
As if today being a Monday wasn’t depressing enough, media outlets are reporting that the air quality and visibility in China’s capital city has become so bad that the state has begun televising live footage of sunrises on enormous screens ordinarily used for advertising. That’s right: with the real thing now almost completely hidden behind a thick layer of smog, people are actually watching nature on TV.
The smog, which is thought to mostly come from neighbouring Hebei Province – home to vast numbers of coal-burning factories and processing plants that serve the city – tends to worsen during winter as the air becomes still and demand for power increases. This year, however, residents have started complaining that the smog is so bad that they struggle to see even tall buildings at the opposite end of the street, let alone the distant sunrise.
With the air quality so poor, the state has begun using the large commercial screens installed in locations such as Beijing’s Tiananmen Square to broadcast footage of the sun as it rises, with citizens, deprived of the real thing, reportedly “flocking” to see it.
▼ This video, complete with creepy robotic narrator, shows how dire the situation is
It’s not just the lack of a decent view, though, that people – including those at the World Health Organisation – are concerned about: the air that Bejing’s citizens have no choice but to breathe day in, day out has been proven to be hazardous to their health, with levels of toxins way above safe levels. The Chinese government is allegedly taking steps to improve the situation by clamping down on its most polluting factories, but as China continues to expand at an unprecedented rate there are concerns that clean air, and with it clear skies, are still quite some way off.
Update: Tech in Asia reports that the situation in China may not be quite s it seems. Although Mail Online quotes numerous Beijing residents and accurately reports WHO’s findings and worrying air pollution data in its original article, other sources suggest that the images of sunrise used on the screens in Beijing are, in fact, part of an ad campaign – for which the screens were originally intended. In short, the air quality in China’s capital city may well be so poor that the sunrise is near impossible for residents to see this winter, but the Chinese government most likely hasn’t resorted to giving the people a digital version of nature . At least not yet!
Source: Mail Online via Business Insider
Video/images: YouTube Newsclips247

Measure Asia’s Air Pollution with a Map Based on the Length of Your Nasal Hair!
Days of thick smog leave Shanghai residents gasping for fresh air
China to remove six million cars from its roads in an effort to make city air breathable again
Why you should be adding Calpis to your beer in Japan
Are 500-yen noodles at Akihabara Ramen Center a great find or cheap miss?
Studio Ghibli adds new anime tumblers to its cool streetwear brand in Japan
Peko-chan Milky Time Cafe opens in Chiba and we go to check out all of the pastries and merch
Starbucks Japan releases new My Fruit³ Frappuccino at only 34 stores around the country
Japan’s Mos Burger creates tempura rice bowl bento boxed lunch burger, but not for its menu
This Japanese vending machine doesn’t sell drinks, but you can buy drinks through it
Mister Donut wows matcha lovers in Japan with new Dora Matcha doughnuts
We go on a whirlwind tour of Asia’s night markets without stepping foot on a plane
A hidden coffee gem: We indulge in a decadent coffee float at a Starbucks Reserve Bar
Train station platform ramen store closes its doors on half a century of history in Tokyo
Japanese onsen egg maker from 100-yen store Daiso needs to be on your shopping list
Cherry blossoms begin blooming in Japan with record-early starts for sakura season
Studio Ghibli adds new Mother’s Day gift sets to its anime collection in Japan
Tokyo government organizes food truck event to clear out delinquent/homeless teen gathering area
The next time you’re feeling stressed out, you could relax on a Pokémon Psyduck chair from Japan
Nine amazing off-the-beaten-path cherry blossom spots in Japan for yaezakura and shidarezakura
When will the cherry blossoms reach full bloom in Japan this year?[Forecast]
7-Eleven Japan’s giant fried chicken skewer would be too big to eat, so it’s really for cuddling
Starbucks Japan unveils new sakura cherry blossom collection for hanami season 2026
Studio Ghibli releases Catbus pullback keychain that runs like the anime character
Nine great places to see spring flowers in Japan, as chosen by travelers (with almost no sakura)
Starbucks Japan releases first-ever Hinamatsuri Girls’ Day Frappuccino
Japan’s cherry blossom season predicted to start earlier than we’d thought, especially in Tokyo
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says