chubby
Back in January this year, we brought you news of an emerging J-pop group going by the name of Chubbiness. The idea behind the outfit was that, as well as being accomplished singers, the members were all “puniko“, or slightly chubby girls. Compared to most J-pop groups, which are very often populated with girls who are all pointy elbows and shoulder blades, Chubbiness just about lived up to their name, but few Westerners especially would ever think to call them “chubby”.
Eight months later, Chubbiness have launched their first official song, complete with an accompanying music video which shows them tucking in to a table full of sugary treats while singing about how there’s nothing wrong with being a bit on the big side.
The only thing is, after watching the video a handful of times, we can’t help thinking that if anything the Chubbiness girls actually look even slimmer now than when they were first introduced to us…
Naomi Watanabe, a famous female comedian, has started a fashion brand for plus-sized girls named “PUNYUS”. PUNYUS has been in the spotlight since the brand launched this spring, because it is part of a new trend to focus on chubby girls, and also it is remarkable for a comedian to produce a fashion brand compared to the many slender fashion models that have their own brands.



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