
Hinata and Kageyama become super-deformed, super-cute sweets at Family Mart.
Nit that we ever need all that much convincing to make a convenience store snack run, but Family Mart is nonetheless offering some extra incentive to make themselves the destination of choice this month. The Japanese convenience store chain is currently running a collaboration promotion with hit sports anime/manga Haikyu, and if you buy two or more specially marked items within the store, while supplies last you’ll receive one of four clear files featuring the sporty young men of Karasuno, Aoba Johsai, and Shiratorizawa high schools.
However, if you’re looking for a way to more directly combine your loves for Haikyu and snacks, Family Mart has that too. Manju, also called omanju, are Japanese sweet dumplings. Usually, they’re basic buns with a dome shape, but right now Family Mart’s shelves are also stocked with Hinata and Kageyama Omanju combo packs, named after Haikyu leads Shoyo Hinata and Tobio Kageyama.
Rather than trying to match the characters’ normal anime models, Hinata and Kageyama are rendered in a super-deformed style, which turns out to be a great fit for the more-or-less round shape of manju. With quite a bit of contouring, though, the facial features and hairstyling still leave no doubt for fans over who inspired these sweets.
Flipping the package over to the back, we were happy to see Yamazaki Baking (山崎製パン) listed as the maker of these manju. Yamazaki has been one of Japan’s favorite confectioners for generations, having earned a reputation for quality and satisfying deliciousness even when they’re not getting an assist from anime stars.
The super-deformed aesthetics also helped to dispel some of the guilt one often feels before biting into an edible rendition of a beloved character, since they don’t look exactly like the “real” Hinata and Kageyama. Slicing them in half with a knife, though, still had us feeling a little like monsters.
▼ Nooooooo!
Still, this was the only way to get a nice, clean cut for our cross-section photos, and to show that there’s a generous ratio of smooth anko (sweet red bean paste) to cake here.
Flavor-wise, they’re everything you could hope for in manju. Sweet and flavorful without battering your taste buds with sugariness, and an invitingly soft texture that imparts a sense of comfort and relaxation. Our only regret was not having a cup of coffee or green tea ready to sip between bites.
The Hinata and Kageyama Omanju are priced at 185 yen (US$1.25) per pack of two, and will be on sale for a limited time while supplies last.
Photos ©SoraNews24
Clear file image: PR Times
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!
[ Read in Japanese ]








Falling into the sweet life with Japanese convenience stores’ new sweet potato sweets【Taste test】
Sweet potato sweets season arrives at convenience store Family Mart, so let’s go taste-test-crazy
Melon bread showdown! Which Japanese convenience store melon pan is the one for you?【Taste test】
Which Japanese convenience store sells the best pizza bun?【Taste test】
Which Japanese convenience store has the best steamed curry buns?【Taste test】
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
New Kyoto Converse sneakers celebrate Japan with traditional kimono fabrics for your feet
Visiting Tokyo’s newest unmanned Self Cafe in Shibuya
Shinkansen operator apologizes for three-minute delay because conductor was napping
Burger King offers every fast food franchisee in Japan 40M yen to jump ship and join them
New Totoro carabiner pouches are ready to clip/tag along with you on all your adventures[Photos]
Yokohama restaurant serves fried axolotl, along with giant isopod, camel, and crocodile
Naruto and Converse team up for new line of shinobi sneakers[Photos]
Does this video about an abandoned dog leave you wiping your eyes or shaking your fist?
Japan’s biggest manga magazine is raising its minimum payment rate for creators
Brand-new Pokémon manhole covers coming to help the recovery of a disaster-stricken part of Japan
Japan’s awesomely beautiful Alpen Route snow corridor is now open
Move aside, convenience store egg sando – there’s a better version of the iconic sandwich in Japan
Pikachu to cuddle with kimono-clad beauty on Tokyo street as part of flower art event
Pokémon hot spring footbath opening in Japan this spring
Injuries on stairs in Tokyo highlight an overlooked design flaw
Japan’s popular bead bonsai kit is as beautiful as it is gruelling to make
Studio Ghibli croquettes not to eat, but to keep your stuff in, going on sale in Japan[Photos]
Wisteria season starts early with blooming of Japan’s Great Wisteria in its beautiful garden
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Japan now has a special desk for people who work at home with a pet cat[Photos]
Japan’s best conveyor belt sushi restaurant of seven years ago has now, finally, come to Tokyo
Famous Tokyo cherry blossom spot installs view-blocking screens to fight overcrowding[Video]
Uniqlo announces new T-shirts for One Piece, Naruto and more for manga publisher’s 100th birthday
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Which Japanese convenience store has the best miso vegetable stick pack?【Taste test】
Let’s try all the melon bread types sold by Japanese convenience store Family Mart【Taste test】
Frozen annin tofu/almond tofu drinks appear at Japanese convenience stores【Taste Test】
Russian Roulette Bread: The frightening new treat at Japanese convenience stores【Taste test】
In celebration of Curry Bread Day, we find out which convenience store has the best curry bread【Taste Test】
Ramen egg showdown! Which Japanese convenience store makes the best nitamago?【Taste test】
Japanese convenience store chain adds Neo Wagashi sweets to its lineup
Japan’s Cat Day comes to Family Mart convenience stores with huge line of feline-fun sweets, drinks
Which Japanese convenience store sells the best beef stew?【Taste test】
Taste-testing Japan’s three biggest convenience stores store-brand cup ramen【Taste test】
Which of Japan’s Big 3 convenience stores has the best keema curry? 【Taste test】
Which Japanese convenience store sells the best butter chicken?【Taste test】
Which Japanese convenience store has the best koppepan hot dog buns?
Which Japanese convenience store has the best steamed pork buns?【Taste test】
Kirby mochi arrives at Family Mart, but is it as sweet to eat as it is to look at?【Taste test】
Japanese convenience store showdown: Who’s got the best red rice sekihan rice balls?【Taste test】