style

We test out slippers from a company whose couch makes its users “useless human beings”

Will these Yogibo slippers also make us useless? 

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Samantha Vega teams up with Jujutsu Kaisen for cool line of character-themed bags and accessories

Super stylish nods to a popular anime make this a highly sought after collection!

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Testing the flame-resistant Armourlite jeans in Japan 【Videos】

A.K.A. how many seconds can you stand the heat of a flame on your butt?

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Survey asks which country’s fashion is the most influential in Japanese street style

You might be able to guess which country came out on top!

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Mr. Sato reveals his new suit jacket’s hidden, convertible secret

This intriguing clothing item transforms into another practical and “packable” accessory.

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Neo Kimono releases innovatively traditional heel covers made from artisanal fabric

The new “Obi de Boots iki” line of footwear represents a modern take on traditional styling.

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Pokémon Shirts celebrates one year with 100 new designs and kid’s options! 【Photos】

This Pokémon clothing line has a little something to offer for everyone now.

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Air Wagashi: New Nike Air Max sneakers are the delicious kicks we’ve all been waiting for

Limited-edition footwear inspired by traditional Japanese confectionery.

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Reebok Insta Pump Fury OG sneakers: Take a walk on the kawaii side with Hello Kitty and Gudetama

Sanrio characters star in new limited-edition footwear. 

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Modern samurai fashion brand Wazigen Shizukuya’s summer collection makes old-meets-new splash

The latest summer collection of our favorite modern samurai kimono offers a range of functionally fashionable garments.

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Our unrefined “potato” reporter gets a haircut by an anime hairstyle expert in Tokyo

Looking for a new ‘do? Leave everything to the staff at Sorcier’s in Tokyo–they’ll know exactly what to do.

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Five reasons why Queer Eye is such a big hit on Netflix in Japan

How the loud-and-proud Fab Five were able to find success in a country that lags behind others when it comes to LGBTQ issues.

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Mr. Sato goes fishing for compliments with the new Harajuku fashion: A fishing vest?!?

Mr. Sato always thought he was out of fashion. Turned out he was just way ahead of it.

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Security guards at Japanese shrine stand out with anime-like uniforms for New Year

It’s like they’re cosplaying as some kind of intergalactic security patrol!

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This cat ear motorcycle helmet makes for a purr-fect biker accessory

Put on this helmet and you’ll be yelling, “Can’t catch me meow!”

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Digimon lovers, it’s time to accessorize with Super Groupies collab goods!

Tired of hearing about Pokémon Go? Let’s talk about Digimon…in style.

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You have cat to be kitten us with these totally OTT kitty T-shirts!【Pics】

Check out these pawsitively epic kitty shirts available on Ameowzon Japan! (Uh, we mean Amazon. Amazon Japan.)

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Would you date a girl dressed head to toe in Uniqlo? 76% of men say “of course!”

Uniqlo, the hugely popular Japanese chain store that stocks a variety of simple, practical and affordable clothing, has expanded into a world-wide venture, with stores in Singapore, Australia, the United Kingdom, the United States, Germany, France, Russia, Hong Kong, Indonesia, Bangladesh, and, well, you get the picture. In the West in particular, Uniqlo has a pretty cool image thanks to its simple, pared-down designs and celebrity approval (for example, Pharrell Williams designed a range for them in April 2014), so it might surprise some of you to hear that there are people in Japan who tend to be a bit snobby about Uniqlo, looking down on its regular clientele for lacking in fashion sense.

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Crowdfunded Little Red Riding Hood makeup debuts as “sickly look” trend continues

It’s no secret that ladies in Asia have become the masters of makeup in recent years, with shocking before-and-after transformations popping up online pretty much on the reg. In Japan in particular, makeup trends tend to follow a very different format to those in the west, with plenty of tips and tricks designed to highlight features we wouldn’t even consider, such as the angle of an eyelid crease, or the puffiness of eyebags. There’s even makeup that’s designed to make you look a bit ill.

This new makeup palette seems at first glance to be nothing more than a cute product themed around a fairytale character. In actuality, it’s the perfect tool for creating one of the past year’s most unusual trends, “undereye blush”.

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Do you dress like Tokyo or Osaka? Study creates one outfit for every Japanese prefecture

Japan isn’t that big geographically, but it’s still divided up into 47 different prefectures. Even though it’ll usually only take you a couple of hours to pass from one into the other (and even less if you’re on the Shinkansen), each has its own unique feel to it. Depending on where you are, people eat different foods, celebrate holidays in different ways, and even like different clothes, as shown by a study that reveals how Japanese women like to dress by prefecture.

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