Koi-Yamagata Station, nestled deep in Tottori Prefecture where few people reside, now has a bold new makeover. The once drab station, mostly devoid of staff or passengers, has been given a hot pink paint job and a heart-shaped monument for love.
After turning off Chizu Highway 373 and climbing a steep, narrow street, passengers used to be greeted to this:
But now, Koi-Yamagata Station is all made up in the spirit of love:
Reportedly only two people use this station a day and there is no staff to operate it. This means that a couple looking to spend some quality time together in private could get it here. However, trains do occasionally make routine stops at the platform, so don’t get too carried away with that special someone.
This renovation is a part of the “Love Station Project” involving four stations in various parts of Japan. Koi-Yamagata Station, Bokoi Station, Koishihama Station, and Koigakubo Station are the only ones in Japan that use the kanji character 恋 (koi) which means “love.”
Koi-Yamagata Station barely joined this group, however, originally being named Inaba-Yamagata Station. At the request of the few people who live in the area, the name was changed just before the station opened.
This project is undoubtedly influenced by the Aikoku (Love Country) Station fad that swept the nation decades ago. At the time, thousands of people traveled to the remote station of Aikoku in Hokkaido just to buy a ticket to Kofuku (Happiness) Station. Tickets with “From Love Country to Happiness” were something of a hot item.
So if you’re looking for a romantic holiday, why not pack a picnic basket and spend some quality time at Koi-Yamagata Station with the one you love. Oh, and there’s no restrooms in the station so make sure you “go” before you go.
Source: Chizu Express via Asahi Shinbun (Japanese)
Old Koi-Yamagata Station Image: Wikipedia – 股太郎侍









Fujiyamashita Station: Crushing Dreams Since 1928
My Melody and friends featured at pop-up cafe in Tokyo
Mt. Fuji’s World Heritage status provides fame for associated moe character Saori
Hang in there, Baby!: Cat clinging to wall in Tokyo caught on Google Maps
Fantasy Art: Amano Yoshitaka Art Gallery
Highest Starbucks in Japan set to open this spring in the Tokyo sky
Survey finds that one in five high schoolers don’t know who music legend Masaharu Fukuyama is
Adorable Totoro acorn key holders come with a special guest hidden inside[Photos]
Yakuzen ramen restaurant in Tokyo is very different to a yakuza ramen restaurant
Saitama is home to the best strawberries in Japan that you’ve probably never even heard of
7-Eleven Japan has a hack for creating insanely delicious potato chip rice meals
“Pepsi Ghost” brings a mysterious new flavor for Halloween in Japan
Foreign tourists in Japan will get free Shinkansen tickets to promote regional tourism
Snuggle up to a fried oyster with ingenious cushion and cover set from Japan
Japan’s super easy sweet potato spread lets you make sweet potato bread thanks to Don Quijote
The 10 most annoying things foreign tourists do on Japanese trains, according to locals
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Naruto and Converse team up for new line of shinobi sneakers[Photos]
Is Sapporio’s Snow Festival awesome enough to be worth visiting even if you hate the snow? [Pics]
Japan has trams that say “sorry” while they ride around town…but why?
Sakura Totoro is here to get spring started early with adorable pouches and plushies
Starbucks Japan unveils new sakura Frappuccino for cherry blossom season 2026
Poop is in full bloom at the Unko Museums for cherry blossom season
Now is the time to visit one of Tokyo’s best off-the-beaten-path plum blossom gardens
Playing Switch 2 games with just one hand is possible thanks to Japanese peripheral maker
Japan’s newest Shinkansen has no seats…or passengers [Video]
Foreigners accounting for over 80 percent of off-course skiers needing rescue in Japan’s Hokkaido
Super-salty pizza sends six kids to the hospital in Japan, linguistics blamed
Take a trip to Japan’s Dododo Land, the most irritating place on Earth
Archfiend Hello Kitty appears as Sanrio launches new team-up with Yu-Gi-Oh【Pics】
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Japanese otter full of personality winning hearts over Twitter
Sanrio characters Hello Kitty, Daniel, and Gudetama join in the new “Koi Dance” craze
We try Sexual Harassment Sushi, Soapland Sushi, and Ice Cream Sushi
People in Japan go crazy for Japanese koi fish with love hearts on its eyes
A Couple of Train Stations Create Their Own Cutie Gods in an Effort to Boost Tourism
How to ride Japan’s awesome Pokémon Sandshrew Train【Photos】
How to properly pronounce “Ghibli” and other fun trivia about the legendary animation studio
Japanese train station stirs up nostalgia with beautiful rural setting and one-carriage train
Just 45 Minutes From Haneda Airport, And I’ve been Flying to Okinawa like a Chump! – Six Things That Make Hachijō-jima a Hidden Gem
Tokyo Station staff share their top 10 favorite ekiben
Tokyo Revengers anime/manga takes over Tokyo Station with dozens of character posters【Photos】
Frozen Beer and Beer Cocktails – Mr. Sato Checks Out Kirin Ichiban Garden
Tokyo farewells Japan’s only double-decker Shinkansen with a special escalator at the station
Studio Ghibli releases its first-ever train jingles, to be played at one special Japanese station