Big King

Can Mr. Big’s greatest hits get you a discount at Burger King? We investigate

Some of you may remember us reporting on a new promotional campaign by Burger King for their new Big King 4.0 burger. Called the Big ( ) Discount it is assumed that bringing in a Big Mac or receipt from a Big Mac will knock 120 yen (US$1) off the price of a Big King.

However, aside from pictorial allusions nowhere do they explicitly state that it has to be a Big Mac. They simply offer a discount for a “big something-something,” so our reporter Seiji Nakazawa went to his local Burger King with a bag full of “big” stuff such as candy and Mr. Big albums in the hopes of big savings. You’ll be surprised how for it got him.

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Burger King Japan giving discounts if you bring a McDonald’s Big Mac into one of its restaurants

For companies in the fast food hamburger business, there’s no way of getting around the fact that they’re in competition with McDonald’s. So instead of trying to tiptoe around the situation, Burger King Japan has decided to try to tackle its rival head-on with the new Big King 4.0 sandwich, which Burger King has just introduced to the Japanese market.

If you’ve got burgers on the brain, the name Big King no doubt reminds you of McDonald’s Big Mac, and that’s fine with Burger King. As a matter of fact, thanks to an unusual promotion going on right now, Burger King will give you a discount on a Big King if you bring in a receipt showing you recently bought a Big Mac, or, even stranger, if you bring in the actual McDonald’s hamburger itself.

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