Held each year on July 7, the Tanabata festival has its roots in the folktale of a young married couple, symbolized by two stars in the night sky, who toil away at their trades separately, able to meet just once a year. It’s a little like the situation in many Japanese families where the husband gets transferred by his company to another prefecture and his wife stays behind to continue her own career or look after the kids. Just replace “office workers” with “cowherd and daughter of the king of heaven” and “prefectural border” with “the Milky Way,” and you’ve got a close approximation.
The story of the two lovers finally being able to see each other has taken on a broader connotation of wishes coming true, and Tanabata is commonly celebrated by writing a wish down on strip of paper, then tying it to a stalk of bamboo.
Department stores and shopping centers usually have displays where visitors post their wishes. Since they’re then on display for others to see, you can get a glimpse of current trends by checking them out. “My family’s safety,” “success in business,” and “health” are three old-standbys of Tanabata wishes, but what else were people hoping for this year?
It’s common for students to ask for help in passing their entrance exams. This year, however, several parents doubled up on good luck by themselves making that same wish for their kids. The economic situation in Japan still isn’t all that rosy, so many parents also wrote down their hopes for their children to find steady work as soon as possible.
Elementary school-age kids, not having to worry about such worldly things yet, often write their specific dream of what they want to be when they grow up. Professional athlete is a common aspiration, particularly for soccer and baseball, Japan’s two hottest sports these days. Some also apparently want to be superheroes like Kamen Rider or the stars of popular anime PreCure. Neither one of these are as likely to pay as well as more traditional jobs like banker or engineer, but we figure we can wait at least a year before bursting these kids’ bubbles.
▼ They’ll learn the harsh truth eventually when their medical insurance application gets rejected because they filled in the blank for occupation with “magical girl.”
“I want to be rich” also made several appearances, but judging from the neat handwriting, it seems safe to say that most of these were from adults. Writing closer to what could be expected from children contained decidedly simpler material goals, such as finding coveted rare trading cards.
There are always plenty of “I want a boyfriend” wishes. This year brought a few glimpses of longer-running narratives, however, such as “I hope the guy I like and I finally start dating this year,” or “I hope the person I’m dating now and I end up getting married.”
A number of people decided to use their Tanabata wishes for something meaningful and wide-reaching. World peace was a common hope, as was happiness for all of one’s friends and family. Some deep thinkers even asked “to always be able to be a kind person.”
Several strips of paper also contained hopes for the speedy recovery of victims of the 2011 Great Kanto Earthquake. The city of Sendai, which was hit particularly hard by the quake, hosts one of Japan’s largest Tanabata celebrations, and was likely in the minds of those who wrote such wishes.
▼ Tanabta in Sendai
However, there’s no stigma about using your Tanabata wish for something that solely benefits yourself. On the other end of the spectrum from the philanthropists above, there were several impassioned pleas for tickets to concerts of popular boy bands such as Kiss My 2 Feet and Arashi. Front row tickets were especially longed for, along with currently inactive musicians making a return to the stage.
▼ Using your one wish for the year for this might seem extreme, until you realize the size of Arashi’s fan base
Hmm…you know, given that most Arashi concertgoers are young women, maybe the best thing a boy could wish for isn’t “grow up to be Kamen Rider,” but “grow up to be Arashi.”
Source: Excite News

What are Japanese teens wishing for at this year’s Tanabata Star Festival?
And the award for saddest Star Festival wish goes to…
Japanese drink maker investigates the effectiveness of tying your wishes to bamboo
Cats appear at Japan’s famous Tanabata Festival in Sendai this summer
School in Japan removes traditional Tanabata decorations for being incongruent with Christianity
Japan Extreme Budget Travel! A trip from Tokyo to Izumo for just 30,000 yen [Part 1]
Starbucks Japan releases first-ever Hinamatsuri Girls’ Day Frappuccino
Japanese drugstore sells onigiri at pre-stupid era prices, but how do they compare to 7-Eleven?
Japanese restaurant chain serves Dragon Ball donuts and Senzu Beans this spring
A whole slew of Totoro Christmas cakes are on their way to make the season extra merry【Photos】
7-Eleven Japan’s sakura sweets season is underway right now!
Osaka establishes first designated smoking area in Dotonbori canal district to fight “overtourism”
We followed Tokyo’s mystery walking map and ended up creating our own bar-hopping adventure
This is what happens when you order US$80 of extra pickles on a Burger King Whopper
Tokyo Station staff share their top 10 favorite ekiben
The 10 most annoying things foreign tourists do on Japanese trains, according to locals
Highest Starbucks in Japan set to open this spring in the Tokyo sky
Tokyo Skytree turns pink for the cherry blossom season
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s new “Cunte” contact lenses aren’t pronounced like you’re probably thinking they are
Shibuya Station’s Hachiko Gate and Yamanote Line stairway locations change next month
Yakuzen ramen restaurant in Tokyo is very different to a yakuza ramen restaurant
Starbucks Japan adds new sakura Frappuccino and cherry blossom drinks to the menu
Japan just had its first same-month foreign tourist decrease in four years
Burning through cash just to throw things away tops list of headaches when moving house in Japan
Japan’s newest Shinkansen has no seats…or passengers [Video]
Foreigners accounting for over 80 percent of off-course skiers needing rescue in Japan’s Hokkaido
Super-salty pizza sends six kids to the hospital in Japan, linguistics blamed
Starbucks Japan unveils new sakura Frappuccino for cherry blossom season 2026
Foreign tourists in Japan will get free Shinkansen tickets to promote regional tourism
Take a trip to Japan’s Dododo Land, the most irritating place on Earth
Naruto and Converse team up for new line of shinobi sneakers[Photos]
Is China’s don’t-go-to-Japan warning affecting the lines at a popular Tokyo gyukatsu restaurant?
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Visiting Asagaya Tanabata Festival, known for its spectacular displays that never fail to surprise
The top 11 Japanese summer festivals, according to travellers
What’s that emoji? Let’s take a look at Japanese culture with these texting emoticons!【Part 2】
Tohoku Rokkonsai to showcase northern Japan’s six biggest summer festivals all in one place
Lanterns Fill the Night Skies of Thailand During the Breathtaking Yi Peng Festival
At this Kyoto shrine, be careful what you wish for—and how—, because you just might get it
Haruhi Suzumiya makes surprise return with brand new song, anime video on very special day【Video】
Take bites of the Milky Way and summer with traditional, Tanabata-inspired Japanese sweets【Pics】
Dance the decades away with Travis Japan on their newly dedicated YouTube channel
Despite raging typhoon, Gion Matsuri goes on as it has for over 1,000 years【Video】
Japan has a festival where they straight-up throw dudes into a fire【Videos】
Niigata brings back mysterious cat mask festival for the first time in almost 90 years
Japan’s child-eating ogres prepare COVID-19 preventative measures for upcoming New Year’s Eve
Goodbye katanuki? Japanese festival game may go extinct thanks to the pandemic
Japanese dad supports kid’s dream of becoming a dragon that school nixed, kid changes mind anyway