
Chemistry organization’s video is full of heartache and drama, really short on science.
You wouldn’t ask a romance novelist to be able to skillfully explain complex scientific principles, right? So by that same logic, perhaps it was inevitable that when the Chemical Society of Japan decided to dabble in crafting a love story, it was going to fall on its face.
In April, the union of chemistry scholars posted a promotional video to its official website. The fictionalized tale follows Yuna, a college student who’s aiming to become a member of the Chemical Society, with a significant reason for that ambition being that she’s fallen in love with her chemistry professor.
▼ The video’s first part
日本化学会の動画前編 #日本化学会 pic.twitter.com/Wjlo4wgpA5
— みっちー (@michimichi1900) June 11, 2018
Opening like so many cliched romance anime, we first see Yuna running late for class and running to her campus, with a piece of partially eaten bread dangling from her mouth. She then bumps into the considerably older Professor Hino, and, further following the standard storytelling scenario, falls in love with him, with the onscreen text declaring “It was a sudden chemical reaction…”
Later, Yuna’s friend tells her about the Chemical Society of Japan, excitedly gushing over the organization’s research achievements and education programs. She also lets Yuna know that her “beloved Professor Hino” is a member, which really gets her interest.
Yuna then throws herself into her studies, hoping to one day make a presentation at one of the society’s conferences. However, there’s a shocking plot twist in the second half of the video.
日本化学会の動画後半 #日本化学会 pic.twitter.com/zlrdSaNhzJ
— みっちー (@michimichi1900) June 11, 2018
Over a plaintive ballad, we watch as Yuna hears a rumor that Professor Hino is dating one of his students! The idea that he has eyes for someone else sends Yuna into a deep depression, and she angrily declares that she no longer cares about science at all. Her friend tries to snap her out of her funk, asking if her interest in science is really so shallow, but even this well-intentioned berating fails to restore her academic fervor. It’s only once she discovers, quite by chance, that the young woman Professor Hino has been seen with is actually his daughter that Yuna’s commitment to studying returns (oh, and Professor Hino also gets hit by a car, because crossing the street without sustaining serious injury is always a difficult thing to do in bittersweet Japanese love stories).
As the video comes to a close, Yuna and Professor Hino reunite at a Chemical Society conference, with the professor now sporting a surprisingly dashing eyepatch. It’s unclear whether Yuna is there to make a presentation on her research or not; while that would tie up all the story’s loose ends, she doesn’t appear to be carrying any research materials with her, and the trendy choker-style dress she’s wearing, while stylish, is a little on the flashy side for a scientific conference in Japan.
If you’re thinking the story sounds like it has only the faintest connection to chemistry, you’re not the only one. Since being posted by the Chemical Society, the video has drawn complaints for failing to show the actual allure of scientific research, as well as for implying that Yuna is primarily choosing her educational/career path because she has the hots for her teacher, as opposed to a personal affinity for the subject or appreciation of its value to society.
As a result, on June 11 the video was removed from the society’s website, followed by a statement from newly appointed president Maki Kawai, who began her term at the end of May:
“Our intent was to encourage young people to pursue studies in the field of chemistry, but the video has made people who watched it uncomfortable. We will be more careful about such matters in the future.”
So for anyone who was perhaps hoping for a follow-up video providing a more concrete ending regarding Yuna’s affection for Professor Hino, you’re out of luck. But for those who’d prefer the Chemical Society of Japan’s promotional videos be about chemistry, you can probably look forward to its future offerings.
Source: Asahi Shimbun Digital via Hachima Kiko
Top image: Pakutaso

Japanese book teaching kids to reenact YouTube videos gets more hate on Twitter than it deserves
Foreigner’s “prank” video of proposing to random Japanese girls is wrong in so many ways
Japanese beef bowl chain Sukiya’s 2026 Smile Box lucky bag basically pays for itself
Cup Noodle tries an authentic Jiro-style ramen, but something’s not quite right
“Deflowering” services for virgin women are now a thing in Japan, apparently
Awesome tempura soba noodle breakfast makes this Tokyo hotel near Akihabara a budget travel hero
What’s inside the McDonald’s Japan fukubukuro lucky bag for 2026?
Shrimp nuggets returning to McDonald’s Japan menu with a special surprise
Seven diet-sabotaging Japanese foods to avoid…or seek out!
Beautiful Starbucks in Kyoto blends into its traditional landscape in more ways than one
Japanese thug wear from Birth Japan perfect for those breaking bad next year
That time Seiji called JASRAC to ask why he didn’t get paid royalties for his song being on TV
Starbucks Japan ready to get Year of the Horse started with adorable drinkware and plushies【Pics】
7 great places to see Mt. Fuji from without having to climb it
Cyberpunk anime meets traditional culture in Ghost in the Shell gold leaf Japanese changing screens
Hayao Miyazaki says Happy New Year to Studio Ghibli fans with new art for Year of the Horse
Hello Kitty Choco Egg figures are an adorable trip through three periods of Japanese pop culture【Pics】
We found possibly the quietest Japanese-style hotel in Tokyo’s bustling Shinjuku district
7-Eleven Japan’s ramen-cooking robot whipped us up a bowl of noodles【Taste test】
Sumo Sanrio! Hello Kitty and pals team up with Japan Sumo Association for new merch【Pics】
Japan’s oldest largetooth sawfish in captivity back on display in Mie Prefecture
More Than a Capsule Stay: Why Solo Travelers Choose “global cabin Yokohama Chinatown”
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Tokyo considering law requiring more trash cans following litter increase in heavily touristed area
Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Tokyo event lets you travel back in time, for free, to celebrate 100 years since Showa era start
Sanrio theme park in Japan announces plans to expand into a Sanrio resort
Japan may add Japanese language proficiency, lifestyle classes to permanent foreign resident requirements
Stamina-destroying “Paralysis Noodles” are Tokyo’s newest over-the-top ramen innovation
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Japan’s deadliest food claims more victims, but why do people keep eating it for New Year’s?
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
Leave a Reply