
A while back, we took a look at an odd online retailing episode when a Japanese customer ordered a single persimmon from Amazon Japan. Sure, it was weird enough to find out that Amazon sells produce, not to mention that you can purchase it in individual pieces. What really got our attention, though, was the comically oversized box it shipped in.
But just when we thought the company’s packaging couldn’t get any crazier, we received our most recent order from Amazon. What’d we order? Cardboard boxes. How’d they ship it? Inside six more cardboard boxes!
The RocketNews24 office can get a little cluttered sometimes, what with all of the PCs, cameras, and PaRappa the Rapper toasters that go into the making of our website’s articles. Too much clutter can make it hard to get work done, though, so we went on Amazon and ordered some cardboard boxes. Being the high rollers we are, we decided on some fancy ones with lids. They come three to a pack, and since we figured nine would get the job done, we ordered three sets.
Not long after we’d clicked to finalize our order, the Amazon deliveryman came knocking on our door. We’ve come to expect such speedy service from Amazon, but what we weren’t expecting was how they’d packaged our order.
For a company as high-tech as Amazon, you might imagine that all of their orders get boxed by highly advanced robots. There was no mistaking how this behemoth came into being, though. Some employee at the packing center took three rectangular boxes, lined them up, and taped them together by hand like some kind of paper-based Dr. Frankenstein.
Even the delivery guy was shocked. “I’ve been working at Amazon for a long time, but I’ve never seen anything like this!” he told us excitedly.
Now that we knew how rare it was, we couldn’t help but take a few pictures of it
Eventually, though, we had to open it up to get our order out. So we cut open the top, and what did we find?
More cardboard boxes!
Like we said, the cardboard boxes we’d ordered come in packs of three. The individual boxes aren’t shrink-wrapped together, though. Instead, they each ship inside of another box.
▼ They’re like the matryoshka dolls of packaging.
Look, Amazon, we like you a lot. We’re impressed by your cool elevators and outside-the-box, inside-the-goat methods of solving problems. We also appreciate the generosity of this “buy nine get six free” cardboard container deal, and we’re sure Mr. Sato is going to just love his new Maginot Line of box forts.
But maybe, just maybe, it’s time to think about cutting back on the amount of packaging you ship your products in.
▼ We could really go for some PaRappa toast right now, but we can’t make any because that’s now a load-bearing toaster.
Photos: RocketNews24
[ Read in Japanese ]










Is Amazon Japan’s lowest-rated Shiba Inu tissue cover a good boy?
Japanese netizen dons perfectly-sized box, becomes four-legged cardboard nightmare
With time and effort, a Japanese candy box becomes a ship sculpture worthy of its naval packaging
Amazon Japan adds regulations for deliveries to prisons, the internet wonders why
We open a mysterious package from China, unveil a cheeky surprise
Tsujihan sushi bowl restaurant goes viral with foreign tourists, but is it worth the hype?
7-Eleven Japan’s cooked-in-store takoyaki is here! How does it fare against the street food king?
New Kyoto Converse sneakers celebrate Japan with traditional kimono fabrics for your feet
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Tifa’s Final Fantasy VII bar is going to pop up in real-world Tokyo
Studio Ghibli launches huge new anime movie T-shirt collection with special design details
Japanese convenience store gives away free ice cream with creative ad at Shinjuku Station
Boro the Caterpillar anime now showing at the Ghibli Museum in Tokyo 【SoraReview】
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Burger King Japan launches King Fusion, and the possibilities are endless (and delicious)
Japan’s awesomely beautiful Alpen Route snow corridor is now open
Brand-new Pokémon manhole covers coming to help the recovery of a disaster-stricken part of Japan
Studio Ghibli croquettes not to eat, but to keep your stuff in, going on sale in Japan[Photos]
Pokémon hot spring footbath opening in Japan this spring
Secret staff cafeteria in Tokyo is a hidden gem you won’t find in travel guides
Move aside, convenience store egg sando – there’s a better version of the iconic sandwich in Japan
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Wisteria season starts early with blooming of Japan’s Great Wisteria in its beautiful garden
Japan now has a special desk for people who work at home with a pet cat[Photos]
Japan’s best conveyor belt sushi restaurant of seven years ago has now, finally, come to Tokyo
Famous Tokyo cherry blossom spot installs view-blocking screens to fight overcrowding[Video]
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
We put together a 10-yen (US 8-cent) outfit on Amazon Japan…and problems ensued【Photos】
Amazon Japan responds to man’s tweet about his furry online purchase, internet is in love
Amazon Japan’s lowest-rated beckoning cat good luck charm is full of lies, might be cursed【Pics】
Japan’s worst Amazon deliveryman caught in the act【Video】
Detective Pikachu plush arrives in mysterious packaging【Photos, video】
We buy the lowest-rated sexy pillow on Amazon Japan
“Solid Sato” sneaks into Starbucks under cover of cardboard box, Metal Gear-style 【VIDEO】
For just 5 yen, Amazon Japan’s cheapest possible outfit will have you looking like 0.04 bucks!
Amazon Japan opens dedicated “Cat Store,” offers more than 26,000 items to pamper your puss with
How to make money with Amazon Japan’s lowest rated, one-yen hat
Our Japanese reporter tries a top-rated face mask on Amazon in the U.S.
We bought the latest in low-rated fitness technology from Amazon: the Nejirunba
Testing Amazon Japan’s lowest-rated Screaming Pot【Video】
Amazon is opening a brick-and-mortar bar in Tokyo, giving us a reason to leave our homes
We try Amazon’s lowest rated posing mannequin, but it wasn’t the doll that was one star