Global superstars Perfume build upon their impressive resume of advertising tie-ups with the latest commercial for Mercedes-Benz’s new A-Class.
Tokyo Girls’ Update
Celebrating its first anniversary, feast, the lingerie brand designed by Gomi Hayakawa and known for targeting women with smaller chest sizes, has released a new lingerie collection, called “Glossy Ribbon Mermaid”.
The dream collaboration has come true! The popular television anime series, “Puella Magi Madoka Magica” has collaborated with the popular girls’ fashion brand, “LIZ LISA.”
Orders for the collaboration items are now being taken through anime goods webstore Super Groupies, with orders being delivered around the beginning of October. There are five different items and each will come in two different colors. Check them out after the jump!
Recently, with elements of the Japanese language and its culture starting to be adopted by people in countries the world over, we hear the word “emoji” being used incredibly often overseas. In fact, both the word “emoji” and the digital images themselves have become pretty much universal.
And now, those emoji that I knew from my cell phone screen here in Japan have even been turned into fashion icons!
Tochigi local idol group Tochiotome 25 have once again released a music video showcasing the charms of their rural home town with “Yu” (release date: April 22). This one’s… a little different.
On April 13, a trailer video for J-pop group Momoiro Clover Z‘s new track “Z no Chikai” was released. In the video, all five members of the group are made up as characters in the infinitely popular anime Dragon Ball Z. See which ones you can regcognize!
Sakura Gakuin have released a short version of the highly anticipated music video for “Aogeba Toutoshi ~ from Sakura Gakuin 2014~“.
Sakura Gakuin makes a new friend from a far away land as they prepare to bid farewell to Yui Mizuno, Moa Kikuchi, Hana Taguchi, and Yunano Notsu (members graduate from Sakura Gakuin when they graduate from middle school). As they are about to start practicing “Aogeba Toutoshi” which is the traditional song that is sung at a graduation ceremony, a spacecraft crashes into the ground outside of their school building…
“Kabe-don” ranked among Japan’s top anime buzzwords of 2014. Facing a woman with her back on the wall, the man places his hand on the wall beside her with a “don!” (the Japanese sound routinely used to represent something hitting a hard surface), with his face close to hers. This situation common in girls’ comics is also frequently seen in TV dramas and movies, and many young women who watch this scene dream of finding themselves in a similar situation with the object of their affections.
But is the ago-kui set to be 2015’s kabe-don and among its most-used phrases?
Evangelion, one of the most popular anime series in Japanese history, is celebrating the 3rd anniversary of EVANGELION STORE TOKYO-01 with the 18th meeting of “Eva-Con in Ikebukuro”, a “goukon” (group dating event).
When looking for love, isn’t it important for that person to share your interests? Well “Eva-Con” is an event that looks to bring together people through their love of Evangelion! Isn’t that the dream? No more agonizing over trying to be the person you think would be popular because what you actually like might be considered strange! Let down your AT Field and make a connection without having to wait for Third Impact to happen!
“Through makeup I want to become unbelievably cute!” Hasn’t every girl had this thought at some point? In Japan there are words like “seikeikyuu meiku (cosmetic surgery-level makeup)” and countless features on makeup techniques designed to conceal problem areas. But now, the queen of makeup techniques, “Zawachin” has hit the big time.
Almost overnight, Zawachin was showered with attention for her monomane meiku (imitation makeup) which made her look exactly like popular former AKB48 member Tomomi Itano. Currently, there isn’t a day when one cannot see her on television or in magazines. Zawachin’s makeup techniques not only easily cross over the borders of “cute transformation”, but also those of ethnicity and gender, allowing her to become completely different people.
Naomi Watanabe, a famous female comedian, has started a fashion brand for plus-sized girls named “PUNYUS”. PUNYUS has been in the spotlight since the brand launched this spring, because it is part of a new trend to focus on chubby girls, and also it is remarkable for a comedian to produce a fashion brand compared to the many slender fashion models that have their own brands.












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