
Relive the old-school era of 16-bit while having your fill of delicious red bean paste.
If you were around during the time when entertainment company Sega released its flagship console, then spending countless hours in front of a TV with the Mega Drive (also called Genesis) would likely be a fond memory for you.
It may all be in the past now, but it is clearly not forgotten, as Sega has begun selling limited-edition taiyaki shaped to look like the Mega Drive controller pad and making us recall zipping through levels in Sonic the Hedgehog 3 or smashing faces in Streets of Rage 2.
▼ Each crispy pad-yaki costs 300 yen (US$2.80) and is filled with
sweet red bean paste or vanilla custard cream.
The pad-yaki was actually first introduced in the 2019 Tokyo Game Show as a yummy snack for attendees, but ended up garnering such a great response that it spurred Sega into making it available for everyone.
Also on offer is the Sega logo-yaki that has been around since last year, and indulging yourself with both treats is a great way to pay homage to one of the earliest consoles that helped shaped the gaming scene we all know today.
▼ We used to mash our fingers on them,
and now we can mash our teeth on them.
▼ Get these and more themed taiyaki at the fifth Sega arcade located in Akihabara.
The limited-edition pad-yaki is available until November 10, so head down there, try your luck at some UFO catcher games, and sink your teeth into a few delicious controller pads for old times’ sake.
Store information
Sega Akihabara Building 5 Floor 1/ セガ秋葉原 5号館 1F
Address: Tokyo-to, Chiyoda-ku, Sotokanda, 1-10-1
東京都千代田区外神田1-10-1
Open: 11 a.m.-11 p.m.
Source, images: PR Times
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!




Old-School console war reignites: Sega releases mini Mega Drive/Genesis against tiny Nintendo NES
Two Sega fans get married in Japan, win at weddings with awesome Mega Drive wedding cake【Pics】
Cuddly Sega Mega Drive plushie, Dreamcast hoodies and more on sale at this year’s Tokyo Game Show
Sega’s Mega Drive/Genesis lives again, is back in production 28 years after its initial launch
Tokyo has only two barley tea makers, and we visited one to see how mugicha is made
Sanrio Character Poll announces winners, Hello Kitty absent from top 10 in many countries
Live-action Spirited Away stage play announces world tour with first-ever U.S. and Canadian dates
Sleep at Hoshinoya Nara Prison, one of the most unique hotels in Japan
Studio Ghibli combines anime and craftsmanship in new Totoro and Jiji Gobelin tapestry bags
We try out the joys of Japan’s kakuuchi wine vending machine
Why you shouldn’t feel guilty about using manga for studying and the top series for learning
Japan’s new pettably fuzzy cat-shaped earbud chargers meow to let you know their status[Video]
Speed trap camera stolen from Saitama Police while in use
Blind Tokyo commuter explains the easiest place for him to stand while riding the train
Japan launches first overnight Shinkansen bullet train between Tokyo and Osaka this summer
Family Mart Japan installs red-eyed “Monster Wolf” to keep bears away from convenience store
Starbucks Japan reopens Shinkansen platform store after redesigning it for speed
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Pikachu brings electric style to brand-new Pokémon G-Shock watch featuring every stater trio
Japanese man’s gross conveyor belt sushi social media prank video gets him a 500,000-yen fine
Starbucks Japan creates special drink bottle bags, adorable stickers for all 47 prefectures[Pics]
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Studio Ghibli store Donguri Republic announces opening of first-ever store in America
New Japanese overnight train coming to connect Tokyo with Tohoku in sleep-travel style
Uniqlo reveals third round of massive 100-year-anniversary manga T-shirts for Jump’s Shueisha
Even at twice regular Daiso price, this handy item is still great for summer travel in Japan
Japanese sweets shop sells an ohagi so exquisite it sells out by noon
Forget Tokyo go-karts – there’s a new way to sightsee on four wheels in Japan
Japanese sweets brand creates new drinkable Cigare and we’re totally here for it
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]