
Other award-winning items up for sale include rags that look cuter with dirt and tea that tastes like the cosmos.
Anyone living in Japan or even long-time readers of this website will no doubt be familiar with Village Vanguard, the nation’s premier novelty goods shop. Known as the place to buy curry of any color imaginable and a bra for your eyes, they also hold a yearly award ceremony to honor the best and brightest up-and-coming novelty good creators.
This year’s grand prize was handed to the Manga Umbrella. When closed it looks like any old bumbershoot, but once opened; “BAAAAAAAAH!”
▼ Or DON!!!! depending how you hold it.
Your head becomes surrounded with the onomatopoeic scripts of the manga world, complete with velocity lines to thrust you right in the center of the monochromatic action!
The creators won a prize of 200,000 yen (US$1,700) and the chance to have the Manga Umbrella realized and sold through Village Vanguard for 4,104 yen ($36) each.
Its runner-up was Zookin, which are animal-shaped rags. Although that doesn’t sound very remarkable, the genius of Zookin are in the animals’ patterns, or lack thereof. Available in cow, cat, and panda. they each originally come in a plain white color which makes them look slightly off.
However, once you start cleaning, the black and brown stains give each animal their organic colorings, making them look as they should.
At 1,512 yen ($13) each, it’s the perfect gift to ensure that completionist clean freak in your life will be up until 3 a.m. wiping down the the engine block of their car to give Mr. Zookin Panda all his black patches.
This month also marks the re-release of Space Tea, which, as it’s name suggests, is a tea flavored like outer space. The makers say it is based on an analysis of the space suits worn by astronauts on their return to earth.
We tried it during a previous run and found it to be surprisingly tangy, both for a tea and a cold vacuum irradiated by cosmic rays. Now, you can too for only 2,160 yen…at least you could if it hadn’t already sold out on Village Vanguard’s online shop.
Sadly, the Manga Umbrella’s preorders have also all been filled as well, within a matter of days. Zookins are still available as of this writing, however.
Be sure to keep an eye on their brick-and-mortar stores and online shop though, because Village Vanguard would be foolish not to try and get more of these prize-winning novelty goods out in time for the holiday season. Failing that, you can always pick up a tried-and-tested pack of KFC bath salts or can of Leftover Bathwater Drink there too!
Source: PR Times, Village Vanguard / Manga Umbrella, Zookin, Space Tea
Images: PR Times
[ Read in Japanese ]






New line of skirts promises to give you the slim waist and long legs of an anime heroine 【Photos】
The Purple Lucky Bag from Village Vanguard is an extra-large waste of money
Japanese airlines set to cut fuel surcharges for international flights in September and October
The Japanese city where ordering grilled chicken doesn’t guarantee you’ll actually get chicken
Delta Airlines adds first nonstop flight between Japan’s Narita Airport and U.S. in seven years
Studio Ghibli adds new Jiji’s baby plush toy to its anime merchandise range in Japan
Hello Kitty x Godzilla Happy Meals are coming to McDonald’s, but not in Japan [Video]
Beautiful off-the-beaten-path spot near samurai castle in rural Japan looks like a Monet painting
Tokyo sweets store has a “350% Pudding Soft Serve”, and people are going wild for it
Japanese figure skating star Yuzuru Hanyu and Winne-the-Pooh announce crossover merch line [Pics]
This beautiful Okinawa beach gives you the best of both worlds when visiting the prefecture [Pics]
Starbucks releases tear-jerking new video inspired by heartwarming encounters in Japanese stores
Japanese toilet aims to attract foreign tourists but not everybody is happy about it
New Japanese vending machine at Shinkansen station sells cups of ice on platform
Anime fan in Japan arrested for ordering and cancelling over 4.3 billion yen in anime merch
Starbucks Japan teams up with Traveler’s Company for new stationery and goods collection
Japan’s new beer glass is designed to force you to drink…water [Video]
Beautiful Totoro bonsai figure needs no watering, makes soothing rain showers whenever you want
End of a manga era as Weekly Shonen Jump’s circulation drops under one million
This beautiful rural Japan river is a great alternative to touristy summer retreats [Photos]
Studio Ghibli releases new Kiki’s Delivery Service Jiji music box for anime fans
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Japan now has human refrigerators inspired by Japanese vending machines
Hatsune Miku collaborates with Hokusai’s art in new Vocaloid ukiyo-e illustration series [Pics]
New Shinkansen luggage drop-off system begins in Japan, making train travel even easier
Studio Ghibli releases anime T-shirts that pay homage to one of Hayao Miyazaki’s most personal films
Air-conditioned dress shirts arrive in Japan to save working professionals from sweltering heat
Japanese Shinkansen becomes an overnight hotel for three nights this summer
Cup Noodle unveils first-ever cold-water instant ramen in Japan
Pokémon Center Online designates first Pokémon items that will require Japanese ID card to buy
99-year-old woman rescued while attempting to climb Mt. Fuji
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】