New Face Grand Prix lets the public vote for the cutest freshman in Japan

With a new school year comes new students, new possibilities, and a new round of beauty competitions.

“Wait,” you’re asking, “Beauty competitions? Shouldn’t that be ‘roommates’ or ‘textbooks’ or ‘professors?'” And, yes, those are just a few of the new experiences that come with starting college, but thanks to New Face Grand Prix, new Japanese female college students can also “compete” to be the cutest freshman in Japan.

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