Held each year on July 7, the Tanabata festival has its roots in the folktale of a young married couple, symbolized by two stars in the night sky, who toil away at their trades separately, able to meet just once a year. It’s a little like the situation in many Japanese families where the husband gets transferred by his company to another prefecture and his wife stays behind to continue her own career or look after the kids. Just replace “office workers” with “cowherd and daughter of the king of heaven” and “prefectural border” with “the Milky Way,” and you’ve got a close approximation.
The story of the two lovers finally being able to see each other has taken on a broader connotation of wishes coming true, and Tanabata is commonly celebrated by writing a wish down on strip of paper, then tying it to a stalk of bamboo.
Department stores and shopping centers usually have displays where visitors post their wishes. Since they’re then on display for others to see, you can get a glimpse of current trends by checking them out. “My family’s safety,” “success in business,” and “health” are three old-standbys of Tanabata wishes, but what else were people hoping for this year?
It’s common for students to ask for help in passing their entrance exams. This year, however, several parents doubled up on good luck by themselves making that same wish for their kids. The economic situation in Japan still isn’t all that rosy, so many parents also wrote down their hopes for their children to find steady work as soon as possible.
Elementary school-age kids, not having to worry about such worldly things yet, often write their specific dream of what they want to be when they grow up. Professional athlete is a common aspiration, particularly for soccer and baseball, Japan’s two hottest sports these days. Some also apparently want to be superheroes like Kamen Rider or the stars of popular anime PreCure. Neither one of these are as likely to pay as well as more traditional jobs like banker or engineer, but we figure we can wait at least a year before bursting these kids’ bubbles.
▼ They’ll learn the harsh truth eventually when their medical insurance application gets rejected because they filled in the blank for occupation with “magical girl.”
“I want to be rich” also made several appearances, but judging from the neat handwriting, it seems safe to say that most of these were from adults. Writing closer to what could be expected from children contained decidedly simpler material goals, such as finding coveted rare trading cards.
There are always plenty of “I want a boyfriend” wishes. This year brought a few glimpses of longer-running narratives, however, such as “I hope the guy I like and I finally start dating this year,” or “I hope the person I’m dating now and I end up getting married.”
A number of people decided to use their Tanabata wishes for something meaningful and wide-reaching. World peace was a common hope, as was happiness for all of one’s friends and family. Some deep thinkers even asked “to always be able to be a kind person.”
Several strips of paper also contained hopes for the speedy recovery of victims of the 2011 Great Kanto Earthquake. The city of Sendai, which was hit particularly hard by the quake, hosts one of Japan’s largest Tanabata celebrations, and was likely in the minds of those who wrote such wishes.
▼ Tanabta in Sendai
However, there’s no stigma about using your Tanabata wish for something that solely benefits yourself. On the other end of the spectrum from the philanthropists above, there were several impassioned pleas for tickets to concerts of popular boy bands such as Kiss My 2 Feet and Arashi. Front row tickets were especially longed for, along with currently inactive musicians making a return to the stage.
▼ Using your one wish for the year for this might seem extreme, until you realize the size of Arashi’s fan base
Hmm…you know, given that most Arashi concertgoers are young women, maybe the best thing a boy could wish for isn’t “grow up to be Kamen Rider,” but “grow up to be Arashi.”
Source: Excite News

What are Japanese teens wishing for at this year’s Tanabata Star Festival?
And the award for saddest Star Festival wish goes to…
Japanese drink maker investigates the effectiveness of tying your wishes to bamboo
Cats appear at Japan’s famous Tanabata Festival in Sendai this summer
School in Japan removes traditional Tanabata decorations for being incongruent with Christianity
A real-world Pokémon Poké Ball hotel is opening in Japan at a still-secret location [Video]
Japan’s revolving sushi restaurant king Sushiro coming to U.S. this fall with high prices, no tipping
The mystery of Port Store, the Japanese convenience store that looks like a Lawson rip-off
Tamagotchi evolves into a ring for its 30th anniversary, preorders now open
Elderly couple donates 400 million yen to erect Myaku-Myaku statue in Osaka
Japan Railways announces unlimited-ride train pass for fall travel
Lawson convenience store opens its first mobile, trailer-style location in Japan
Studio Ghibli unveils new anime calendars and diary planners for 2027
Family Mart releases Famima convenience store products nationwide, but which ones are worth buying?
One Piece Day 2026 brings new art, music, and new cast announcements
Japan’s final Penguin Suica train cards have already shipped, and when they’re gone, they’re gone
Solo travel in Japan: Hidden beer garden in Tokyo is a haven for single visitors
Japan approves foreign resident visa renewal fee increases of up to 967 percent, starts soon
Farewell Final Ceremony announced for Tokyo’s life-size Gundam statue, will stream live
Hobonichi unveils new 2027 planners, diaries and stationery with One Piece, Suica Penguin, Hello Kitty and a must-buy Mini Techo
Family Mart releases new Human Made Cup Noodle in Japan, with freebies for Nigo fans
Hikaru Utada sings new song in Shinkansen commercial for Japan’s Supreme Class cabins
Mister Donut releases new doughnuts that look and taste like Japanese sweet potatoes
12-year-old British girl who went missing in Tokyo found safe after visiting anime sites around Yokohama
7-year-old boy left behind on Mt. Fuji by his own dad
Sushi Bus: Japan’s first conveyor-belt bus lets you eat sushi while sightseeing around Tokyo
Pokémon Center Online designates first Pokémon items that will require Japanese ID card to buy
Japanese toilet aims to attract foreign tourists but not everybody is happy about it
New Japanese vending machine at Shinkansen station sells cups of ice on platform
Study finds hundreds of people in Indonesia legally named after Naruto, Inuyasha, other anime stars
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Visiting Asagaya Tanabata Festival, known for its spectacular displays that never fail to surprise
The top 11 Japanese summer festivals, according to travellers
What’s that emoji? Let’s take a look at Japanese culture with these texting emoticons!【Part 2】
Lanterns Fill the Night Skies of Thailand During the Breathtaking Yi Peng Festival
Tohoku Rokkonsai to showcase northern Japan’s six biggest summer festivals all in one place
At this Kyoto shrine, be careful what you wish for—and how—, because you just might get it
Haruhi Suzumiya makes surprise return with brand new song, anime video on very special day【Video】
Take bites of the Milky Way and summer with traditional, Tanabata-inspired Japanese sweets【Pics】
Despite raging typhoon, Gion Matsuri goes on as it has for over 1,000 years【Video】
Dance the decades away with Travis Japan on their newly dedicated YouTube channel
Japan has a festival where they straight-up throw dudes into a fire【Videos】
Japan’s child-eating ogres prepare COVID-19 preventative measures for upcoming New Year’s Eve
Niigata brings back mysterious cat mask festival for the first time in almost 90 years
How Kyoto’s shrine of severing ties helped our reporter escape from a “black company”
Goodbye katanuki? Japanese festival game may go extinct thanks to the pandemic