Last week, on 11 November, Ezaki Glico celebrated Pocky & Pretz Day (11/11) with the Try World Record campaign in which the snack maker hoped to gather the most tweets containing the name “Pocky” in one day thus entering the Guinness World Records.

The goal was set at 1.11 million tweets, for obvious visual reasons, and to defeat the previous “The Brand Name Most Tweeted in 24 Hours” record holder, iPhone5, which got 1.08 million tweets on its release day. And the winner is…


Pocky by a landslide! The 1,843,733 final tally doesn’t really fit in with the Pocky shape theme – unless maybe you kind of turn the 8 sideways and flip the 3 – but it handily defeated iPhone5 and earned the Guinness World Record.

On 16 November official Guinness World Records representative, Carlos Martinez, presented the certificate to Ryuta Taniguchi of Ezaki Glico at their office in Tokyo.

Congratulations to the best darn chocolate covered cookie stick making company out there. And give yourselves a hand, everyone who tweeted and helped Pocky & Pretz Day 2012 earn another World Record for Japan!

Source: Pocky, japan.internet.com via My Game News Flash (Japanese)

▼ Ryuta Taniguchi accepts the certificate from Carlos Martinez who also holds the world record for loudest tie.

▼ The celebration continues on Twitter