When traditional Japan is a huge turn-on. 

The Japanese government’s “Cool Japan” strategy has been criticised as a flop in recent years, but now it looks like there’s something to get us hard for the initiative once again.

It’s all thanks to a new line of condoms from Japanese maker Okamoto, which is said to combine the cool aesthetics of traditional Japanese ukiyoe art with the latest modern technology.

The new Design Range, as it’s being called, has been created with inbound tourists in mind, especially those who will be travelling here for the 2020 Olympics. And because traditional culture like ukiyoe is popular with overseas tourists, why not bring these artworks to the art of lovemaking and print them on the sheath?

▼ My, what a big wave you have!

The new ukiyoe designs are part of a yet-to-be-revealed range created in collaboration with Tokyo’s iconic Condomania condom store, which will be stocking the collection from this summer. And if ukiyoe doesn’t rock your boat, the good news is that the Design Range can be custom-made with any original design you like on the condom, which means you can show your love for the condom shop who sold them to you…

▼ Or use them to celebrate special days like birthdays and Halloween.

Okamoto will also be launching another new product this summer, as part of their Zero Zero Three (003) brand. The VivaGel condom is a world-first, as it’s the only condom that incorporates the SPL7013 microbicide which has been proven in laboratory studies to inactivate up to 99.9 percent of HIV, HSV and HPV.

▼ The first condom with antiviral coating in Japan will be sold in packs of ten for 2,000 yen (US$18.53).

While prices for the Design Range are yet to be announced, the VivaGel condom will be available in stores around the country from 10 October, with test marketing commencing in June.

Here’s hoping Okamoto continues to push forward with new ideas in the lead-up to the Olympics, and if they’re looking to continue with the Cool Japan initiative, they might want to take another look at making their voice-activated condom-dispensing belt a reality for customers.

Source, images: PR Times
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