
Be careful when breaking out this one; sometimes the person you’re pitying doesn’t want your pity.
Many people interested in Japanese culture, whether they have much background in the language or not, will instantly recognize the Japanese word kawaii, which means “cute”. What you may not know is that this word originally evolved from an older word, kaohayushi, used to express an unbearable feeling of pity.
This expression, however, shifted in meaning and became one used to describe a feeling towards young children, who were considered helpless, yet adorable. Later, in the Edo Period, when female roles became more restricted, girls were also included in this description. In the later half of the 20th century, the word began to include animals and anyone else considered helpless. Following this, in the 70s and 80s, this “helpless”, or naïve and innocent, period became admired in girls, and Japan’s kawaii (cute) boom was born.
At some point, however, kaohayushi transformed into kawaii, and then kawaisou became the standard phrase spoken to express pity. It is important to note, though, that this pity has always been something felt by someone of a higher standing toward someone/something of a lower standing and is still, even if not consciously implied, a part of the word’s etymology today.
This is why, spurred by one Twitter user’s comments and a snapshot of a certain newspaper article written by a Japanese mom, netizens have been hotly debating the use of the word kawaisou.
The column in question was written by a mother who was hurt from some of the “kawaisou” remarks other women had made in passing about her son as he was walking home from school by himself and then again as he helped her carry a large pack of diapers. Although the son had volunteered for both tasks on his own, these women had hastily commented about how pitiable (kawaisou) his situation was, automatically assuming the mother had forced her son to do these things.
By misreading the situation, this common sympathetic remark quickly turned into one of judgment, implying a negative opinion of her parenting skills. She also worried that it could discourage her son from asserting his own independence out of fear of his helpful behavior being labeled “abnormal”.
▼ “I can really relate to this. Please give this a read.”
これは本当によく分かる。
— うたさん (@joker_budou) August 24, 2016
みんなに読んで欲しい。 pic.twitter.com/Pg9DCV8ezL
Many netizens rushed to the mother’s support, with comments like:
“This! When I was in the second grade and on a shopping trip with my mom, someone took a look at my brother in his stroller and said this. It felt like they were bad-mouthing my mom, and it made me feel sad.”
“Sometimes I wonder if, whatever someone is saying ‘kawaisou’ to, really warrants any pity or not…”
“This is true. When you say ‘kawaisou’, it’s from a position above that person.”
“I’ll try my best to not use this phrase from now on.”
Even a few English speakers, possibly learning Japanese, took the time to respond in agreement. Others, however, don’t see an issue with the phrase, saying that the real problem is more or less the way people say kawaisou, or citing the lack of an alternative phrase to use when trying to sound sympathetic.
For Japanese language beginners, it’s often enough of a problem to remember that kawaii (cute) is an exception to the ~sou (“It looks~”) adjective form. Many non-native speakers make the faux pas of saying “Kawaisou” (“How pitable!”) at least once, instead of “It looks cute!” as intended. Now they may need to also consider whether or not it’s socially acceptable to use the phrase at all, even in situations, that until, now were considered appropriate.
Source: Twitter/@joker_budou via Naver Matome, Tokyo Girls’ Update
Featured image by RocketNews24
10 Japanese expressions that sound delightfully strange and funny when translated
Language fail: 22 funny and embarrassing tales of Japanese language missteps
Float all of your troubles away with a boat ride down the Shimanto River in Kochi Prefecture
Pokémon lacquerware series expands for Year of the Horse with new handcrafted design[Video]
Three ways going to see cherry blossoms alone is better than seeing them with other people
Famous Tokyo cherry blossom spot installs view-blocking screens to fight overcrowding[Video]
Tokyo’s best museum for foreign travelers finally reopens after being closed for four years
Japanese masturbatory aid and insect repellent companies collab on a new product
Studio Ghibli adds new My Neighbour Totoro 2026 Corn Gift to its anime store for Mother’s Day
Krispy Kreme releases Super Mario doughnuts in Japan for a limited time
Which Gundam is the favorite for fans in different countries? Gundam election announces results
Create a tiny Ghibli anime world on your bookshelf with new miniature papercraft art kits
Japan now has a special desk for people who work at home with a pet cat[Photos]
Uniqlo announces new T-shirts for One Piece, Naruto and more for manga publisher’s 100th birthday
Totoro and Calcifer become little light-up lanterns for Ghibli-style excursions or at-home decor
7-Eleven Japan releases a crazy new viral sandwich: Chocolate Sprinkles and Whipped Cream
Picturesque Tokyo park plays host to millions of flowers and soap bubbles this spring
Fatal stabbing at Pokémon Center in Tokyo reignites concern over rising stalking cases in Japan
Final Fantasy invites you to adventure in Fukushima with Fukushima Fantasy Chocobo fun[Video]
Starbucks Japan unveils new sakura cherry blossom collection for hanami season 2026
Train station platform ramen store closes its doors on half a century of history in Tokyo
Starbucks Japan releases new My Fruit³ Frappuccino at only 34 stores around the country
Studio Ghibli releases Catbus pullback keychain that runs like the anime character
Japanese onsen egg maker from 100-yen store Daiso needs to be on your shopping list
Nine great places to see spring flowers in Japan, as chosen by travelers (with almost no sakura)
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says