butterfly

Kirin to release line of 1% drinks, we’re not entirely sure why either

After conducting a survey of people’s drinking habits, beverage-maker Kirin discovered that Japanese people in their 20s just weren’t drinking as much as their elders. While for many this would be an optimistic sign that the younger generation is becoming a group of sober and hardworking members of society, for those in the alcohol business it’s a sucker punch to the bottom line.

So, in an effort to keep younger drinkers off the wagon, Kirin is meeting them 99 percent of the way by offering a line of drinks aptly named “Butterfly” which contain only one percent of alcohol by volume.

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A sad turn of events at a butterfly exhibition in China

The beautiful butterfly, nature’s own lesson about the cycle of life. What starts as a lowly caterpillar, given enough time, transforms into a majestic winged beauty. Everyone loves the butterfly, as they flutter through the air, their brightly colored wings are a feast for the eyes. Which is why it’s so disheartening to hear of a butterfly exhibition going horribly wrong in China.

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