alcohol

Asahi combines beer, cherry blossoms, and Nogizaka46 idols in touching new commercial 【Video】

Now we’re tempted to cheer “Maiyan!” at all the parties.

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Sake-brewing company produces one-chug wonder: boozy boba in a bottle【Taste test】

Make sure not to choke on the tapioca if you’re ambitious enough to down this in one sitting.

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Japanese public intoxication on parade in new line of capsule toys

You know, for kids.

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Get your Insta on with pop-up bar’s sakura pool and sakura-flavored sake【Photos】

This pop-up puts the extra in extraordinary. 

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The mystery of the phantom “sake pass card” at Japanese alcohol vending machines

Remnants of a bygone era reveal the quirks of a previous payment system.

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A Tokyo host club can be a great place for a GUY to drink

Mr. Sato goes for a night out with the [handsome] boys.

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Suntory would like you to buy a three-million yen bottle of Japanese whisky

Release of limited-edition Yamazaki 55-year has us wishing we’d started saving up for it about half a century ago.

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Anime voice actor fired for “inconsiderate comments,” possibly that women shouldn’t drink sake

Podcast comment thought to have originated in is suspiciously shorter than others in series.

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Three of Japan’s best whiskies are about to disappear as Nikka shortages loom

Japanese whiskies continue to taste too good for their own existence.

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10 tips to remember for your first trip to izakaya, Japan’s awesome traditional pubs【Video】

Suntory’s for-foreigners video has plenty of great info, and we’ve got a few things to add.

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Can even heavy drinkers enjoy the “Stop Drinking Center” in Okayama?

Yes, but they can’t drink there…but not because it’s a rule. It’s just… Ahhh, just see for yourself.

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Suntory creates cherry blossom liqueur to let us sip like it’s sakura season all year long

Kanade Sakura is the newest addition to Suntory’s “Japanese craft liqueur” family.

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Bubble tea helps herbivore men meet women during Shibuya Halloween

Unexpected outcome of alcohol ban has boba bonding partygoers in the best way possible.

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Tokyo’s Shibuya bans public drinking for Halloween, and here’s the affected area【Map】

Escalating vandalism prompts four-night drinking ban in area that includes world-famous Shibuya Scramble intersection.

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Suntory’s brilliant new canned cocktail is made specifically to taste great with fried chicken

Beverage giant seeks to make Japanese-style karaage fried chicken and chu-his an even better combination.

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Tokyo has a bar that only lets you in if you come alone – No bringing your friends allowed!

We check out Hitori, a bar in Shinjuku with an admission system like nowhere else.

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All-you-can-drink deal lets you chug down unlimited alcohol at 138 Japan locations for a month

At just $37, you can easily get your money back with just ten drinks.

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Costco opened its first store in China, and things immediately got crazy【Video】

But a shortage of one key item might be putting a damper on shoppers’ passion.

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Want to boost your ego? Head to the new Homeru “Praise” Bar in Osaka

Good-looking staff promise to identify your good points and shower you with compliments as you unwind after a long day. 

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Gekkeikan releases new alcohol-free Japanese daiginjo sake

Ever wanted to enjoy the taste of premium Japanese rice wine without the alcohol? Now you can! 

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