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Samsung Admits to Stealth Marketing Tactics: Hiring of University Students to Slander Rival Taiwanese Smart Phone Manufacturer HTC

According to an AFP report dated 16 April, 2013, Korean electronics company Samsung hired Taiwanese university students to publish slanderous articles on the internet about Taiwanese smart phone manufacturer HTC. Taiwan’s Fair Trade Commission is currently investigating the matter and there are already reports that Samsung is admitting outright to the misconduct in its marketing strategies.

After careful deliberation, if Taiwan’s Fair Trade Committee deem Samsung’s most recent stealth marketing strategy to be illegal, it will mean Samsung paying a US$835,000 penalty.

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Haruki Murakami, the award-winning essayist and critically-acclaimed author of Norwegian Wood, Kafka on the Shore and many others, has spoken out about the recent troubles between Japan, China and Taiwan in a startlingly down-to-earth essay over on the Asahi Shinbun Digital’s culture section.

Motivated in particular by the recent news of China’s bookshops removing titles by Japanese authors, the essay focuses on the importance of cultural exchange in our societies and how, through all forms of media, we are able to communicate our very souls over seas and across borders. Read More

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