style

Testing the flame-resistant Armourlite jeans in Japan 【Videos】

A.K.A. how many seconds can you stand the heat of a flame on your butt?

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Survey asks which country’s fashion is the most influential in Japanese street style

You might be able to guess which country came out on top!

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Mr. Sato reveals his new suit jacket’s hidden, convertible secret

This intriguing clothing item transforms into another practical and “packable” accessory.

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Neo Kimono releases innovatively traditional heel covers made from artisanal fabric

The new “Obi de Boots iki” line of footwear represents a modern take on traditional styling.

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Pokémon Shirts celebrates one year with 100 new designs and kid’s options! 【Photos】

This Pokémon clothing line has a little something to offer for everyone now.

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Air Wagashi: New Nike Air Max sneakers are the delicious kicks we’ve all been waiting for

Limited-edition footwear inspired by traditional Japanese confectionery.

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Reebok Insta Pump Fury OG sneakers: Take a walk on the kawaii side with Hello Kitty and Gudetama

Sanrio characters star in new limited-edition footwear. 

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Modern samurai fashion brand Wazigen Shizukuya’s summer collection makes old-meets-new splash

The latest summer collection of our favorite modern samurai kimono offers a range of functionally fashionable garments.

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Our unrefined “potato” reporter gets a haircut by an anime hairstyle expert in Tokyo

Looking for a new ‘do? Leave everything to the staff at Sorcier’s in Tokyo–they’ll know exactly what to do.

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Five reasons why Queer Eye is such a big hit on Netflix in Japan

How the loud-and-proud Fab Five were able to find success in a country that lags behind others when it comes to LGBTQ issues.

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Mr. Sato goes fishing for compliments with the new Harajuku fashion: A fishing vest?!?

Mr. Sato always thought he was out of fashion. Turned out he was just way ahead of it.

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Security guards at Japanese shrine stand out with anime-like uniforms for New Year

It’s like they’re cosplaying as some kind of intergalactic security patrol!

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This cat ear motorcycle helmet makes for a purr-fect biker accessory

Put on this helmet and you’ll be yelling, “Can’t catch me meow!”

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Digimon lovers, it’s time to accessorize with Super Groupies collab goods!

Tired of hearing about Pokémon Go? Let’s talk about Digimon…in style.

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You have cat to be kitten us with these totally OTT kitty T-shirts!【Pics】

Check out these pawsitively epic kitty shirts available on Ameowzon Japan! (Uh, we mean Amazon. Amazon Japan.)

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Girls in Korea and Japan are rocking ‘heart hair’, but all we’re seeing are tiny bottoms

An unusual hair-styling trend known as “haato gata” (heart shape) or “haata appu mori” (heart up-set) has become the talk of the interwebs here in Japan recently.

The curious coiffure, which first sprouted in South Korea, is just what it sounds like: girls carefully style their fringe (or bangs to the rest of you) into the shape of a heart, strike a cute pose and then take a picture.

Sadly, to many of us, that’s not what the finished result it looks like…

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Eww, what’s that on your ear?! “Kimo-kawa” bug jewellery’s totally in right now!

Kimo-kawa“, or kimo-kawaii, is a particularly interesting little Japanese oxymoronic phrase which means “gross-cute“. And it perfectly sums up these totally disgusting stag beetle earrings from wacky retailer Village Vanguard…

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Fashionista, DJ and androgynous style icon Usuke Devil is breaking hearts all over Japan

It’s no secret that Japanese women go crazy over cute, pretty, stylish things. And a lot of them like their men to be cute, pretty, and stylish, too. Take Usuke Devil, for example. He’s a model, DJ, and style icon who works at a boutique in Harajuku and drives girls wild with his lithe, androgynous beauty. Check out these pics and see for yourself!

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Disney and Baby The Stars Shine Bright collaborate on range of lolita-style Cinderella dresses

If you weren’t raised on a steady diet of Disney movies, then we’ll wager your childhood was lacking a little animated magic. Even now the old classics still hold up, and Disney definitely isn’t just for kids.

But if you’ve ever been left disappointed that those amazing Disney Princess dresses they sell at the Disney Store don’t fit anyone over the age of eight, then fret not! Now adult women (or indeed, men) can dress up in fantastic, whimsically childlike Cinderella dresses courtesy of this collaboration between Disney and lolita style brand Baby The Stars Shine Bright.

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Good times for gyaru – Fashion “bible” Koakuma Ageha is back!

There are so many fashion trends in Japan that it’s hard to keep up with them all. In the past you could walk into virtually any bookstore and see a ton of fashion magazines staring back at you, begging to teach you how to dress and why your eyeshadow is all wrong for your skin tone. But print media, especially magazines, has been struggling recently and many of these fashion guides have shut up shop over the past year, never again to inform the public of the latest styles or urge us all to buy crimson deck shoes.

But fear not! Much-loved fashion mag Koakuma Ageha is returning to print and it’s apparently better than ever. From now on, it will be easier than ever to find out what set of nails are “in” and which fake eyelashes are best! So when is the first new issue out?

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