
Even people born and raised in famously polite Japan are amazed by Iwate Prefecture’s manners.
Just about any cultural guidebook will tell you that bowing is the standard greeting in Japan, but a respectful lowering of the head isn’t only used to say hello. People in Japan also bow when they say good-bye, ask a favor, or show appreciation.
But even with as much mileage as bowing gets in Japanese social interactions, a local custom in Iwate Prefecture, located in Japan’s northeastern Tohoku region, still surprises people from other parts of the country. As shown in the video below (a clip from broadcaster Nippon Television’s Himitsu no Kenmin Show variety program), when pedestrians in Iwate cross the street, they bow to the cars waiting at the intersection.
https://twitter.com/Co2_HERASOU/status/919222342265344000Children in Iwate are taught to do this during elementary school as part of their lessons on etiquette and good citizenship, and while there’s no legal requirement to do so, the habit sticks with a lot of adults, who continue bowing in thanks to motorists throughout their adult lives. The gesture isn’t reserved for uncontrolled intersections either; Iwate locals do this even when crossing in front of cars that are stopped at a red light.
Famously polite as Japan may be, this level of courtesy surprises many from outside Iwate, and the video has attracted comments including:
“I can see bowing if a car stops so you can cross the street where there’s no signal, but it’s weird to do it when they’re stopped at a red light.”
“Isn’t it natural for cars to stop when people are trying to cross the street? I mean, it’s OK to bow in thanks, but who cares if you don’t?
“I’m from Iwate. I always thought everyone did this, but then I moved to Yokohama 40 years ago and did this when I was crossing the street with my coworker, he was really surprised.”
“This is something we should start doing everywhere in the country.”
“Totally agree! If more people show consideration to each other on the streets, it’ll make drivers more polite too.”
There seems to be some truth to that last theory. Cars are indeed required to yield to pedestrians in Japan (especially at red lights), but taking a moment to bow in thanks helps form a sense of connection between drivers, pedestrians, and everyone else who shares the road. While it’s not the sole reason, this increased awareness of each other’s presence is no doubt a factor in Iwate having an extremely low rate of traffic accidents (45th out of Japan’s 47 prefectures in accidents per 100,000 residents, as of a 2013 study), and taking a second to give a bow of thanks seems like a much friendlier and more effective way to promote traffic safety than some other ideas.
Source: Twitter/@Co2_HERASOU via Jin
Top image: Pakutaso

Only 30 percent of Japanese drivers stop for pedestrians at crosswalks, survey says
The clever way Japanese drivers thank each other without saying a word【Video】
Man parks over sidewalk guide for the blind, gets lesson in manners from Okinawan fourth-grader
Japan now has a traffic safety video for cats to watch to help keep them safe on the streets
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Massive manga collaboration bringing 100 years of Shueisha manga to Uniqlo T-shirts【Photos】
Which Japanese beef bowl chain’s near-identical demon grater onioroshi ponzu gyudon is the best?
11 different ways to say “father” in Japanese
The secret of Starbucks Japan’s Chocolate Chunk Cookie: It’s not made by Starbucks!
What’s inside the McDonald’s Japan fukubukuro lucky bag for 2026?
Japanese thug wear from Birth Japan perfect for those breaking bad next year
How should you respond when a Japanese person gives you a compliment?
The Yellow Lucky Bag from Village Vanguard is so bad it may damage Japan-US relations
How to ride Japan’s awesome Pokémon Sandshrew Train【Photos】
Starbucks Japan releases new Frappuccino and latte for Valentine’s Day
Our 52-year-old pole dancing reporter shares his tips for achieving your New Year’s exercise goal
Ramen restaurant’s English menu prices are nearly double its Japanese ones, denies discriminating
Giant hotel rooms in Osaka reflect the new non-niche face of travel in Japan.
Japanese women showing rebounding interest in giving Valentine’s Day chocolate【Survey】
Totoro cream puffs and Catbus cookies are finally available in downtown Tokyo
Princess Mononoke magnets return just in time to treat yourself to awesome anime decorations
10 times to avoid traveling in Japan in 2026
What’s inside Starbucks Japan’s fukubukuro lucky bag for 2026?
Starbucks Japan ready to get Year of the Horse started with adorable drinkware and plushies【Pics】
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
Super-hospitable Kyoto driver screens Studio Ghibli anime on back of his car for others to watch
79-year-old Japanese granny who fell in love with Initial D sports car finds perfect new owner【Vid】
Leave a Reply