
Following in the footsteps of Kobayashi City in Miyazaki Prefecture, Gifu Prefecture’s Seki City has recently released its own quirky PR video. This ad, however, focuses on the city’s contribution to daily life with an important product that the city is famous for rather than emphasizing any local accent. Judging by the bizarre scene in the photo above, can you guess what Seki City is famous for producing? Here’s a hint: This video is shear madness!
Give the video a watch yourself, or scroll down for our brief description and screenshots.
The advertisement begins with a rather loving scene set to touching music of a mother preparing a meal in the kitchen. However, something’s not quite right as she raises her hand to begin chopping a carrot…minus a knife!
▼ Props to her for managing to keep a face of serious determination, however.
This bizarre spectacle is followed by even more surreal scenes, including the following:
▼ A middle-aged man is standing in front of his bathroom mirror–apparently about to rip off his stubble with tape!
▼ What on earth is this stylist doing biting a client’s hair with his teeth…?
▼ Idol handshake events have never looked this creepy.
▼ But this wedding scene looks kind of fun, actually.
Finally, we get a glimpse of each person going about their business with the following short message overlaid:
Have you figured out what Seki City is famous for making yet? According to this ad, Seki is Japan’s No. 1 City of Blades! Seki was famous for its swordsmiths during Japan’s feudal era, and while we’re not entirely clear if it’s still the largest producer of bladed objects in Japan by volume or what, but apparently it’s associated enough with all manner of sharp, pointy things that it warrants this title.
Despite the odd manner in which the city went about its PR mission, we’ve got to say, the ad is a bit endearing in its strangeness. Be sure to think about Seki the next time you use any type of product with a blade!
Source/images: YouTube/Seki Koshiki Channel
[ Read in Japanese ]










Foreign tourists in Japan eat far more rice than previously thought, according to new data
Kyoto receives more foreign tourists than ever before, but fewer visitors say they’ll return
Starbucks Japan unveils new coffee drinks… for people who don’t drink coffee
JR releases prediction of peak Shinkansen crowdedness for Japan’s Obon travel season
Starbucks Japan unveils exclusive new Frappuccinos limited to three regional areas
Foreign tourists in Japan eat far more rice than previously thought, according to new data
Kyoto receives more foreign tourists than ever before, but fewer visitors say they’ll return
Starbucks Japan unveils new coffee drinks… for people who don’t drink coffee
JR releases prediction of peak Shinkansen crowdedness for Japan’s Obon travel season
Starbucks Japan unveils exclusive new Frappuccinos limited to three regional areas
Life-size Legendary Pokémon Mega Rayquaza digitally greeting travelers at Tokyo train station [Vid]
Maximum entry fee for sento public baths in Tokyo increases slightly for adults next month
Official Final Fantasy beers are going on sale in Tokyo this month, giant Aetheryte appearing too
Sanrio’s newest item looks like dog butt, exactly like it’s supposed to [Photos]
Starbucks Japan releases new “Afterword” collection that gives coffee waste a second life
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Japanese Shinkansen becomes an overnight hotel for three nights this summer
New Shinkansen luggage drop-off system begins in Japan, making train travel even easier
99-year-old woman rescued while attempting to climb Mt. Fuji
Which country’s foreign tourists spend the most money per-person in Japan? Hint: Not the U..S. or China
Starbucks Japan releases a miniature display rack so you can create your very own store at home
Giant Evangelion Spear of Longinus to be installed at Japanese train station with Eva art trains
Face lettuce appears in Japan, with the face of Death Note’s Light Yagami, but why?
Kodama Shinkansen trains on popular Japan route get a whole new look this winter
Pokémon Card Stores requiring facial recognition scans for entry in Japan in latest anti-scalper move
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Japan now has human refrigerators inspired by Japanese vending machines
Hatsune Miku collaborates with Hokusai’s art in new Vocaloid ukiyo-e illustration series [Pics]
Japan triples departure tax, foreign tourists and locals now must pay more to leave country
Studio Ghibli releases anime T-shirts that pay homage to one of Hayao Miyazaki’s most personal films
Family Mart opens new “Famima” flagship store in Tokyo that’s like a tourist attraction
Uniqlo looks back to the very start of Pokémon with new black-and-white pixel art T-shirts[Pics]
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Life-size Legendary Pokémon Mega Rayquaza digitally greeting travelers at Tokyo train station [Vid]
Maximum entry fee for sento public baths in Tokyo increases slightly for adults next month
Official Final Fantasy beers are going on sale in Tokyo this month, giant Aetheryte appearing too
Sanrio’s newest item looks like dog butt, exactly like it’s supposed to [Photos]
Starbucks Japan releases new “Afterword” collection that gives coffee waste a second life
Katana of one of Japan’s most famous swordsmen goes on display to help Kumamoto earthquake victims
Japan has a maid hotel you can stay in, and it’s now taking reservation applications
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
McDonald’s Japan goes viral for Samurai Mac burger hack
Japan’s expensive “phantom” melon is so exquisite it sells out in just 12 hours
Pokémon Card Stores requiring facial recognition scans for entry in Japan in latest anti-scalper move
Tokyo Pokémon Center announces reopening after months-long closure following stabbing death
McDonald’s Japan reveals new Pokémon collaboration range, covering McNuggets and lucky bags
Studio Ghibli Laputa figure looks like it’s really flying thanks to cool visual trick