
99-year-old woman rescued while attempting to climb Mt. Fuji
Japanese convenience store releases Japanese convenience store-flavor fried chicken
Which country’s foreign tourists spend the most money per-person in Japan? Hint: Not the U..S. or China
Japan now has human refrigerators inspired by Japanese vending machines
Studio Ghibli releases anime T-shirts that pay homage to one of Hayao Miyazaki’s most personal films
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Hatsune Miku collaborates with Hokusai’s art in new Vocaloid ukiyo-e illustration series [Pics]
Japan triples departure tax, foreign tourists and locals now must pay more to leave country
Family Mart opens new “Famima” flagship store in Tokyo that’s like a tourist attraction
Sanrio Character Poll announces winners, Hello Kitty absent from top 10 in many countries
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Which Japanese convenience store has the best miso vegetable stick pack?【Taste test】
Let’s try all the melon bread types sold by Japanese convenience store Family Mart【Taste test】
Frozen annin tofu/almond tofu drinks appear at Japanese convenience stores【Taste Test】
Russian Roulette Bread: The frightening new treat at Japanese convenience stores【Taste test】
In celebration of Curry Bread Day, we find out which convenience store has the best curry bread【Taste Test】
Ramen egg showdown! Which Japanese convenience store makes the best nitamago?【Taste test】
Japanese convenience store chain adds Neo Wagashi sweets to its lineup
Japan’s Cat Day comes to Family Mart convenience stores with huge line of feline-fun sweets, drinks
Which Japanese convenience store sells the best beef stew?【Taste test】
Taste-testing Japan’s three biggest convenience stores store-brand cup ramen【Taste test】
Which of Japan’s Big 3 convenience stores has the best keema curry? 【Taste test】
Which Japanese convenience store sells the best butter chicken?【Taste test】
Which Japanese convenience store has the best koppepan hot dog buns?
Which Japanese convenience store has the best steamed pork buns?【Taste test】
Kirby mochi arrives at Family Mart, but is it as sweet to eat as it is to look at?【Taste test】
Japanese convenience store showdown: Who’s got the best red rice sekihan rice balls?【Taste test】