
After you get done wiping your eyes, be sure to give your mother a call!
Recently, it seems like companies have started releasing nothing but incredibly emotional, tear-jerker commercials that hit us right in the feels. To be fair, the videos do have quite the impact, so it makes sense, but still…we can only cry so much in one day!
Now, apparently not wanting to feel left out, Proctor and Gamble Japan have released a new commercial for their aromatic fabric softener Lenor Happiness that will make you tear up and miss your mother something fierce — especially if you’re living overseas!
▼ Doubly so if you’re a ballerina!
The video features a Japanese teen studying ballet abroad — and having some trouble adjusting to her new situation. The girl’s mother, seeing how much her daughter is struggling, decides to send the ballerina something to lift her spirits. But rather than sending chocolate, which is the pick-me-up present we prefer to receive (in case anyone was wondering), the mother sends a hooded sweatshirt after washing it with Lenor Happiness.
Apparently, the mother is hoping to encourage her daughter through smell — and it’s not a bad idea! It’s often said that smell is particularly effective in terms of recollection, so we imagine one whiff of a familiar aroma would bring the daughter a flood of reassuring memories.
▼ It seems to work pretty well!
In the commercial, the daughter gains strength with each inhale from the sweatshirt, and we eventually see her fitting in and succeeding in her dancing. Interestingly, it turns out the ballerina is a real teenage ballerina named Yuzuru Miyashita! According to the press release accompanying the video, Miyashita and the crew filmed her scenes on location in Hungary — making it her first trip abroad. Though it looks like the director also surprised the youngster with a proud letter from her mother to elicit real tears, which honestly seems a bit sadistic…
Now, we’re not sure the commercial makes us want to use Lenor Happiness, but it definitely makes us miss our moms. So, if nothing else, it’s a pretty good advertisements for Mother’s Day!
Sources: PR Wire, YouTube/Lenor 公式YouTubeチャンネル
Featured image: YouTube/Lenor 公式YouTubeチャンネル


New ad from Thailand about a mother’s love will inspire you and bring you to tears【Video】
Japanese mom’s beautiful Legend of Zelda character bento brings tears (of the Kingdom) to our eyes
Ghibli now lets you give your mom a Totoro-style Mother’s Day present with the Corn Gift Set【Pics】
Thai commercial tugs at our heartstrings, reminds us to call our parents more often【Video】
Japan’s real-world Pokémon hot spring’s first photos are here![Photos]
Krispy Kreme releases new limited-edition fox doughnuts at only four stores in Japan
Two new Sailor Moon art manhole covers are coming to Usagi’s real-world Tokyo neighborhood
KFC Japan’s “The American Burgers” include a pile of guilt
Gundam teams up with 300-year-old daruma maker for wood-carved anime mecha figures[Photos]
Japan’s izakaya pubs closing at record pace, failing to attract foreign tourists
Japanese government to allow desecration of flags on kids’ meals
Tokyo’s new extra-expensive ramen restaurant is dividing opinions, so we tried a bowl
What makes the Starbucks Japan chocolate terrine so popular?
Used chopsticks upgraded from “waste” to “valuable material” by Kawasaki City thanks to ChopValue
Kanji ice cream becomes a sell-out hit in Japan
Japan has a new cute and clever sunblock for cat lovers
Japanese temple burns to the ground, fire burning inside for 1,200 years unharmed
Japan’s instant ramen snack theme park features an athletic course even adults can enjoy
Krispy Kreme Japan is bringing two special donuts to the most-forgotten big city in the country
Pizza Hut Japan’s drinkable curry pizza is here – Is it all we dreamed it would be?[Taste test]
Starbucks Japan hoping fans will go bananas for its new mottainai banana affogato Frappuccino
Tokyo’s life-size Gundam anime mecha statue will be removed this summer
The average age of Japan’s hikikomori shut-ins is getting older, survey shows
Japan enters Golden Week vacation period, survey shows one in three plan to ride it out at home
Ichiraku Ramen-inspired ramen sets from Naruto anime pay homage to Naruto, Sasuke, and Sakura
Japan’s new Pokémon jackets give you the look and powers of the Kanto starter trio
Japan now has gyoza doughnuts, and they taste like no other doughnut we’ve tried before
Studio Ghibli releases new anime keychains that are like miniature figurines
This Tokyo Station sweets sensation sells out daily, but we finally got our hands on it
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]