style
The new “Obi de Boots iki” line of footwear represents a modern take on traditional styling.
The latest summer collection of our favorite modern samurai kimono offers a range of functionally fashionable garments.
Looking for a new ‘do? Leave everything to the staff at Sorcier’s in Tokyo–they’ll know exactly what to do.
How the loud-and-proud Fab Five were able to find success in a country that lags behind others when it comes to LGBTQ issues.
Check out these pawsitively epic kitty shirts available on Ameowzon Japan! (Uh, we mean Amazon. Amazon Japan.)
Uniqlo, the hugely popular Japanese chain store that stocks a variety of simple, practical and affordable clothing, has expanded into a world-wide venture, with stores in Singapore, Australia, the United Kingdom, the United States, Germany, France, Russia, Hong Kong, Indonesia, Bangladesh, and, well, you get the picture. In the West in particular, Uniqlo has a pretty cool image thanks to its simple, pared-down designs and celebrity approval (for example, Pharrell Williams designed a range for them in April 2014), so it might surprise some of you to hear that there are people in Japan who tend to be a bit snobby about Uniqlo, looking down on its regular clientele for lacking in fashion sense.
It’s no secret that ladies in Asia have become the masters of makeup in recent years, with shocking before-and-after transformations popping up online pretty much on the reg. In Japan in particular, makeup trends tend to follow a very different format to those in the west, with plenty of tips and tricks designed to highlight features we wouldn’t even consider, such as the angle of an eyelid crease, or the puffiness of eyebags. There’s even makeup that’s designed to make you look a bit ill.
This new makeup palette seems at first glance to be nothing more than a cute product themed around a fairytale character. In actuality, it’s the perfect tool for creating one of the past year’s most unusual trends, “undereye blush”.



















New Japanese overnight train coming to connect Tokyo with Tohoku in sleep-travel style
Universal Studios Japan is giving Frieren anime fans the chance to make unforgettable memories.
7-Eleven Japan has a new Creamy Iced Cafe Latte that’s a hit on social media
7-Eleven Japan releases new “mix-and-drink” matcha latte… that comes with a risk of choking
Sanrio Hotel Floria isn’t actually a hotel, but it’s still a must visit for fans traveling in Tokyo
Two of Kyoto’s famous temples tackle streetside trash with solar-powered trash cans
7-Eleven Japan joins the craze for Korean Gamja Cheese Balls
7-Eleven’s new green tea rice ball and sweets are only available in Japan’s top tea-growing area
Starbucks Japan releases special limited-edition summer drinks… at only 30 stores
Lawson transforms convenience store food with massive katsu burger and an insane curry bread
East Japan Railway announces plans to abolish magnetic-strip tickets
New Square Enix Cafe reveals Final Fantasy, Dragon Quest, Nier, and Fullmetal Alchemist menu items
Japan’s cheap beef bowl chain goes upscale with Matsuya Premium, but is it worth the higher price?
Family Mart commits “reverse fraud” in new Giant All-Star Festival, and we couldn’t be happier
New Tokyo sweets shop offers 648 different mochi ice cream dumpling combinations
Shakey’s Japan creates matcha mochi, Kyoto fish, and Kansai Chili Con Carne pizzas
Anne Hathaway creates PR frenzy in Japan after mentioning Tottori in Devil Wears Prada interview
Kanji ice cream becomes a sell-out hit in Japan
Uniqlo reveals third round of massive 100-year-anniversary manga T-shirts for Jump’s Shueisha
Even at twice regular Daiso price, this handy item is still great for summer travel in Japan
New official Ghibli anime food cookbook will teach you how to make Ponyo’s ramen and more
Tokyo’s life-size Gundam anime mecha statue will be removed this summer
Japanese convenience store Lawson launches new “mini supermarket” chain, L Minimart
Japan’s real-world Pokémon hot spring’s first photos are here![Photos]
Kyoto public junior high school becomes first in Japan with a hoodie school uniform
Japanese convenience store shows us how to dress for the rainy season
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Two of Kyoto’s famous temples tackle streetside trash with solar-powered trash cans
7-Eleven Japan joins the craze for Korean Gamja Cheese Balls
7-Eleven’s new green tea rice ball and sweets are only available in Japan’s top tea-growing area
Starbucks Japan releases special limited-edition summer drinks… at only 30 stores
Lawson transforms convenience store food with massive katsu burger and an insane curry bread
Japan now has “edible cat fur” for people who really love felines
Super Mario Galaxy Happy Meal toys now available at McDonald’s Japan
East Japan Railway announces plans to abolish magnetic-strip tickets
Pachinko machines get new life and become big hit in Japanese assisted care facility
New Square Enix Cafe reveals Final Fantasy, Dragon Quest, Nier, and Fullmetal Alchemist menu items
Shakey’s Japan creates matcha mochi, Kyoto fish, and Kansai Chili Con Carne pizzas
Japan’s cheap beef bowl chain goes upscale with Matsuya Premium, but is it worth the higher price?
Luxury houseplant fraud leads to arrest of Takamatsu man
Anne Hathaway creates PR frenzy in Japan after mentioning Tottori in Devil Wears Prada interview