Pantene
New Pantene commercial interviews Japanese trans individuals about difficulties of job hunting
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Ingrid Tsai
Oct 17, 2020 - Tweet
- Japan
- (advertising • commercial • Japanese ads • job hunting • LGBT • LGBT rights • LGBTQ • Pantene • society)
Pantene ad asks why people in Japan are forced to look the same when job hunting
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Oona McGee
Sep 29, 2018
Hair care brand shines a light on outdated practice that forces women to sport the “job-hunting hairstyle” in order to gain employment.
- Japan
- (ads • advertising • feminism • hair • hairstyles • Japanese ads • Japanese jobs • job hunting • marketing • Pantene)
A new advertising spot from Pantene Philippines is taking on the big issue of gender parity in the workplace. Playing on how the same behaviors are labeled positively for men and negatively for women, it encourages women “not to let labels hold them back.” Presumably by buying the correct label when it comes to shampoo…
- S Asia, SE Asia
- (commercial • gender • marketing • Pantene • Proctor and Gamble • video)
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