
There’s a lot that I love about summer. The additional hours of daylight, awesome fireworks festivals, and the chance to wear a summer kimono are all big plusses in my book.
Still, even I have to admit Japan can get uncomfortably hot at this time of year. A cold beer or cup of sake are both refreshing ways of beating the heat, but there are times when chilled alcohol isn’t an option, such as when I have non-drinking related work to do and/or am already hung-over.
So in order to stay both sober and cool, I eat as much watermelon as I can every summer. And while I don’t think Japanese chain Bagel & Bagel designed their new watermelon bagel just for me, I figured I’m still in the target demographic, and decided to try it out.
While there’s not much variety in the chain’s name, Bagel & Bagel actually has a pretty varied menu, with items such as muffins and cream cheese. Bagels are of course their (ring-shaped) bread and butter. Like a lot of Japanese restaurants and snack makers, the chain regularly spices up their product lineup with limited-time specials, which this summer includes the Suika Bagel (suika being Japanese for “watermelon”).
According to Bagel & Bagel’s press release, only a limited number of the Suika Bagels are available each day. Still, the branch inside the Lumine department store attached to Yokohama Station had plenty in stock when we stopped by on a Saturday a little before 2 in the afternoon.
▼ Some of Bagel & Bagel’s other offerings
There are tables for customers to sit and eat at, but since they were all full when the cashier rang us up, we opted to get our 190-yen (US $1.88) Suika Bagel to-go rather than wait for a seat to open up.
As we unwrapped the bagel, there was a faint but inviting scent of watermelon, a result of the fruit’s juice that Bagel & Bagel mixes into the batter.
Personally, I’ve always been a big fan of seedless watermelon, since I don’t like having to watch out for seeds as I chew, spit them out, or in general do anything that slows down the process of eating more watermelon. For aesthetic purposes, the Suika Bagel does have little black dots mixed in with the dough, which had me worried until it became clear that they’re actually chocolate chips.
▼ Swallow as many as you like. A cocoa plantation won’t grow inside your stomach.
But while the Suika Bagel certainly looks the part, if you were blindfolded and took a bite, you wouldn’t mistake it for a slice of watermelon. There’s a mild and pleasant fruitiness to it, and while it’s pretty sweet by bagel standards, even the chocolate chips don’t pack quite the punch we’d expected from looking at them.
Perhaps knowing that some people might be looking for a more intense flavor experience, Bagel & Bagel also recommends slicing the Suika Bagel and adding either coconut milk or almond jelly, called annindofu in Japanese. Taking their advice, we ran to the store for a pack of the latter.
Almond jelly is eaten chilled, and the extra moisture it imparted brought the sensation a little closer to that of real watermelon. We can’t really say the flavor of the almond jelly and the Suika Bagel do much to blend together, though. What you get is closer to the flavor of the bagel chasing after its more flavorful condiment, giving you two enjoyable, if disconnected, tastes.
Judged as what it is though, instead of a fruit or a dessert, this isn’t a bad bagel at all. It’s tasty, and a good choice if you’re looking for something different or a little more decadent than, say, Bagel & Bagel’s 11-grain bagel made with rye and sorghum. Just make sure to save some room for some actual watermelon later if that’s what you’re really craving.
Related: Bagel & Bagel
Photos: RocketNews24











Watermelon mousse cake sounds too good to be true, but it’s real and in our office 【Taste-test】
Wasabi and sashimi bagels on sale now in Japan! We buy some and invent the Japanese dip sandwich
Move over square watermelons – Japan now has square watermelon bread!
What do our Japanese writers think about putting lemon juice on watermelon?
Can we pick out the expensive Japanese watermelon in a blind taste test?
Studio Ghibli adds new Jiji’s baby plush toy to its anime merchandise range in Japan
Studio Ghibli releases new Kiki’s Delivery Service Jiji music box for anime fans
Over 1,400 cities in Japan see foreign population rise, total populations drop in new statistics
Starbucks Japan unveils new Kyoho grape drinks for a taste that’s quintessentially Japanese
7-Eleven Japan adds new doughnut-like tonkotsu ramen fried chicken to its hot food section
Japan’s new beer glass is designed to force you to drink…water [Video]
Stray cats almost became classified as an invasive species in Japan but the change was overturned
This beautiful rural Japan river is a great alternative to touristy summer retreats [Photos]
New Japanese vending machine at Shinkansen station sells cups of ice on platform
This awesome Japanese arcade chain has crane game coaches to help you win prizes
Pokémon Center Online designates first Pokémon items that will require Japanese ID card to buy
Japanese toilet aims to attract foreign tourists but not everybody is happy about it
Anime fan in Japan arrested for ordering and cancelling over 4.3 billion yen in anime merch
Starbucks Japan teams up with Traveler’s Company for new stationery and goods collection
Beautiful Totoro bonsai figure needs no watering, makes soothing rain showers whenever you want
End of a manga era as Weekly Shonen Jump’s circulation drops under one million
Kochia calling: Right now is a great off-season season to visit this beautiful Japanese park
7-Eleven Japan rethinks convenience store drinks with new Grilled Corn Chilled Soup Smoothie
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Japan now has human refrigerators inspired by Japanese vending machines
Hatsune Miku collaborates with Hokusai’s art in new Vocaloid ukiyo-e illustration series [Pics]
New Shinkansen luggage drop-off system begins in Japan, making train travel even easier
Studio Ghibli releases anime T-shirts that pay homage to one of Hayao Miyazaki’s most personal films
Air-conditioned dress shirts arrive in Japan to save working professionals from sweltering heat
Japanese Shinkansen becomes an overnight hotel for three nights this summer
Cup Noodle unveils first-ever cold-water instant ramen in Japan
99-year-old woman rescued while attempting to climb Mt. Fuji
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
How to make Starbucks Japan’s new Watermelon Frappuccino taste even more watermelony
Is Starbucks Japan’s first-ever nationwide Watermelon Frappuccino the hit drink of summer?
Starbucks Japan releases first-ever nationwide watermelon Frappuccino, and it’s a summer stunner
Summer sweetness arrives at Krispy Kreme Japan as colorful watermelon and lemon shaped doughnuts!
Japan now has an alcoholic popsicle that’s not banned for children
Daiso can help you beat the heat this summer with DIY fruity Suika and Melon Bars【Taste test】
Awesome treehouse café in Yokohama satisfies our longing for bagels, beer, and nature
Watermelon soup? We test out a strangely alluring recipe from Ajinomoto【Recipe】
7-Eleven Japan adds a new watermelon smoothie to its convenience stores…but is it worth the hype?
Is McDonald’s Japan’s new watermelon frappe worth your yen?
Japan’s Capylympics capybara watermelon eating contest brings new challengers and threepeat quest【Pics】
7-Eleven’s reverse-colored watermelon popsicle might be the crazy snack we all need this summer
We try a Le Lectier, the highest-quality European pear available in Japan【Taste Test】
23 flavors, five top recommendations for the wide world of Kikkoman soy milk【Taste test】
Krispy Kreme Japan releases new fruit doughnuts…that taste better cold
Taste-testing the Strawberry Mango Oolong Tea at Starbucks Taiwan