
Admirers of the virtual female form are claiming victory as they point to the growing discrepancy in the view-count between promotional videos starring the bikini-clad vixens of Dead or Alive Xtreme and the battle-ready Princess Zelda of Hyrule Warriors Legends.
Last November, game developer and publisher Koei Tecmo announced that it would not be bringing Dead or Alive Xtreme 3, its latest all-female beach volleyball game, to the U.S. or EU, vaguely citing “issues happening in [the] video game industry with regard to how to treat female[s].” Some have interpreted this as an effort by Koei Tecmo to respect increased Western sensitivity to sexualization of fictional characters, while others merely think the company doesn’t believe there are enough gamers outside of Asia who are willing to pay for a title like Dead or Alive Xtreme 3 to make officially releasing the game in Europe or North America worth the effort or expense.
Recently, though, Dead or Alive Xtreme’s supporters have been pointing to statistical evidence to bolster their argument that plenty of gamers are happy with a little titillation. Koei Tecmo is also the developer behind the Hyrule Warriors series, which takes the characters from Nintendo’s The Legend of Zelda franchise and plunks them down in a hack-and-slash action game. Koei Tecmo even serves as the publisher for the game in Japan, and promotes both Hyrule Warriors and Dead or Alive Xtreme through its official Japanese YouTube channel.
Curious individuals have been keeping tabs on the view-counts for the second Dead or Alive Xtreme 3 preview video and the Hyrule Warriors video in which frequent damsel in distress Princess Zelda is revealed as a playable combatant. As of this writing, the Zelda video, which was made public on June 25, 2014, has 1,029,553 views, which is nothing to sneeze at.
The Dead or Alive Xtreme 3 trailer, on the other hand, hasn’t been around nearly as long, having just been made public on November 19, 2015. But even though Princess Zelda had almost a 16-month head start, she’s getting handily beat by Dead or Alive’s uninhibited martial artist athletes, who’ve racked up 1,060,367 views.
That’s a pretty impressive upset, especially since the Hyrule Warriors announcement video was Zelda’s first appearance as a playable character in two decades. Still, there are a few other factors that should be considered.
Both Dead or Alive Xtreme 3 and Hyrule Warriors are major releases with multiple videos promoting them on Koei Tecmo’s channel, but the Nintendo crossover has far more trailers than the Dead or Alive spinoff, meaning that the overall YouTube-measured interest for Hyrule Warriors gets split up into a larger number of smaller pieces. There’s also the fact that while Hyrule Warriors is officially promoted in English-speaking territories (where it’s published by Nintendo), Dead or Alive Xtreme 3’s lack of a Western release means that the attention of fans around the world gets funneled into Japanese marketing efforts like the above video from Koei Tecmo Japan.
▼ Pictured: International marketing in its purest, simplest form
It’s also worth taking into account the potential for rewatches of the videos. After the end of the Princess Zelda Hyrule Warriors vid, it’s likely that many viewers never came back to hit the play button again. But the Dead or Alive Xtreme 3 video? We’re guessing a lot of fans came back for a repeat viewing, especially later that night.
▼ After all, it can be really tough to fall asleep when you’ve got important questions on your mind, like what the proper way to use a hula hoop is.
Source: Yurukuyaru via Jin
Top image: YouTube/KOEITECMOofficial (1, 2) (edited by RocketNews24)
Insert images: YouTube/KOEITECMOofficial (1, 2) (edited by RocketNews24)





Boob-centric Dead or Alive volleyball video game not coming to U.S. or Europe due to “issues”
New Dead or Alive beach volleyball game full of the busty ninjas, steel drums fans love 【Video】
Boob-bounteous volleyball game Dead or Alive Xtreme 3 may not be dead in the West after all
Wii U’s Hyrule Warriors is actually starting to look pretty spectacular 【Pics & Video】
New VR Sense pods surpass 5,000 plays within five days of release, top three games revealed
Live-action Spirited Away stage play announces world tour with first-ever U.S. and Canadian dates
Sanrio Character Poll announces winners, Hello Kitty absent from top 10 in many countries
Japanese man’s gross conveyor belt sushi social media prank video gets him a 500,000-yen fine
Studio Ghibli combines anime and craftsmanship in new Totoro and Jiji Gobelin tapestry bags
Pikachu brings electric style to brand-new Pokémon G-Shock watch featuring every stater trio
Blind Tokyo commuter explains the easiest place for him to stand while riding the train
Mt Fuji installs new emergency shelters ahead of the 2026 climbing season
Tokyo has only two barley tea makers, and we visited one to see how mugicha is made
Taco Spaghetti appears in Japan, and our taco fan rushes to try it[Taste test]
Here’s what Shibuya’s famous scramble intersection looked like after the Japan vs. Sweden match
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan launches first overnight Shinkansen bullet train between Tokyo and Osaka this summer
Family Mart Japan installs red-eyed “Monster Wolf” to keep bears away from convenience store
Starbucks Japan creates special drink bottle bags, adorable stickers for all 47 prefectures[Pics]
Starbucks Japan reopens Shinkansen platform store after redesigning it for speed
Japanese sweets brand creates new drinkable Cigare and we’re totally here for it
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Studio Ghibli store Donguri Republic announces opening of first-ever store in America
New Japanese overnight train coming to connect Tokyo with Tohoku in sleep-travel style
Uniqlo reveals third round of massive 100-year-anniversary manga T-shirts for Jump’s Shueisha
Even at twice regular Daiso price, this handy item is still great for summer travel in Japan
Japanese sweets shop sells an ohagi so exquisite it sells out by noon
New official Ghibli anime food cookbook will teach you how to make Ponyo’s ramen and more
Forget Tokyo go-karts – there’s a new way to sightsee on four wheels in Japan
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Ultimate VR game capsule tickles players’ senses, lets them enjoy the scent of frolicking girls
Permanent video game art museum now being built in Japan
Nintendo’s new Zelda game has a female version of Link named Linkle 【Video】
Japanese company asks fans to refrain from sending Valentine’s chocolate to game characters
New Attack on Titan game announces release month, continues to look really amazing 【Video】
The Legend of Zelda’s Link is here to help you navigate Google Maps’ dungeons today!
Hey, listen! Realistic-looking The Legend of Zelda hoodie now available to pre-order
Tumblr artist designs Legend of Zelda movie posters in Studio Ghibli style
Japan’s Zelda: Hyrule Lifestyle merch includes Master Sword umbrella, “secret” music sound sensor
Gorgeous Legend of Zelda 3-D puzzle sets are on the way to test fans’ wisdom【Photos】
Live-action Legend of Zelda movie reveals cast for roles of Link and Zelda
Live-action Legend of Zelda movie releases first on-set, in-costume images【Photos】
New Zelda speaker sensors make every trip to the bathroom a Hyrulian adventure【Videos】
Awesome “Zelda: Breath of the NES” fangame remakes Breath of the Wild NES-style【Video】
Japanese mom/hardcore Zelda fan makes huge hand-drawn map of Breath of the Wild’s world【Photos】
One Legend of Zelda: Majora’s Mask scene is less zany, much sadder to adults, salaryman learns