
We sent our reporter to a shop in Nara where you can dress as a noble from the Nara period (AD 710-794) and even stroll around town in your costume!
Before Tokyo or Kyoto, Heijo-kyo, otherwise known as modern-day Nara, was the capital of Japanese civilization between approximately AD 710–794. And now, through the newly opened Shozoku Sanpo 710 [“Costume Walk 710”] shop located in the heart of Nara City, you can experience what it would have been like to dress as an aristocrat during those bygone days.
While kimono rental shops are quite common in Japan, it’s rare to find a place offering clothing characteristic of the Nara period of Japanese history, which is also known as Tenpyo clothing [天平衣装]. The term “Tenpyo” denotes the specific years between AD 729–749 under the reign of Emperor Shomu-tenno, which were also the years when the giant Buddha statue of the Todai-ji temple complex was nearing completion. Nowadays, “Tenpyo” can often be used interchangeably with “Nara period,” which is why clothing distinctive to the Nara period is referred to as Tenpyo clothing.
The people running Shozoku Sanpo 710 have thoroughly researched ancient Japanese clothing and faithfully recreated authentic garb based on contemporary literature and art from the Nara period. Our reporter Masami, whom we sent to check out the new store, was incredibly pleased with this particular style of dress as it was very easy to move around in, unlike the 12-layered junihitoe kimono worn by court ladies of the subsequent Heian period (AD 794-1185). Furthermore, as she notes, the shop offers a full line of choices for men, women, and children, so you can enjoy the experience with friends, your significant other, or your entire family to boot!
The shop is just a few minutes’ walk from Kintetsu Nara Station and is located on the first floor of the Kiratto Nara shopping center. As a sign of its authenticity, Shozoku Sanpo 710 is even endorsed as an official shop of the Ancient Nara Tenpyo Festival, which recreates the atmosphere of ancient Nara with a procession in period clothing and other traditional events, by the festival’s executive committee.
You can mix and match your costume from various pieces of clothing found within the shop. Take some time to choose the perfect colors that suit you from dozens of vivid hues. The staff at hand are also happy to assist you if you’re having trouble deciding on which colors will match you best. In fact, Masami had some trouble narrowing down the choices, but she eventually settled on an outfit composed of a pink top and a blue skirt.
At this point, you may be wondering about the total cost of this experience. The prices actually range depending on which services you want. If you’d like to simply dress up in the shop and take some pictures there, it’s 1,000 yen (US$8.26) for men, women, and children alike. If, however, you’d like to take a one-hour stroll around the city after dressing in your new-ancient garb, the cost is 2,500 yen ($20.65) for men and boys and 3,000 yen ($24.78) for women and girls. These prices are quite reasonable by our reporter’s estimates, so you can be sure to enjoy the experience without worrying about bankrupting your trip.
Although putting on a modern kimono can take a painfully long time, it took no more than a few minutes for our reporter to finish dressing in her costume. Even her hair, fashioned using a clip accessory to mimic the style of the Nara period, took only a short time to prepare, so she had plenty of time to enjoy sightseeing around the vicinity. The shop also lent her a sashiha, or a fan-shaped object which was used to conceal the faces of nobles, to take with her on her venture. Men are similarly lent a shaku, which is a type of ritual baton as seen in the photo below.
▼ This mystery male traveler with our reporter also looks quite dapper in his period clothing while posing next to Nara’s mascot Sento-kun.
Once she both looked and felt the part of a Nara period noble, it was time to explore the town. One of the great things about Nara is that pretty much anywhere you go is perfect for taking commemorative photos of your trip. Masami certainly took advantage of this fact by walking only two minutes from the shop to the ancient Kofuku-ji temple complex to get her first portraits of the day. Besides housing several treasures such as a priceless statue of an Asura [a Buddhist demigod/fighting demon], the complex is also the site of Sarusawa Pond, which was made infamous by the Legend of Uneme. This tragic story tells the tale of a court lady who became depressed after the emperor supposedly fell out of love with her and subsequently drowned herself in the pond.
▼ The best picture by the pond that visitors can probably get is to stand with the five-storied pagoda in the background.
If you have access to a car, our reporter also recommends taking an approximately 15-minute drive from the shop to pose in front of several reconstructed structures of Heijo Palace, also known as the Nara Imperial Palace. You can’t get much closer to the past while dressed in ancient clothing than by doing that!
On a final note, Masami cautions that Shozoku Sanpo 710 does NOT lend shoes for you to wear, so please come prepared with some kind of footwear that would be fairly inconspicuous with your outfit.
The opportunity to dress as a Nara period aristocrat is an unforgettable experience that everyone who’s visiting Japan’s ancient capital should take advantage of. Don’t miss this chance during your next trip to Nara!
Shop information
Name: Heijo-kyo Tenpyo-sai Official Shop Shozoku Sanpo 710 / 平城京天平祭Official Shop 装束散歩710
Address: 101 Kiratto Nara, 3-1 Hashimoto-cho, Nara-shi, Nara-ken
奈良県奈良市橋本町3の1 きらっ都奈良101
Hours: 11 a.m.-5 p.m.
Closed: Tuesdays
Official Twitter
All images © RocketNews24
[ Read in Japanese ]












Sanrio Character Poll announces winners, Hello Kitty absent from top 10 in many countries
Tokyo has only two barley tea makers, and we visited one to see how mugicha is made
Live-action Spirited Away stage play announces world tour with first-ever U.S. and Canadian dates
Sleep at Hoshinoya Nara Prison, one of the most unique hotels in Japan
Studio Ghibli combines anime and craftsmanship in new Totoro and Jiji Gobelin tapestry bags
Sanrio Character Poll announces winners, Hello Kitty absent from top 10 in many countries
Tokyo has only two barley tea makers, and we visited one to see how mugicha is made
Live-action Spirited Away stage play announces world tour with first-ever U.S. and Canadian dates
Sleep at Hoshinoya Nara Prison, one of the most unique hotels in Japan
Studio Ghibli combines anime and craftsmanship in new Totoro and Jiji Gobelin tapestry bags
Speed trap camera stolen from Saitama Police while in use
We try out the joys of Japan’s kakuuchi wine vending machine
Why you shouldn’t feel guilty about using manga for studying and the top series for learning
Japan’s new pettably fuzzy cat-shaped earbud chargers meow to let you know their status[Video]
Blind Tokyo commuter explains the easiest place for him to stand while riding the train
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan launches first overnight Shinkansen bullet train between Tokyo and Osaka this summer
Family Mart Japan installs red-eyed “Monster Wolf” to keep bears away from convenience store
Starbucks Japan creates special drink bottle bags, adorable stickers for all 47 prefectures[Pics]
Starbucks Japan reopens Shinkansen platform store after redesigning it for speed
Pikachu brings electric style to brand-new Pokémon G-Shock watch featuring every stater trio
Japanese sweets brand creates new drinkable Cigare and we’re totally here for it
Japanese man’s gross conveyor belt sushi social media prank video gets him a 500,000-yen fine
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Studio Ghibli store Donguri Republic announces opening of first-ever store in America
New Japanese overnight train coming to connect Tokyo with Tohoku in sleep-travel style
Uniqlo reveals third round of massive 100-year-anniversary manga T-shirts for Jump’s Shueisha
Even at twice regular Daiso price, this handy item is still great for summer travel in Japan
Japanese sweets shop sells an ohagi so exquisite it sells out by noon
New official Ghibli anime food cookbook will teach you how to make Ponyo’s ramen and more
Forget Tokyo go-karts – there’s a new way to sightsee on four wheels in Japan
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Speed trap camera stolen from Saitama Police while in use
We try out the joys of Japan’s kakuuchi wine vending machine
Why you shouldn’t feel guilty about using manga for studying and the top series for learning
Japan’s new pettably fuzzy cat-shaped earbud chargers meow to let you know their status[Video]
Blind Tokyo commuter explains the easiest place for him to stand while riding the train
Pikachu brings electric style to brand-new Pokémon G-Shock watch featuring every stater trio
Mt Fuji installs new emergency shelters ahead of the 2026 climbing season
Taco Spaghetti appears in Japan, and our taco fan rushes to try it[Taste test]
Live-action Persona adaptation to be produced by Netflix, probably not set in Japan
Krispy Kreme Japan releases new fruit doughnuts…that taste better cold
Japanese man’s gross conveyor belt sushi social media prank video gets him a 500,000-yen fine
The adorable, delicious joy of the Totoro cream puff gift box[Taste test]
New live-action Pokémon adaptation announced for Pokémon Unite
Here’s what Shibuya’s famous scramble intersection looked like after the Japan vs. Sweden match