
Who hasn’t had a daydream about being the best in the world at something? Unfortunately, most of us have already missed our chance to set the Guinness World Record for youngest professional drummer, yet are still a couple decades away for breaking the mark for oldest competing gymnast.
Thankfully, there are accomplishments that aren’t age sensitive, such as the world record for longest relay of people feeding each other, which is exactly what a group of teamwork-minded snack food enthusiasts got together to attempt in Tokyo.
Of course, cost is a factor when you’re trying to set a food-based record, so such an endeavor would require a sponsor. This is where Glico, maker of Japan’s most popular chocolate-coated pretzel stick, Pocky, comes in. The snack maker served as organizer for the event, plus supplied the many, many boxes of Pocky and its salty corporate sibling Pretz that would be needed for practice runs and the official record attempt.
Volunteering to be one of the 252 participants was friend of RocketNews24 Sato the Reporter, who shares a last name, but not an identity, with our own correspondent Mr. Sato.
▼ Sato the Reporter
Honestly, we were a little surprised that Sato the Reporter had any interest in the event, since to put things delicately, he’s not ordinarily the most enthusiastic guy (we blame his living quarters for his often sullen demeanor). So when he actually got fired up and said, “I totally want to help set a Guinness World Record!” we figured we should send a photographer along to document this rare phenomenon.
The participants gathered in Shibuya on March 23. While the official record attempt would take place outdoors, in front of the famous statue of heartbreakingly loyal dog Hachiko, the day started with a lengthy practice session.
▼ Guinness dispatched two officiators to verify the record attempt was legit.
Feeding someone a stick of Pocky or Pretz doesn’t exactly require brain surgeon-like hand-eye coordination, nor do you need bomb squad-caliber nerves of steel to do it successfully. That said, no matter what the process, getting 250-plus people to repeat it flawlessly it easier said than done, and multiple practice attempts had to be restarted because someone dropped the ball by dropping their food.
Still, the Guinness officials weren’t going to stick around forever, and eventually it was time to head outside for the official attempt.
The participants lined up in the plaza next to Shibuya Station, then one by one, ascended the steps to the stage where they took a stick from the person in front of them, then passed another to the next man or woman in line.
The first hundred passes went off without a hitch, as one pair after the next successfully handed off their snacks.
As the group passed the 200 mark, tension began to build among the crowd. It’s hard to imagine anyone feeling much more pressure than Sato the Reporter, though, since he’d been chosen for a critical role. Assigned the 251st position in line, the solemn responsibility of the final pass rested squarely on his shoulders.
▼ Since all eyes would be on him, it’s a good thing that he was dressed nicely.
▼ Just a few more to go…
▼ Finally, Sato the Reporter steps onto the stage, and receives his Pretz stick.
▼ And now, the moment of truth….
▼ Success!
And just like that, the assembled team had earned their place in the record books, joining fellow Japanese record holders Kazuhiro Watanabe (tallest Mohawk) and Asako Kanda (largest Hello Kitty merchandise collection). Even more impressive, they actually managed to make Sato the Reporter smile, which we say is every bit as tough as setting a Guinness World Record.
Photos, video: RocketNews24
[ Read in Japanese ]

























Pocky & Pretz Day 2012 Hopes to Break World Record and More
The Results are in! Did The Pocky Day Challenge Defeat iPhone5 for Guinness World Record?
Saying “Pocky” found to make better smiles than other smile words like “cheese” and “spaghetti”
Learn how to crush walnuts with your butt from Japan’s Guinness World Record holder【Video】
The battle over 11/11 is underway in Japan: Pocky vs every other business
Japanese toilet aims to attract foreign tourists but not everybody is happy about it
End of a manga era as Weekly Shonen Jump’s circulation drops under one million
Anime fan in Japan arrested for ordering and cancelling over 4.3 billion yen in anime merch
Starbucks Japan teams up with Traveler’s Company for new stationery and goods collection
Beautiful Totoro bonsai figure needs no watering, makes soothing rain showers whenever you want
7-Eleven Japan rethinks convenience store drinks with new Grilled Corn Chilled Soup Smoothie
Kochia calling: Right now is a great off-season season to visit this beautiful Japanese park
Japanese convenience store Lawson now has stir-fried noodle-cooking robot chefs
Pokémon Center Online designates first Pokémon items that will require Japanese ID card to buy
Air-conditioned dress shirts arrive in Japan to save working professionals from sweltering heat
Tokyo’s newest viral dessert is like a Japanese parfait inside a bread bun [Taste test]
Japanese vending machine sells freshly squeezed lemon juice with a futuristic light show
7-Eleven Japan adds new chocolate fruit gummies to its sweets range, but are they worth the hype?
Studio Ghibli’s No Face twirls to sound of Spirited Away’s theme song in beautiful accessory box
Starbucks Japan opens new store inside historic seaside quarantine station near Tokyo
Live-action Princess Mononoke is coming to streaming as a live event, previews look amazing [Video]
Pokémon comes to McDonald’s Japan for new Happy Meals toys, brings every generation’s starters
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Japan now has human refrigerators inspired by Japanese vending machines
Hatsune Miku collaborates with Hokusai’s art in new Vocaloid ukiyo-e illustration series [Pics]
New Shinkansen luggage drop-off system begins in Japan, making train travel even easier
Studio Ghibli releases anime T-shirts that pay homage to one of Hayao Miyazaki’s most personal films
Family Mart opens new “Famima” flagship store in Tokyo that’s like a tourist attraction
Uniqlo looks back to the very start of Pokémon with new black-and-white pixel art T-shirts[Pics]
Japanese Shinkansen becomes an overnight hotel for three nights this summer
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Guinness World Record-breaking strawberry found in Fukuoka and it’s delicious
Japanese baseball star takes on world record with a paper plane
178 People named Hirokazu Tanaka break record for largest gathering of people with same name
107-year-old Japanese sisters are oldest twins in the world, according to Guinness World Records
90-year-old Japanese gamer grandma breaks world record, praises Grand Theft Auto 5【Video】
Japanese company sets world record for largest karinto baked sweet and yes, it looks like this
Hokkaido potato growing town sets Guinness World Record for world’s biggest croquette【Video】
Japanese love hotel makes plans to apply for Guinness World Record
Japanese elementary school students smash Guinness World Record in team skipping
Kanna Hashimoto wins Guinness World Record for getting tissues really fast
World’s fastest what now?!
BMX rider Takahiro Ikeda proves he’s more than just a pretty face, goes for “megaspin” world record
Japanese curry bread achieves new Guinness World Record at Sapporo Snow Festival
Japan’s ultimate wagyu beef bento is back, now with a Guinness World Record under its belt