Osaka’s famous Glico “running man” sign, which has been a landmark for almost 80 years, is facing yet another upgrade—this time from neon lights to LED. This will be the sixth generation of the sign, and aside from the change in lighting technology, which Ezaki Glico Co. says is due to the increasing difficulty in finding neon tubes, will still feature an image of a runner crossing a finish line.
It turns out, though, while the first sign wasn’t as colorful as it is today, it still had plenty of character. In this early 1937 film stored at the Kobe City Museum, the “running man” can be seen in vivid red and white, although deterioration of the film over time has rendered the white to appear more green.
