taiyaki

Pretend you’re Sony or Nintendo as you devour Sega with Tokyo’s new Sega Logo-yaki sweet

Video game company’s iconic logo serves as motif for new treat from maker of edible Magikarp Pokémon.

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Shocking blue cream-filled taiyaki cakes now available from Yokohama Kurikoan for a limited time!

Yokohama Kurikoan’s new limited edition taiyaki cake flavor comes in a striking blue color and has a delightfully refreshing aftertaste to boot!

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Japan’s mint chocolate sweet bean fish cakes are a delicious mouthful in both name and flavor

Looks like nothing we’d ever have imagined, tastes like something we could only have dreamed of.

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Edible Magikarp returns, with new flavor, to Japanese taiyaki sweets chain!

Weakest, most delicious Pokémon returns for encore appearance in Tokyo and Yokohama.

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Magikarp now appearing in Japan as a traditional taiyaki sweet 【Taste Test】

Warm, cute and delicious – this is the type of Pokémon everyone in Japan wants to catch right now.

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A longer, thinner take on traditional Japanese taiyaki

This delicious treat swam in just in time to say goodbye to fall.

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New Yorkers go crazy for taiyaki fish ice creams

This New York store has only just opened and already the Internet’s gone into meltdown over their unique Japanese-influenced ice creams!

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