
With just a few weeks to go until its launch in Japan, Nintendo has begun streaming an introductory ad for its new, analogue nub-toting 3DS.
Check out the video in full after the jump.
Due to go on sale in Japan from October 11, the New Nintendo 3DS and its larger sibling, the New Nintendo 3DS LL, boast not just a more powerful processor but feature two additional shoulder buttons and – after nearly a decade of consumers asking for one – a miniature analogue stick on the right side of the console, which can be used to perform actions such as moving an in-game camera. The portables also feature an improved 3-D display, allowing players to view their screen from a wider range of angles without the image blurring.
Here’s Nintendo’s ad in full:
▼ Camera control is finally just a grey nub away!
▼ Nintendo’s NFC “Amiibo” figures will be a big part of the new console
▼ Sadly not available for the larger model, interchangeable faceplates will be available for New 3DS at launch. These wood-effect ones look gorgeous.
The New Nintendo 3DS and 3DS LL will retail for 16,000 yen (US$150) and 18,800 yen, respectively. As with previous 3DS models, the handhelds will, sadly, be region locked, so unless you happen to live in Australia or New Zealand where the console will launch on November 21, those outside Japan will have to wait until next year to get their hands on the new portable.
Source/screenshots: YouTube – Nintendo Public Channel




Is the New Nintendo 3DS worth the purchase? Early adopters in Japan share their thoughts
Nintendo Announces Two New Colours of 3DS XL for Japan
Nintendo announces end of repair support for 2DS, New 3DS, and New 3DS LL systems
Hulu Japan announces upcoming video app for Nintendo 3DS systems
Sorry Japan, this Yoshi-themed 3DS XL is just for North America and Europe
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Two food hacks take Japan’s convenience store fried chicken to amazing new sandwich heights
A Kyoto factory vending machine sells gourmet mystery meals at bargain prices
This classroom is not for kids: We went back in time at the elementary school pub!
One Piece’s Luffy spent years of manga’s publication without saying a word to one of his nakama
Make restaurant quality food at home with Japanese restaurant Kitchen ABC’s vending machine
Japan now has a special desk for people who work at home with a pet cat[Photos]
Fading Tokyo – Searching for signs of the Showa era as local neighborhoods evolve[Photos]
Japan’s 10 best singing voices as chosen by people in the industry
Starbucks Japan has a secret coffee press service that not many people know about
Famous Tokyo cherry blossom spot installs view-blocking screens to fight overcrowding[Video]
Tokyo’s best museum for foreign travelers finally reopens after being closed for four years
Pokémon lacquerware series expands for Year of the Horse with new handcrafted design[Video]
Uniqlo announces new T-shirts for One Piece, Naruto and more for manga publisher’s 100th birthday
Picturesque Tokyo park plays host to millions of flowers and soap bubbles this spring
Tokyo subway and almost all Tokyo train lines now accepting credit card tap payments
Totoro and Calcifer become little light-up lanterns for Ghibli-style excursions or at-home decor
Train station platform ramen store closes its doors on half a century of history in Tokyo
Starbucks Japan releases new My Fruit³ Frappuccino at only 34 stores around the country
Studio Ghibli releases Catbus pullback keychain that runs like the anime character
Krispy Kreme releases Super Mario doughnuts in Japan for a limited time
Japanese onsen egg maker from 100-yen store Daiso needs to be on your shopping list
Starbucks Japan unveils new sakura cherry blossom collection for hanami season 2026
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Nintendo announces new “2DS” portable, Wii U deluxe gets a price cut
Fighting too hard? Super Smash Bros 3DS players in Japan are reporting broken slide pads
Nintendo announces eReader system for children’s books on 3DS
New Nintendo 3DS system headed west in February
3DS games popping out and running away? Cyber Gadget has the solution!
Awesome retro faceplate turns your New Nintendo 3DS into an old-school Game & Watch
Nintendo’s new Super Famicom-themed 3DS is a blast from its awesome past
Newsflash: Attack on Titan 3DS game to get North American release?
How does Hyrule Warriors Legends on the New Nintendo 3DS stack up against other versions?【Video】
The original Pokémon games are coming to Nintendo’s 3DS Virtual Console early next year!
Nintendo announces end of online service for 3DS, Wii U
If Playboy made games consoles: Cute but cumbersome bunny ear covers for Nintendo 3DSLL
Nintendo out to squeeze our wallets dry with orange and turqoise 3DS LL Limited Packs
Hands on with the new Nintendo 2DS: Plenty of bang for not many bucks
Pokemon + Nintendo, Limited Edition Charizard 3DS XL Only Available For Lottery Winners in Japan
Nintendo announces last day of online service for 3DS and Wii U, coming this spring
Limited-Edition Pikachu Yellow Nintendo 3DS XL Coming to Japan in September